Macomb Community College

Services: Strategy Content Digital Marketing

Personalized UX on admissions page leads to more authentic student-campus connection.

Following their 2019 redesign, Macomb Community College reached out to Beacon with the goal to provide a custom browsing experience for their current and prospective students. To help accomplish this and ensure that Macomb would stand out from other community colleges online, Beacon got straight to work, helping define audience personas and crafting distinctive content and dynamic CTAs catered to various audience types. Then, personalization technology was added to ensure the right messaging reached its intended audience.

Several rounds of feedback and fine-tuning later, the outcome was a one-of-a-kind, seamless user experience that students rely on to find the next steps in their higher education journey at Macomb.

Project Details.

School Type

Community College

Priorities

Cutting-edge functionality, increased enrollment, personalized user experience

CMS

Cascade

Project Successes.

Authentic Connection

More qualified and more interested students can find their niche at Macomb Community College and build organic, long-lasting bonds on campus thanks to Beacon's personalization efforts.

Impactful Messaging

Students regularly engage with the impactful personalized messaging and custom CTAs on the new site and enjoy Beacon's custom-made content speaking directly to their unique circumstances.

Enhanced User Journey

With impactful messaging brought by tailored, keyword-rich content created by Beacon, prospective students can make quicker and more informed decisions regarding their educational journey at Macomb Community College.

Custom Project Features.

Strategy

Created audience personas with content briefs for personalized content and CTAs.

Personalization

Leveraged client feedback and information gathered from target user journeys to develop a plan and outline for the new site's personalized user journey.

Content

Developed personalized content catering to various audience personas and created and implemented Clive forms in Cascade to house new personalized content.