One partner. One price. One plan.
Community colleges and regional state universities are navigating enrollment pressure and rapidly shifting student behavior at the same time that AI is reshaping which careers, and which programs, students believe are worth pursuing. Prospective students expect a fast, personalized, mobile-first experience from the very first search, and increasingly, that first search isn't on Google at all: it's a question asked directly to ChatGPT, Google's AI Overview, or Gemini, with no page two to fall back on.
Meanwhile, the agencies best known for higher education work are built around large, prestige-driven institutions: long timelines, custom builds, and price points designed for R1 budgets. Mid-market institutions are often left choosing between an oversized enterprise engagement and a generic template vendor, with no partner built specifically for the pace and budget realities they actually operate under.
Enter LuxEd: the higher education digital marketing solution designed to break that cycle. We combine custom web design, secure cloud hosting, and multi-channel marketing into a single, continuously managed program. Covered by one flat monthly rate, LuxEd eliminates vendor complexity and heavy upfront costs, giving your team a dedicated digital partner to handle the heavy lifting, while freeing up university staff to focus on strategic decisions that only they can make.
LuxEd Build creates a custom higher education website that reflects your institution’s identity and supports its enrollment goals. Built around your audiences, it helps prospective students explore programs, find answers, and take the next step. The result is a secure, scalable platform that’s easy to manage as your needs evolve.
What You GetLuxEd Support provides managed website services that keep your higher education website secure, reliable, and performing well over time. Proactive monitoring and ongoing maintenance help catch issues before they disrupt the user experience or create extra work for your team. Available for new or existing websites, whether Beacon built them or not.
What You GetLuxEd Grow provides managed digital marketing services that help prospective students discover your institution and take the next step toward enrollment. A coordinated strategy connects your marketing efforts to your enrollment goals, with clear reporting to show what’s working and guide ongoing improvements. Available alongside a new website or for an existing site, whether Beacon built it or not.
What You GetBeacon was instrumental in helping us rebuild our entire website on a tight deadline. Their team handled development, assisted with migration, and provided steady launch support, staying consistently responsive throughout. I slept better at night knowing we had Beacon alongside us. And we launched right on schedule!''
We really enjoyed working with Beacon and highly recommend the company. From strategy and design to development and content, every member of the Beacon team supported us with professionalism and patience at each stage of our journey toward a modern, fully responsive website. We are extremely happy with the result, which reflects current best practices in web design, SEO, accessibility, and performance — all to better serve our community and external audiences.''
Content Management Systems: Hannon Hill Cascade CMS, WordPress
Design & Front-End: Figma, Storybook
Architecture & Strategy: XMind
AI Search & On-Site Experience: Cludo, SearchStax, Clive (Personalization)
Privacy & Consent Management: Osano
Engagement & Publishing: 3D Issue (Digital Publications), Tagbox (Social Walls & UGC)
Infrastructure & Virtualization: Microsoft Azure, VMware vSphere 8
Security & Firewalls: DDoS protection, Web Application Firewall (WAF), Huntress, ThreatLocker
Uptime, Monitoring & Management: NinjaOne, StatusCake, Total Uptime
Compliance Standards: HECVAT, SOC 2, CIS
Backup & Disaster Recovery: Veeam, Kaseya Datto, NinjaOne
Paid Media Platforms: Google Ads, Microsoft Ads, Meta Ads Manager, TikTok, X
SEO & AI Search Visibility: SEMrush, Screaming Frog, Google Search Console, Google Keyword Planner, Structured Data / Schema Markup
Local Listings Management: Google Business Profile, Apple Business Connect, Bing Places
Call Tracking: CallRail, Google Ads
Analytics & Data Warehousing: Google Analytics 4, Google Tag Manager, Google Cloud BigQuery
Reporting Dashboards: DOMO, Looker Studio, BrightGauge
Audience Research & Heatmapping: SurveyMonkey, Lucky Orange, Microsoft Clarity
Site Health & Auditing: DubBot, Screaming Frog, Google Core Web Vitals, BrowserStack
Project Management & Collaboration: Basecamp
Support & Ticketing: ConnectWise
QA & Bug Tracking: BugHerd
AI Workflows: ChatGPT, Gemini (with human review on every deliverable)
A dedicated senior project manager serves as your single point of contact throughout your engagement, coordinating Beacon’s specialists and keeping priorities, timelines, and next steps clear. We work alongside your web and marketing staff, providing strategic recommendations, specialized expertise, and ongoing execution so your team can focus on institutional priorities, campus relationships, and key decisions. Regular updates and a consistent team keep you involved without requiring you to manage every detail.
You don’t need a redesign to work with Beacon. LuxEd Support provides secure hosting, 24/7 infrastructure monitoring, regular website health checks, and ongoing maintenance for your existing site, whether we built it or not. Your team gains a reliable partner to keep the website performing well and help address issues as they arise. You can also add LuxEd Grow to strengthen your enrollment marketing while keeping your current website.
Instead of a massive upfront capital expense, LuxEd is structured as a predictable, flat monthly rate spread over 18 or 36 months. You get enterprise-level design, development, hosting, maintenance, analytics, reporting, and long-term strategy bundled into one clear partnership that is easy to budget for and approve.
Yes. Start with LuxEd Build to launch your new website and LuxEd Support to keep it secure, maintained, and performing well. When you’re ready to expand your digital marketing and AI search visibility, add LuxEd Grow. You’ll continue working with the same project manager, with the added capabilities incorporated into your monthly plan.
