University of Detroit Mercy

Project Goals

Site Redesign and Web Health Management Ensure Peak Performance for Student Audience

In August 2015, the University of Detroit Mercy (UDM) engaged Beacon to take on a complete website redesign. The client wished to update their site’s dated appearance and showcase a distinguished school history while facilitating engagement through clear navigational paths and fresh imagery.

As part of a comprehensive redesign, UDM sought to combine top navigation functionality with the location feedback of a breadcrumb. Beacon’s developers where charged with taking an innovative concept and implementing it in a user-friendly, streamlined way.

Working closely with its creators at UDM, the Beacon team provided the insight and technical know-how necessary for responsive application of this concept. Tireless testing ensured that all cases and conditions were accounted for. This collaborative effort resulted in a highly customized and efficient navigation experience unique to the UDM website.

With additional features such as a right side sticky navigation, “Find Your Degree” site search, and centralized design for easy maintenance, this project entailed elements of web development, responsive design, content migration, digital marketing, HTML, and CMS build-outs.

In 2019, UDM tapped Beacon once more to help maintain its website. Beacon's Web Health Management service monitors the site for ADA compliance concerns, confirms proper data collection via Google Analytics, ensures device and browser compatibility and delivers a number of additional vital checks and audits to keep the site optimized for peak performance. 

Outcomes Achieved

  • Development of unique and innovative website to attract new students and guide current ones.
  • Creation of "Find Your Degree" site search tool.
  • Testing and QA performed to ensure site performance.
  • Implementation of Web Health Management service - checking ADA compliance, browser compatibility and more - to ensure site is accessible to all students and performing as intended to meet audience needs.  

Services: Strategic Plan | Information Architecture | Creative Design | Web Development | Cascade CMS | BeaconU | Web Health Management

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