North Carolina Agricultural and Technical State University

Services: Strategy Design Development Content

Distinctive, interactive homepage design opens the door to a stunning college website.

When the NC A&T Web Committee decided it was time to update the school's website, it didn't just want to splash the walls with some new paint and call it a day. The school's stakeholders wanted a modern site, fully capable of meeting the needs of today's digitally-savvy students and broadly capturing the university's well-recognized brand.

Beacon's comprehensive approach to a top-down rebuild earned the trust and approval of university decision-makers.

Project Details.

School Type

HBCU

Priorities

Engaging design, increased brand awareness, streamlined navigation

CMS

Cascade

Project Successes.

Increased Engagement

Students can quickly access the latest news and find program information on all devices thanks to Beacon's mobile-first approach to the new website. Streamlined navigation, featuring common sense filtering and high-contrast options, also provides a tailored and ultra-accessible user experience.

Innovative Storytelling

Prospective students can experience NC A&T's campus culture firsthand thanks to a dynamic and interactive homepage design that fuses strategic color and branding elements with oversized impact images and captivating video.

Heightened Collaboration

Improved internal processes at NC A&T allow faculty to make frequent updates to the site with minimal effort thanks to a revamped system and a no-fuss, user-friendly CMS built by Beacon.

Custom Project Features.

User Experience

Created an innovative, new mobile-first navigation system, including the optional full screen menu with quick links. Integrated common sense filtering options and pop-up windows to allow users to request quick overviews.

Accessibility

Added high contrast buttons to meet ADA compliance and enable easier browsing for users with low contrast sensitivity.

Development

Integrated an employee directory with the school's internal system. Simplified NC A&T's CMS with a straightforward back-end layout to allow for easy internal updates.

Design

Created an interactive tiered homepage, using distinct color schemes and design elements to visually define each main area of the site. Implemented unique branding elements for each college and designed degree/program pages in a clean, easy-to-find format.