GA4: Is Your College or University Ready To Drive More Applications?
June 15, 2023GA4 is a seismic event in digital marketing. Beacon joined Hannon Hill to discuss the new analytics tracking system and how higher ed marketers can best use it.
GA4 is a seismic event in digital marketing. Beacon joined Hannon Hill to discuss the new analytics tracking system and how higher ed marketers can best use it.
Learn about some of 2023's top digital marketing trends for higher education in this recap of a one-time-only chat between industry leaders.
Discover how audience personas can help you find the right balance between creating content that's too broad and content that's too focused.
It's an exciting time at Beacon filled with new clients, new projects, and new opportunities. There's never been a better time to join our team. Learn more!
Connecting with students isn't easy, but HBCUs' traditions and legacies of excellence offer some unique ways to market themselves. Read on to see how!
To meet the needs of your audience, your website needs to evolve. We've compiled some 2022 higher ed digital marketing trends to help you achieve that goal.
