Eastern Connecticut State University
Services: Strategy Design Development Hosting
Modern, image-focused, artistic design highlights the school's unique attributes and branding.
Constrained by the capabilities of their legacy website and content management system (CMS), Eastern Connecticut looked to Beacon to help create a brand new site with cutting-edge functionality, a fresh design, and intuitive user navigation.
Throughout the two-phase, two-and-a-half-year development process, Beacon worked hand-in-hand with the school's stakeholders to answer questions, troubleshoot solutions, and ultimately, deliver a site that exceeded expectations. The partnership worked so well that Eastern Connecticut decided to extend the relationship by engaging Beacon's web hosting services.
Project Details.
School Type
State College/University
Priorities
Personalized and intuitive experience, improved interconnectedness
CMS
Project Successes.
Increased Engagement
With user journeys based on academic and campus life interests, students at Eastern Connecticut regularly engage with the new site and can find information quickly and efficiently.
Heightened Connectivity
Students at Eastern Connecticut can enjoy a more balanced and fulfilling browsing experience, connecting with like-minded peers using a personalized Beacon-created homepage to learn about campus events and offerings.
Improved Organization
Faculty at Eastern Connecticut can easily make regular updates to the personalized features on the homepage, and prospective students can get a full glimpse at the opportunities that will be available to them if they apply and enroll.
Custom Project Features.
Strategy
Strategy
Strategy
Leveraged Google Analytics data and stakeholder feedback to develop a comprehensive strategy, delivering a personalized site for all users to enjoy.
Design
Design
Design
Created a sleek and modern design tailored to the needs of Eastern Connecticut students, incorporating brand colors and other unique branding elements.
Development
Development
Development
Provided an easily accessible pathway for students to explore both academic interests and campus life.
