Lincoln Memorial University

Services: Strategy Design Development Content Digital Marketing

New modern design drives higher traffic to the website, leading more students to their desired programs.

Lincoln Memorial University has grown over the past few years and with the addition of multiple colleges that fall under the University umbrella, this presented a unique opportunity to streamline their design.

Beacon accomplished this with our personal approach to project management to get the new site developed and launched within the needed time frame.

Project Details.

School Type

Private University

Priorities

Modern design, increased engagement, improved functionality

CMS

Cascade

Project Successes.

Higher Traffic

Website sessions and traffic increased by 300% and "Apply Now" and "Request Information" clicks increased by more than 1,000% as a result of Beacon's paid campaigns covering 500+ keywords.

Increased Connectivity

Students leverage the custom Beacon-created features on the new site, such as the LMU Social Wall, to learn about new opportunities and stay up to date on current campus happenings.

Enhanced User Experience

Students enjoy a seamless browsing experience on all platforms and can easily find and access information thanks to the new ADA-compliant site and other custom features created and implemented by Beacon.

Custom Project Features

Strategy

Beacon’s comprehensive strategy included collecting insights from focus group sessions, running heatmaps on the site, analyzing Google analytics data, and reviewing audience surveys. This data provided information to create the user journey, site architecture, and the design of the new website.

Design

The university colors and other unique branding elements were incorporated both at the university level and on individual school and college pages to create a clean and engaging new design.

Development

The site was developed using Hannon Hill's Cascade CMS. Beacon incorporated an audience-based navigation to guide users through the new site and a new academics area on the homepage to direct prospective students to a new programs page featuring all of the degrees and programs that LMU has to offer. Testimonials were also sprinkled throughout the site to help students understand what life at LMU is like. The homepage also features the captivating LMU Social Wall with photos and information about the latest campus events.

Content

Created 75+ new pages of content for a new degree program area to showcase what programs LMU’s colleges and schools have to offer. This effort has seen an increase in organic traffic and engagement and has resulted in a better user experience for prospective students.

Digital Marketing

Beacon's digital marketing strategy implementation resulted in new student registrations increasing by 1,000% through targeted ad campaigns to appeal to qualified users likely to be interested in LMU. Cost-per-click for branded terms decreased by more than $5.00 ($0.17 vs. $5.81) helping to drive more qualified students to the site for one-fifth of the cost.