Lincoln University of Missouri
Services: Strategy Design Development Content
Striking new design and content improves student engagement and website accessibility.
Lincoln University of Missouri carries a proud legacy as the first Historically Black College or University (HBCU) founded by formerly enslaved peoples. Today, the University continues to provide students and their families with a welcoming environment and the resources they need to succeed. However, Lincoln’s outdated website no longer showcased its rich history, academic excellence, or vibrant sense of community.
Recognizing the need for change, the University partnered with Beacon to bring Lincoln’s culture to life online through a modern and engaging website that resonates with students, parents, alumni, and donors alike.
Project Details.
School Type
HBCU
Priorities
Increased enrollment, modernized design, streamlined navigation, improved alumni engagement
CMS
Project Successes.
Sleek and Current Design
Lincoln's beautiful campus and students stand out through full-length impact image areas in the redesigned website and prospective students are captivated by bold imagery and original content detailing the benefits of attending the university.
Community Integration
Students, parents, alumni, and donors build a much stronger connection with the university via an improved, intuitive navigation with more easily accessible information.
Enhanced User Experience
Interested students are guided through the site and recruiting process more effectively through strategically placed calls-to-action (CTAs) that promote student engagement.
Custom Project Features.
Design
Design
Design
Created an updated, modern website design that meets WCAG 2.1 accessibility requirements.
Development
Development
Development
Developed a new, user-focused information architecture while also addressing current navigational issues and implemented a new content strategy.
Content
Content
Content
Drafted and presented new content delivering key messaging about the university. Updated content now meets accessibility standards and is optimized for SEO best practices. Content owner guidelines were also provided, which included recommendations for effective higher education web writing.
