What if there was a cost-effective way to transform your website into an enrollment engine in a matter of months—not years? LuxEd, Beacon's all-inclusive digital solution for higher education, is a powerful package designed to deliver results quickly and affordably via an integrated approach to your redesign and digital marketing strategy. Maximize the impact of your next digital investment with LuxEd—boost engagement, drive applications, increase campus visits, and amplify your school’s brand, all in record time and on budget.
LuxEd covers every stage of your website redesign—from strategy to launch and beyond—all under a single, streamlined package. Say goodbye to the hassle and costs of coordinating multiple vendors. With Beacon and LuxEd, you'll work with one dedicated team led by a senior project manager, allowing you to rest assured your project will be completed efficiently, effectively, and with minimal demands on you and your team.
Launch a fully accessible, modernized redesign—optimized with supporting digital marketing and technology services—in less than a year. Start with LuxEd today and begin collaborating with Beacon to deliver everything your institution needs to compete online.
With LuxEd, you’ll work with one talented team to transform your website from start to finish.
Our integrated approach ensures seamless execution: the strategists shaping your data-driven redesign also configure and validate your Google Analytics; the developers coding custom HTML templates build and optimize your Cascade CMS instance while addressing any technical issues; and designers and writers work hand-in-hand to deliver compelling, on-brand messaging. Throughout the process, your dedicated project manager provides consistent oversight and serves as your trusted point of contact. Best of all, LuxEd eliminates the hassle of juggling multiple vendors and contracts—letting you simply focus on collaborating with us to create a website that drives enrollment and elevates your institution's brand online.
One Price
One Price
LuxEd is a true "all-in-one" solution.
We handle every aspect of your redesign, while simulatiously providing the essential technology and support services to ensure reliability and rapid results. With LuxEd, you 'll receive full Cascade CMS licensure, secure hosting, and IT support from Beacon 's managed services team. And our commitment doesn 't end with your site 's launch—you 'll also benefit from a 50-hour maintenance plan and access to our 24/7 Help Center—a truly exceptional value.
Additionally, LuxEd includes the following complimentary services to ensure the success of your project:
Website Hosting (1 year)
Website Health Management (6 months)
JumpStart Advertising Campaign (3 months, including a built-in $1k/month ad budget)
One Package
One Package
If a website ranks high on creativity but low on search engines, does it still stand out?
With LuxEd, you'll never have to ask that question. Our digital marketing team ensures your website gets the white-glove treatment, including a tailored JumpStart Advertising Campaign and accurate analytics through Beacon's HighEd Intelligence Dashboard.
Before launch, our experts optimize your website's content and backend for search engine visibility, increasing organic traffic and ensuring your school ranks high in relevant searches. Full GA4 and CRM integration help streamline and enhance your marketing efforts, while comprehensive CMS user and technical training empower your team to keep your site updated and performing at its best. To further boost results, we offer personalization services to tailor your user experience for different audiences, driving higher engagement and more applications.
Unprecedented value.
Pricing and Timeline.
LuxEd is available in two payment plans or a progress billing structure:
One-Year Plan: $15,950 per month
Two-Year Plan: $9,750 per month
Progress Billing: Beacon usually charges a small deposit, then bills monthly based on progress (#hours worked), front-loading the work as much as possible to expedite delivery.
*Prices are subject to change based on scope expansion or requests for additional services.
Most LuxEd projects are completed and ready to launch in under 12 months.
Comprehensive & all-inclusive.
LuxEd Package Details.
A state of the art, fully-functional, and easy-to-use Content Management System with a partner that has deep experience designing for it, and fully understands the technical underpinnings for implementation, integration and long-term maintenance purposes. This is Hannon Hill's Cascade CMS, and Beacon has been their primary partner since its inception nearly 15 years ago.
Prepare to experience a state-of-the-art, fully customizable, and user-friendly Content Management System designed for higher education. Hannon Hill's Cascade CMS offers powerful features that benefit your entire team—webmasters, marketers, and content owners alike. As Hannon Hill's primary partner for nearly 15 years, Beacon brings unmatched expertise in designing, implementing, and maintaining Cascade CMS.
By working with a partner who deeply understands the technical foundations of your CMS, you'll maximize the ROI of your redesign through seamless integration and long-term reliability. With decades of experience across various CMS platforms, we confidently recommend Cascade as a sustainable web technology solution for higher education institutions.
