Madison Capital Group develops high-quality suburban apartment communities throughout the Southeast and offers self-storage, boat, and RV storage services nationwide. Since 2020, Madison has partnered with Beacon to elevate its marketing strategy and accelerate growth, increasing its multifamily portfolio from 15 to 28 communities over the last five years.
Beacon delivers a comprehensive digital strategy using Google Analytics, custom reports, local optimization, paid ads, and SEO to increase visibility and drive results. To attract qualified renters, Beacon analyzes each property’s keywords, conversion rates, and ad spend. The teams meet regularly to review performance, updated amenities, social media, and client goals, ensuring Madison’s portfolio remains competitive.
+81%
increase in website traffic YoY.
+120%
increase in conversions YoY.
+256%
increase in property visits YoY.
-23%
decrease in cost-per-click YoY.
By developing audience personas within a five- to ten-mile radius of each property, Beacon delivered targeted content to local prospects and strategically allocated ad spend to maximize ROI, resulting in significant growth for Madison over the past two years.
Collaborating directly with Madison's in-house marketing team, Beacon developed an effective strategy and implementation of paid search, paid social, and SEO boosters. This partnership also established clear lines of communication with property managers, proving highly valuable in managing the client’s portfolio.
Beacon provided real-time reporting dashboards to Madison's property managers and monthly portfolio reports to the management team, offering both detailed property performance breakdowns and high-level overviews of data to ensure both on-site teams and leadership had key insights to guide strategic growth.
External factors such as the housing market and migration patterns influence demand in specific markets. Developing a multifaceted strategy to manage these fluctuations allows Madison to be proactive rather than reactive to change.
Beacon's targeted campaigns for each property included strengthened keyword performance and high-quality videos to boost conversions. Monthly custom reports address specific property needs and how to address low performing properties.
Beacon leverages Google Analytics to track user behavior, measure campaign performance, and identify opportunities to improve engagement across Madison’s property websites.
Beacon audited internal links, optimized sitemaps for improved search engine crawling, and enhanced schema markup across Madison’s websites. These improvements strengthened site health and search visibility.
