University of Detroit Mercy

Project Goals

Founded in 1877, Detroit Mercy has received recognition for its outstanding academics, including its Nursing, Physician’s Assistant, Clinical Psychology, Engineering and Business Administration programs.

All three phases of “Brains. Beauty. Brawn.” were at work when UDM engaged Beacon to take on a complete soup to nuts website redesign. The client wished to replace the old site’s dated appearance with a more modern look and feel, showcasing a distinguished school history and facilitating engagement through clear navigational paths and fresh imagery.

As part of a comprehensive redesign, The University of Detroit Mercy sought to combine top navigation functionality with the location feedback of a breadcrumb. Beacon’s developers where charged with taking an innovative concept and implementing it in a user friendly, streamlined way.

Working closely with its creators at UDM, the Beacon team provided the insight and technical know-how necessary for responsive application of this unique concept. Tireless testing ensured that all cases and conditions were accounted for. This collaborative effort resulted in a highly customized and efficient navigation experience unique to the UDM website.

With additional features such as a right side sticky nav, “Find Your Degree” site search, and centralized design for easy maintenance, this project entailed elements of web development, responsive design, content migration, digital marketing, HTML and CMS buildouts.

Services: Strategic Plan | Information Architecture | Creative Design | Web Development | Cascade CMS | BeaconU

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