Beacon not only creates and markets higher education websites, we host them, too! Our high-performance, secure hosting ensures a superb user experience and supports your SEO-strategy. Speed and performance are often-overlooked factors in Google's ranking algorithm.
But the benefits go beyond speed and reliability. During a redesign, a seamless hosting environment and a responsive provider are essential for an efficient and stress-free launch. With Beacon and LuxEd, you'll have a hosting partner you can rely on for exceptional performance and clear communication every step of the way.
Strategic and accurate tracking of GA4 data through Beacon's HighEd Intelligence Dashboard empowers you to make smarter, data-driven marketing decisions. From the start of your project, we integrate Google Analytics into the strategy phase to guide your audience experience analysis.
Once these insights are implemented as part of the redesign process, we revisit your GA account(s) during launch to ensure data integrity and a smooth transition between reporting periods. Post-launch, we monitor your new website's performance and provide actionable recommendations as part of our Website Health Management program, helping you continually optimize results.
One of many differentiators with LuxEd is our integrated JumpStart Advertising Program, designed to firmly align with the content and structure of your landing pages to "jumpstart" traffic to your new website. LuxEd includes a $1k monthly ad spend budget, enabling you to target key academic programs or institutional initiatives right from the start.
Our team's extensive training ensures we can execute the ad strategies best suited to your goals. The entire Beacon Advertising Team is Skillshop certified (Google's Partner Certification System) in:
With LuxEd, your partnership with Beacon doesn't end at launch—we're here to support you long after your website goes live. Where else can you find ongoing maintenance and support from a vendor who understands your website, marketing strategy, brand, and team?
Post-launch, whether you need a design tweak or assistance integrating a new third-party app, your dedicated project manager will ensure the team addresses your needs promptly. We reserve time each week to respond to client requests, guaranteeing quick and reliable support.
Many of our clients have worked with us for years, collaborating with the same project managers and developers for over a decade. As a stable firm with minimal turnover, we pride ourselves on building consistent, long-term relationships—providing an extension of your team that truly gets to know you.
We know a successful redesign doesn't end at launch—you can't just walk away and hope for the best. At Beacon, we strongly recommend closely monitoring the ongoing health of your website post-launch. While seeing a return on your redesign investment is a significant benefit, tracking engagement and interactivity provides valuable insights for future optimization.
After launch, you may wish to refresh content areas to align with updated strategies or new initiatives. That's where Beacon's trusted Website Health Management Program comes in. This ongoing maintenance solution focuses on ADA compliance, content quality, performance speed, and security to keep your site in A+ shape. And with LuxEd, you'll automatically receive six months of this program—at no additional cost!
A senior-level project manager will serve as your primary point of contact, expertly orchestrating Beacon's talented creative, technical, and marketing teams throughout your redesign and beyond. Your project manager will manage all deliverables using our Basecamp platform, schedule necessary meetings, organize training sessions, and ensure you have everything needed for a successful website redesign.
What's more, the same project manager and team members will continue working with you for the duration of your partnership with Beacon, providing consistency, expertise, and a deep understanding of your goals.
Beacon offers some of the most competitive rates in the industry. With years of experience in higher education, we hit the ground running, avoiding time spent on general tactics and focusing instead on what makes your institution unique. We then create a custom website that reflects your school's brand and personality, setting you apart from the competition.
Because many of our team members are senior-level experts with decades of experience, we've built in efficiencies that save you time, effort, and, ultimately, money—ensuring you get the best value for your investment.
Beacon was a great partner. They were really helpful as we kept adding to our project, whether it was content migration, setting up Google Analytics, or other site features.
Kristen TitsworthCollege of Southern Maryland
25+
Years serving higher education clients
150+
Higher education clients use Beacon as a trusted partner
15+
Years as Google Marketing Platform (GMP) partners
Learn More About Our Services.
LuxEd encompasses nearly everything Beacon offers: strategy, design, development, content, digital marketing (including SEO, paid search, and paid social), hosting, and ongoing support. Of course, we understand that a full redesign is not always necessary or feasible, which is why all of our services are available à la carte as well.
Whether you're looking for the comprehensive LuxEd package or simply need help updating specific areas of your site, Beacon is the partner you can count on to get the job done.
