Increased Engagement
With user journeys based on academic and campus life interests, students at Eastern Connecticut regularly engage with the new site and can find information quickly and efficiently.
Constrained by the capabilities of their legacy website and content management system (CMS), Eastern Connecticut looked to Beacon to help create a brand new site with cutting-edge functionality, a fresh design, and intuitive user navigation.
Throughout the two-phase, two-and-a-half-year development process, Beacon worked hand-in-hand with the school's stakeholders to answer questions, troubleshoot solutions, and ultimately, deliver a site that exceeded expectations. The partnership worked so well that Eastern Connecticut decided to extend the relationship by engaging Beacon's web hosting services.
State College/ University
Priorities
Personalized and intuitive experience, improved interconnectedness
Platforms Used
Cascade
With user journeys based on academic and campus life interests, students at Eastern Connecticut regularly engage with the new site and can find information quickly and efficiently.
Students at Eastern Connecticut can enjoy a more balanced and fulfilling browsing experience, connecting with like-minded peers using a personalized Beacon-created homepage to learn about campus events and offerings.
Faculty at Eastern Connecticut can easily make regular updates to the personalized features on the homepage, and prospective students can get a full glimpse at the opportunities that will be available to them if they apply and enroll.
Leveraged Google Analytics data and stakeholder feedback to develop a comprehensive strategy, delivering a personalized site for all users to enjoy.
Created a sleek and modern design tailored to the needs of Eastern Connecticut students, incorporating brand colors and other unique branding elements.
Provided an easily accessible pathway for students to explore both academic interests and campus life.
