Higher Education

Many organizations take the short view with their website. Some see the launch as the end goal. That's not the Beacon way. Your website strategy and design are a long-term investment. Redesigning your website is just the beginning. It's the start of an ongoing process of assessment, adjustment, and enhancement. 

Rest easy. We've seen all kinds of websites, heard all kinds of ideas, and worked with all kinds of brands. We listen well in order to clearly understand your needs before entering costly development. Your projects run smoother, quality is higher, and cost is minimized with our approach to website redesign.

Smarter marketing is the perfect mix of strategy, design & technology that brings measurable success to our clients.

Our Approach

Finding a partner with Brains, Beauty and Brawn is rare. But, you have found one in Beacon, where creative design, powerful web technology and smarter marketing are carefully interwoven into our web solutions. With over 20 years of experience in creating on-brand websites and multi-channel marketing solutions, our experts excel at delivering the exact website presence and features you desire.

All of our projects follow a proven methodology and are led by seasoned project managers who know how to keep large-scale projects moving, manage the timeline and budget, track issues, handle meetings and communicate effectively. Our project managers engage our analytical, technical and creative staff throughout the project to deliver the best website possible.

Website Redesign Services Digital Marketing Services

Strategy Phase

To fully understand what your audiences want and need, we do a lot of heavy lifting during the Strategy Phase.

  • We LISTEN to your audiences for what's important
  • We EMBRACE your brand and the data to drive success
  • We BREATHE best practices to ensure quality
  • We SEE your vision clearly to reach your goals
  • We SHAPE a winning game plan
Creative Design Phase

Your website is the centerpiece of your college or university's overall marketing strategy. So, it's important to get it right.

  • We CRAFT campaigns and layouts that speak to students
  • We COLLABORATE on creative designs and custom goal reporting
  • We DESIGN web pages to attract and engage
  • We CREATE a smart, functional framework

Development Phase

To fully understand what your audiences want and need, we do a lot of heavy lifting during the Strategy Phase.

  • We BLEND creative design with powerful web technology
  • We BRING your designs to life
  • We EXERCISE SEO for healthy keyword rankings
  • We TEST like crazy and we FINISH strong
  • We CONSTRUCT compelling ads and content for brand awareness and quality traffic
  • We SWIM in data science and analytics for insights
  • We SCORE results you can measure
What is Beacon U?

BeaconU - Website Health
Management Program

A new way of looking at web services for colleges and universities

This program is designed for higher ed institutions that want to regularly monitor and maintain wellness of their website. This program keeps you tuned for SEO best practices, ahead of legal issues related to accessibility, assured of the quality of your analytics data and confident that the user experience accentuates your brand.

Learn More About BeaconU

Request your free audit today!

After the completion of your audit, you can expect:

  • A full report that covers all of your hits and misses.
  • The opportunity to review your audit results with one of our strategists.
  • Actionable feedback to help you fix problems and get better results.

Beacon
164 Thatcher Road, Greensboro, NC 27409
Map and Directions

Sales & Marketing
336.232.5687

Have questions? Need help? Contact us and we'll be in touch soon!

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Beacon
164 Thatcher Road, Greensboro, NC 27409
Map and Directions

Sales & Marketing
336.232.5687