National Park College
Services: Strategy Design Development Content
Contemporary new design and dynamic custom elements bring more students to the website.
Reaching more students is a viable goal for any college or university, but especially for National Park. As the fourth-largest community college in the state of Arkansas, National Park serves students in the community with affordable tuition and a variety of degrees that lead to life-changing, in-demand career opportunities. However, to ensure the utmost accessibility and ease of access to information for students browsing the site, namely the degree programs, stakeholders at the college agreed that a fresh, updated site would be just what they needed to help more students find what they are looking for—and they were right!
Project Details.
School Type
Community College
Priorities
Increased enrollment, improved information architecture
CMS
Project Successes.
Enhanced User Experience
Thanks to streamlined navigation and a new dynamic search feature implemented by Beacon developers, students can quickly find and access important information about their desired academic programs.
Higher Enrollment Rates
More students engage with the new National Park site and enroll at the college thanks to better site organization and a modern, appealing design.
Increased Brand Recognition
Students and prospective students at National Park College can immerse themselves in the culture and spirit of the school simply by browsing the new site.
Custom Project Features.
Design
Design
Design
New and modern design provides a fresh feel to the new site while seamlessly incorporating brand colors.
Development
Development
Development
Added a dynamic search function to the academic programs section so that students can access essential program information instantaneously.
Content
Content
Content
Developed engaging original content highlighting key messaging about the value of National Park College and migrated 400 pages of content to the new site.
