When the NC A&T Web Committee set out to update the university’s website, they weren’t interested in a surface-level refresh. They wanted a modern, engaging platform that reflects the university’s distinguished brand and meets the expectations of today’s digitally savvy students.
Beacon led a top-down redesign, combining bold, interactive homepage design with a comprehensive strategy to enhance functionality, storytelling, and user experience. Our collaborative approach and attention to detail earned the trust of key stakeholders and resulted in a website that captures the pride, excellence, and energy of NC A&T.
HBCU
Priorities
Engaging design, increased brand awareness, streamlined navigation
Platforms Used
Cascade
Students can quickly access the latest news and find program information on all devices thanks to Beacon's mobile-first approach to the new website. Streamlined navigation, featuring common sense filtering and high-contrast options, also provides a tailored and ultra-accessible user experience.
Prospective students can experience NC A&T's campus culture firsthand thanks to a dynamic and interactive homepage design that fuses strategic color and branding elements with oversized impact images and captivating video.
Improved internal processes at NC A&T allow faculty to make frequent updates to the site with minimal effort thanks to a revamped system and a no-fuss, user-friendly CMS built by Beacon.
Created an innovative, new mobile-first navigation system, including the optional full screen menu with quick links. Integrated common sense filtering options and pop-up windows to allow users to request quick overviews.
Added high contrast buttons to meet ADA compliance and enable easier browsing for users with low contrast sensitivity.
Integrated an employee directory with the school's internal system. Simplified NC A&T's CMS with a straightforward back-end layout to allow for easy internal updates.
Created an interactive tiered homepage, using distinct color schemes and design elements to visually define each main area of the site. Implemented unique branding elements for each college and designed degree/program pages in a clean, easy-to-find format.
