Higher Ed Websites & Marketing

Beacon for Higher Education


Winning, Data-Driven Strategy

"Without a plan, you might end up somewhere else." - Yogi Berra

A strong website depends on teamwork and a well-conceived, integrated plan. Thorough up-front research is a necessity to get the results your school desires. Gain deeper insights into prospective and current students through our powerful analytical tools and approach and make sure your admissions, marketing, and technology departments are in lockstep. Beacon will lay out the plan that will reach and excite visitors while bringing consistency across your departments and administration. 

Elegant, Intuitive User Experiences

"Quality is never an accident; it is always the result of intelligent effort." - John Ruskin

There’s no question that your site visitors expect a superb, highly accessible, and intuitive experience. They will be using a wide variety of laptops and phones, with many different browsers and speeds, and they expect a great performance no matter where they go on your website. Rest assured that Beacon’s expert development team, partnered with the most trusted names in higher ed content management, will make this happen. 

Engaging, Creative Designs

"People ignore design that ignores people."- Frank Chimera

When students, parents, and alumni land on your website, you have only seconds to pull them in, engage them for the first time, or re-engage them. Dazzling design, powerful photography, and inspiring copy make meaningful connections to drive enrollment and improve retention. 

Enjoy a Lasting Partnership

"Ability is important in our quest for success, but dependability is critical." - Zig Ziglar

Looking for a web marketing and technology partner you can count on for years to come? Then look no further. The Beacon Team will be in your corner every step of the way, from the first phone call to site launch and beyond. When you need help or have questions, Beacon will be there, guiding the way. 

Seeking a Partner With Brains, Beauty, and Brawn?

Working collaboratively, we conduct a series of in-depth analyses to gather valuable data about your audiences, brand, marketing goals, functional needs, technology, and content. The resulting comprehensive strategy serves as the foundation for the project. 

  • Get insights from our strategists that highlight what’s engaging and inspiring students (and what isn’t).
  • Discover how targeted focus groups and email surveys help bring admissions, marketing, and your students in sync.
  • Receive a summary of our findings, along with recommendations, for each analysis through formal presentations and Q&A with our strategists.

With peerless attention to detail, we focus on delivering a creative design on top of an intuitive site architecture that attracts students, keeps them engaged, showcases your school’s brand, and boosts enrollment. 

  • Actively participate in the iterative creative design process for your home page, landing page and interior pages.
  • Watch the thoughtfully constructed information architecture take shape that will ensure intuitive navigation and a satisfying user experience.
  • Confirm that the new design, navigation, and layout meets the needs of your audience through design usability testing.

Your website is brought to life with compelling content and strong HTML, then integrated into a flexible CMS (Cascade CMS or Omni CMS). You will get the highest quality website development for accessibility, SEO, analytics, performance, engagement, and overall marketing health across multiple devices and browsers.

  • Include purposeful copy to deliver key messaging that drives your audience to action.
  • Leverage deep HTML development and CMS integration experience to get the most from your website.
  • Protect your investment and enhance your website after launch without changing partners via Beacon’s digital marketing, web hosting, and website health management.

Your book smarts + our web smarts = honor roll

contact us for an a+ site