Apartment buildings around a pool and fountain

Bell Partners, Inc.

Strategy
Content
Digital Marketing
Google Analytics
SEO
PPC
Social

Bell Partners, Inc. manages a vast portfolio of multifamily residential communities across the country. To keep occupancy rates high and properties thriving, Bell turns to Beacon for data-driven digital marketing support.

Our partnership combines targeted paid search, paid social, local SEO strategy, advanced generative/AI SEO, and compelling content creation informed by Google Analytics insights and custom dashboards. These SEO and PPC efforts help Bell connect with qualified regional renters, highlight the unique appeal of each property, and drive measurable leasing results across markets.

Let's talk numbers.

+130%

increase in YoY lease inquires.

+79%

increase in YoY property tours.

+47%

in YoY conversion rate.

Project successes.

Lease inquiries more than doubled.

Building unique campaigns with in-depth, data-driven strategies, Beacon's work in paid search, paid social, and SEO optimization resulted in a steady increase in lease inquiries, with 130% more user submissions in 2024 compared to 2023.

More property visits from interested potential renters.

Drawn to Bell property sites from PPC and SEO campaigns and driven to engage with custom content and targeted CTAs, 79% more users scheduled tours of Bell properties, with those tours frequently leading to lease applications and higher occupancy.

Increased conversions from digital ads.

Beacon's digital marketing campaigns, strategically built to reach location-relevant audiences in all stages of the sales funnel, led to more users converting to Bell property websites after clicking paid search and paid social posts.

Custom project features.

Strategy.

Since starting work with Bell, Beacon has launched campaigns for hundreds of properties across Texas, North Carolina, California, Georgia, and several other states. We build each campaign around analytics data and insights gathered from Google Analytics and platforms like SEMRush and SOCi, tailored to target users throughout the leasing funnel. Regular check-in calls keep the Beacon team, Bell management, and onsite property teams up to speed on the campaigns.

Google Analytics.

Beacon fully leverages the power of Google's tracking capabilities by providing custom tracking and dashboards, delivering detailed, monthly updates to Bell on both overall portfolio performance and individual property metrics. This data provides insights into the health of Bell's paid search, paid social, and SEO efforts across the company's numerous property websites, informing future planning and decision-making to maximize ad spend value.

Technical & content SEO.

Beacon regularly assesses and remediates key technical issues common to multifamily property websites. Typical remediations include tweaking or adding title tags and meta descriptions to ensure efficient crawlability, auditing backlinks and disavowing pages, and updating unique structured data to improve website visibility in search results. Additionally, Beacon's content team creates custom copy for Bell's properties, optimizing key pages to enhance search engine visibility, increase organic traffic, and boost user engagement and clicks. Beacon wrote over 300 pages of optimized content within the past year alone (2024-2025).

Local SEO.

Beacon performs extensive keyword research and optimizes Bell's on-page content to generate traffic and increase leads. Carefully researched keywords specific to each property are incorporated into new copy, and specific CTAs drive users to take desired actions, including booking tours, contacting leasing offices, and, ultimately, completing lease applications. Beacon regularly reviews and optimizes local listings for Google Business Profile, Apple Maps, Bing, and other search engines.

Paid search.

Beacon manages digital advertising for over 400 Bell properties, utilizing both Google Ads and Microsoft Ads. Our Performance Max campaigns target qualified potential residents across Google, YouTube, and other platforms. Additionally, we initiated and now maintain ongoing integration with Flair, a site-crawling software displaying real-time pricing in ads to enhance our paid search efforts and further drive potential renters to action.

Paid social.

Our paid search efforts are synchronized with our other PPC campaigns to maximize outreach to qualified, potential resident audiences via Meta platforms (Facebook, Instagram). Using the same insights and data that support our paid search, Beacon leverages our platform expertise and knowledge of Bell's renter personas to craft the most effective social campaigns, reaching the right people and converting their clicks into desired actions for each property.