With nearly 30 years of higher education experience, Beacon is a leading higher education marketing agency helping colleges and universities drive student enrollment. We combine custom higher education website design, web development, and enrollment-focused digital marketing into a single managed program; eliminating the hassle, delays, and budget surprises of juggling multiple vendors. Whether modernizing your web presence or scaling targeted marketing campaigns, our LuxEd framework delivers the strategy and expertise your institution needs to win prospective students.
We build custom higher education websites that look great, run fast, and make it easy for prospective students to apply. Our strategy starts with understanding your campus goals, researching student needs, and creating clear pathways for prospective students, parents, and transfer students.
Every site is designed for mobile devices first and built on trusted platforms like Hannon Hill Cascade CMS or WordPress. We handle everything from content writing and URL migration to ADA/WCAG accessibility standards, giving your team a clean, reliable website that drives enrollment.
Your website needs to be safe, fast, and online around the clock. We provide secure cloud hosting with a 99.9% uptime commitment, daily backups, and top-tier security standards so your team never has to worry about site crashes.
We also perform regular health checks across your site. From fixing broken links and checking page load speeds to catching accessibility issues before they cause trouble, our team handles technical tasks behind the scenes so your site stays healthy.
Reach prospective students at the exact moment they are looking for degree programs. We build targeted higher education ad campaigns across Google, Microsoft, Meta, TikTok, and YouTube that showcase your campus culture, academic options, and student life.
Our team manages your ad budgets around key admissions deadlines, spending more during peak recruitment periods to maximize application numbers. We track cost-per-inquiry and application leads so every dollar spent directly supports your institutional goals.
Make sure your college shows up everywhere students search online. We optimize your site for traditional search engines like Google while targeting AI tools like ChatGPT, Gemini, and Google AI Overviews.
By writing direct answer content and adding technical markup behind the scenes, we ensure AI search tools cite your institution accurately. This combined higher education SEO/AI strategy keeps your degree programs highly visible across both traditional search and next-generation AI platforms.
Clear data helps you make smarter marketing decisions. We connect your website and ad campaigns into custom dashboards that show where prospective students come from and what actions they take on your site.
You retain full ownership of all your data and tracking accounts. Instead of overwhelming you with long reports, we host routine strategy reviews to walk through campaign results, discuss key metrics, and refine your path to higher enrollment.
LuxEd is our fixed-price, all-in-one program designed specifically for community colleges and regional state universities. It combines custom website design, secure cloud hosting, and continuous digital marketing into one simple, predictable monthly rate. Instead of juggling multiple vendors or paying massive upfront fees, you get a dedicated technology and marketing team focused on driving enrollment growth month after month.
25+
Years serving higher education.
60+
Full-time in-house team members.
300+
Higher education engagements.
