Higher Education Marketing

You need a website that's as impressive as your school. To build it, you need a digital design and marketing partner with Brains, Beauty, and Brawn. You need Beacon.

Prospective students. Current students. Even your faculty and staff. People are living their lives online more than ever. That's why your website is an absolutely essential element of your institution.

At Beacon, we have the experience, creativity, and technical know-how to create a site that will wow your audience. We will help you provide them with a comprehensive digital experience that spotlights everything your school has to offer and will make your site the primary destination for finding information about and engaging with your school.

How we bring your campus to life

At Beacon, we bring together more than 20 years of experience, proven marketing methodology, and forward-thinking creativity and innovation to collaborate with you on creating on-brand websites and multi-channel marketing solutions. We've got a multi-talented team of developers, designers, writers, strategists, and marketers, all working under the guiding hand of seasoned project managers.

You want the best possible website for your school to drive enrollment and effectively communicate with your students. With Beacon, you'll get it: on schedule, on budget, and on point.

About Beacon Our Services

Strategy Phase

We start every project with a strong and sturdy foundation: a comprehensive strategy based on data, best practices, and a clear vision for what your site can and should be.

  • Site audits and analytics show what your audience needs.
  • Close collaboration and listening shape the vision for your site.
  • A fully detailed and carefully vetted strategy sets the path forward.

Digital Marketing

Creative Design Phase

We develop your site with a peerless attention to detail, focusing on delivering a design and user experience that will draw in your audience and keep them engaged.

  • Study of modern design trends and innovations influence the creation of visuals.
  • Eye-catching page designs based on your brand standards create the look of your site.
  • Thoughtfully constructed information architecture ensures intuitive navigation and usability.

Design

Development Phase

From creating compelling content to HTML and CMS development to QA testing to launch support and marketing: we execute your site at the highest standards of quality.

  • Writing and integrating purposeful copy delivers key messaging and drives your audience to action.
  • HTML and content management system development ensures functionality and allows for easy updating.
  • Launch support, digital marketing, and site health management ensure that your site continues to meet your needs.

Web Development Content

See for yourself what Brains, Beauty, and Brawn can accomplish: check out our work. Then, contact us to begin discussing everything we can do for you.

Let's get to work on creating a website that will wow students!

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