Kairoi Residential

Services: Strategy Content Digital Marketing Google Analytics SEO PPC

Content strategy and paid search help hone in on lucrative customer base.

Kairoi contracted Beacon's digital marketing services to help drive traffic and conversions on its corporate website, as well as the websites of the apartment communities under its management. Beacon provides support in the areas of paid digital advertising, search engine optimization (SEO), and data collection and analysis via the Google Analytics platform. In addition, the Beacon team works with Kairoi executive leadership to hone in on and define key marketing audiences and company attributes, and has created content to reach and engage potential customers.

Project Details.

Client Type

Multi-Family Residential

Priorities

Improved occupancy, greater visibility of properties, increased brand awareness and web traffic

Platforms Used

Google Analytics, Google Tag Manager, Looker Studio

Project Successes.

Improved Occupancy

Using a multi-pronged approach of paid digital ads and improved SEO, Beacon helped Kairoi reach more potential renters and improved lease inquiries by 88% year-over-year.

Consistent and Clear Communication

Across weekly check-ins and consistent reporting, Beacon kept Kairoi fully apprised of the results of their marketing efforts as well as providing new business development research, allowing Kairoi to effectively plan and execute their broader business strategy.

Improved Tracking

Since 2018, Beacon has completed 300 individual campaigns and more than 75 property set-ups, providing Kairoi with extensive and invaluable data for improving lead quality and driving more apartment tours and completed leases.

Custom Project Features.

Strategy

Strategy.

Created and presented more than 50 new business reports to inform Kairoi's digital marketing initiatives when acquiring new properties.

Google Analytics

Google Analytics.

Used Google's advertising and tracking resources for efficient lead generation and tenant retention.

Content

Content.

Wrote original, SEO content for key pages and properties, improving organic search results and providing apartment seekers with more relevant information.

Paid Advertising

Paid Advertising.

Managed digital advertising for 70 properties and launched more than 65 Performance Max campaigns, targeting qualified potential residents across Google, YouTube, and more.