Kairoi Residential

Client Overview

Defining primary audience personas sets the stage for better marketing execution. Kairoi Residential is a premier multi-family development and property-management company with over 50,000 apartment homes in 10 states and 20 metropolitan areas.

Kairoi contracted Beacon's digital marketing services to help drive traffic and conversions on its corporate website, as well as the websites of the apartment communities under its management. Beacon provides support in the areas of paid digital advertising, search engine optimization (SEO), and data collection and analysis via the Google Analytics platform. In addition, the Beacon team works with Kairoi executive leadership to hone in on and define key marketing audiences and company attributes. 

Achieved Outcomes

  • Conception and delivery of a comprehensive, strategic digital marketing plan aimed at acquiring a higher rate of applicants to Kairoi properties via targeted SEO efforts and data intelligence
  • Setup and configuration of data collection platform (Google Analytics), enabling analysis of behavior and trends observed in high-value audiences and reporting of key performance indicators, including segmented traffic volume and goal completions  
  • Set up, optimization and ongoing management of paid search campaigns targeting strategic, high-potential audience segments within 25-mile radius of properties 
  • Development of digital audience personas, definition of company voice and tone, refined presentation of property management services on the corporate website
  • Assistance with creation of SEO-optimized website content utilizing keyword research

Services: Strategic Digital Marketing Plan | Paid Search Campaign Setup & Management | SEO | Content Development | Analytics & Data Management Support (Google Analytics)

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164 Thatcher Road
Greensboro, NC 27409
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Sales & Marketing