A Good Investment: Show Them How a Degree Pays Off
September 22, 2020Students are savvy and need to know they'll get real value for their time, money, and hard work. Find out how strong content can show what a degree is worth.
Digital Marketing - Beacon Blog
Good Content and SEO Can Help College Websites During the COVID-19 Crisis
June 12, 2020There is nothing normal about education right now. Despite all this uncertainty, colleges and universities still have to plan for providing the best education and value possible to their students. They still have to worry about attracting the next batch of prospective students. Which makes the college website more important than ever. Same as it ever was.
How Has Higher Ed Responded to Challenges Posed by COVID-19?
April 18, 2020Let’s not beat around the bush… the last few weeks have been difficult. In March, as the COVID-19 pandemic spread invisibly across the United States, it brought with it a cascading tsunami of unexpected change. Suddenly, everything about public life that we took for granted came to a crashing stop.
New Features, New Opportunity: Google Offers More Ways to Compete
March 26, 2020A lot has changed about Google’s search results over the last 10 years. A LOT.
One Extra Day... to Update Your PPC Ads
February 25, 2020I’ll be honest, we’ve kind of been a little obsessed with Leap Day here at Beacon this past month. If you happened to notice, it featured prominently into our last post. And, here we are, talking about it again.
