Reach more residents with
Backed by 25+ years of digital marketing expertise, Beacon’s SpotLight program is a cost-effective, comprehensive solution built specifically for multifamily property managers. Today, SpotLight supports over 750 properties across 23 states, helping clients attract more residents and minimize vacancy.
One partner. Proven program.
Dependable results.
All the expertise, analytics and technology you need, as a comprehensive package, or ala carte, to showcase your properties, attract renters and drive occupancy. We make it easy and flexible.
Beacon’s comprehensive property campaigns focus on brand, amenities, competitors, price and location to increase visibility, generate leads, maximize ROI and minimize vacancy for our multifamily residential clients.
Dynamically, and automatically, keep pricing updated and in sync with the website. Update specials quickly across campaigns.
Regularly review and optimize local profiles on Google Business Profile and Bing with respect to property data, images, resident reviews, promo posts, product posts, Q&A, unflattering imagery, and other features introduced by GBP/Bing that will increase visibility and traffic.
Beacon provides one-time boosters and ongoing management options to establish a strong SEO baseline configuration and maintain ongoing SEO health. Properties are optimally positioned in the search engines to attract customers searching specifically in the geographic area for properties.
Beacon’s Property Intelligence Platform for GA4 Tracking & Reporting is designed specifically for our multifamily customers so that all properties are using a common, consistent tracking and reporting service. It includes domain monitoring and a reporting dashboard with metrics at the property and portfolio level to drive insights that continuously improve marketing results.
Beacon offers ACH billing services across all properties, with built-in approvals, to expedite and simplify payment of monthly fixed and variable fees.
750+
Managed properties.
65+
Full-time in-house team members.
$20M+
Managed annual advertising budget.
