July 10, 2025
Read key insights from our visits to recent multifamily conferences and learn how Beacon’s SpotLight helps multifamily clients scale efficiently.
June 15, 2023
GA4 is a seismic event in digital marketing. Beacon joined Hannon Hill to discuss the new analytics tracking system and how higher ed marketers can best use it.
March 27, 2023
Learn about some of 2023's top digital marketing trends for higher education in this recap of a one-time-only chat between industry leaders.
May 3, 2022
Discover how audience personas can help you find the right balance between creating content that's too broad and content that's too focused.
March 14, 2022
It's an exciting time at Beacon filled with new clients, new projects, and new opportunities. There's never been a better time to join our team. Learn more!
February 11, 2022
Connecting with students isn't easy, but HBCUs' traditions and legacies of excellence offer some unique ways to market themselves. Read on to see how!
January 24, 2022
To meet the needs of your audience, your website needs to evolve. We've compiled some 2022 higher ed digital marketing trends to help you achieve that goal.
October 20, 2021
When your content feels fake, it can leave your audience screaming. Discover a few tips to creating authentic content that will engage prospective students.
September 24, 2021
They say a picture is worth a thousand words. Discover how to use compelling imagery to elevate the content on your site—along with a few common pitfalls to avoid.
July 27, 2021
We take a look at how, despite a challenging year, we managed to come through for one of our partners to deliver the awesome website redesign services that have made us an industry leader!
June 25, 2021
If you're not thinking about your brand voice on the web, students may find your warm welcome much chillier than you think. This month, we explore ways you can improve your institution's brand voice, making stronger and more meaningful connections with your students.
June 1, 2021
Discover Beacon's new website with a tour of five key pages that highlight our modern design, streamlined content, and enhanced user experience.
May 25, 2021
Beacon Technologies discusses why now is the time to prioritize web accessibility and how you can do your part to create a fairer, more equitable web.
April 6, 2021
Discover how Beacon can keep your website at peak performance, even as new changes come to Google's algorithm this year.
February 24, 2021
A special message to inspire change, from Mark Dirks, Beacon CEO.
January 21, 2021
This year, your website may be the only way to tell students what your college or university is all about. Make the most of this opportunity and invest in your site!
December 17, 2020
2020 was rough for everyone, but there were bright spots. Find out how Beacon's expert team helped clients thrive in the midst of unprecedented challenges.
November 16, 2020
Sometimes, too much is too much. Excess content on your site can get in the way of getting your message out. Discover how a trim can make your site more effective.
November 10, 2020
GA4 is here and it's going to vastly improve how you measure your digital marketing impact. Find out how Beacon can help you utilize this powerful, new tool.
October 20, 2020
Learn about how pay-per-click and search engine optimization work together to improve your digital marketing campaign.
September 22, 2020
Students are savvy and need to know they'll get real value for their time, money, and hard work. Find out how strong content can show what a degree is worth.
June 12, 2020
There is nothing normal about education right now. Despite all this uncertainty, colleges and universities still have to plan for providing the best education and value possible to their students. They still have to worry about attracting the next batch of prospective students. Which makes the college website more important than ever. Same as it ever was.
April 18, 2020
COVID has affected many industries across the globe. Learn how the education industry has responded to the crisis and adapted to the digital transformation.
March 26, 2020
Google's changed over the past 10 years. To adapt to the new world, Beacon stays connected with all its innovations. Learn more about the new features here.
March 12, 2020
Take point with Beacon's all-encompassing managed internet solutions. Learn how Beacon's robust services cover all the bases to get your business forward.
February 25, 2020
With this year being a leap year, you have one extra day to update your PPC ads. We talk about how to improve your PPC campaigns with this extra time.
February 13, 2020
Don't wait on any magical signs to decide when you should redesign your website. At Beacon, we recommend taking proactive steps to redesign your website today.
January 28, 2020
We talk about the latest digital marketing trends and innovations in the digital marketing space. See the top 20 trends in digital marketing here.
January 22, 2020
Everybody likes predictions. What's not to like? It can be very helpful to have someone tell you what to expect or look forward to as you face your day, week, month or year.
November 18, 2019
With Thanksgiving almost upon us, many marketers are in full bore prep mode for Christmas season.
November 7, 2019
Welcome to the holiday season, everyone.
October 22, 2019
There is so much marketing information out there these days.
September 19, 2019
Ah, September… for those of us tired of sweating through the sweltering summer heat, this month offers a welcomed respite.
September 5, 2019
As your flagship marketing instrument, one of the primary roles of your higher ed website is to attract applicants to your school. How well it’s able to do so depends on how appealing your site is to your target audience – high school juniors and seniors.
August 27, 2019
The U.S. is home to the largest population of international students in the world. And, up until recently, the number of new international students arriving on U.S. college campuses each year has been climbing higher. However, it appears that the trend might be over.
August 7, 2019
From a student's perspective, picking the right college is getting more and more complicated. It might seem contradictory at a time when applying to schools is easier than ever.
July 24, 2019
Have you ever seen the movie Big?
July 9, 2019
Have your friends or family members ever surprised you with great insight into a decision you were making or problem you were trying to solve? Maybe someone helped you with great advice on the best neighborhood for your home purchase or pushed you to chase the next challenge in your career.
June 25, 2019
The battle for higher ed students starts early. If you harbor hopes of success for the upcoming recruiting year, the summer months are the best time to fine-tune your game plan.
June 14, 2019
Congratulations from the Beacon team on completing another busy academic year!
May 22, 2019
For many juniors and seniors, one major decision comes to dominate the closing chapters of their high school careers: where to go to college. It’s not a secret that your higher ed website can – should, even – play a large role in the decision-making process. Often, it’s the first interaction between a prospective student and your school.
April 19, 2019
If you’re a marketing professional in the field of higher education, you already know how important your institution’s website is in terms of attracting prospective students. This audience is an important, if not the most important, segment of your website’s traffic.
April 16, 2019
Is there a better way to approach campus visits in the information age?
March 26, 2019
It’s all happening. Birds are chirping. The first flowers are gingerly poking through the soil. Trees are sprouting buds and proudly displaying their early signs of new life.
March 23, 2019
Travel bans are in place. Restaurants are closed for dine-in service. Social distancing is the current collective mantra.
January 15, 2019
Is your higher ed website weighed down with too much old, under-performing content? January is the perfect time to prune outdated content. Find out how.
