Time for a Trim? Tips for Shaving Excess Content From Your Website
November 16, 2020Sometimes, too much is too much. Excess content on your site can get in the way of getting your message out. Discover how a trim can make your site more effective.
Digital Marketing - Beacon Blog
Better Insights, Better ROI: GA4 Revolutionizes Digital Analytics
November 10, 2020GA4 is here and it's going to vastly improve how you measure your digital marketing impact. Find out how Beacon can help you utilize this powerful, new tool.
If Clicks Were Candy: Fill Up on Paid & Organic Search
October 20, 2020Learn about how pay-per-click and search engine optimization work together to improve your digital marketing campaign.
A Good Investment: Show Them How a Degree Pays Off
September 22, 2020Students are savvy and need to know they'll get real value for their time, money, and hard work. Find out how strong content can show what a degree is worth.
Good Content and SEO Can Help College Websites During the COVID-19 Crisis
June 12, 2020There is nothing normal about education right now. Despite all this uncertainty, colleges and universities still have to plan for providing the best education and value possible to their students. They still have to worry about attracting the next batch of prospective students. Which makes the college website more important than ever. Same as it ever was.
How Has Higher Ed Responded to Challenges Posed by COVID-19?
April 18, 2020Let’s not beat around the bush… the last few weeks have been difficult. In March, as the COVID-19 pandemic spread invisibly across the United States, it brought with it a cascading tsunami of unexpected change. Suddenly, everything about public life that we took for granted came to a crashing stop.
