South Carolina State University
Services: Strategy Design Development Content
Reimagined navigation and compelling design help improve user experience.
As the only public Historically Black Colleges and Universities (HBCU) in its state, South Carolina State University offers a unique and immersive educational experience for students. But their previous website struggled to capture the electric school spirit and all the learning opportunities on campus. Plus, an outdated navigation made it difficult to find essential information for applying and enrolling.
That's where Beacon stepped in. Collaborating with South Carolina State University's web team, Beacon went to work creating an immersive online experience that truly showcases the school's strengths and compels more students to apply.
Project Details.
School Type
HBCU
Priorities
Drive enrollment, improve site navigation and user experience, modern and impactful design
CMS
Project Successes.
Stronger Connection
With campus alerts and a prominent social media feed on the new Beacon-created homepage, students and alumni at South Carolina State University can stay up-to-date on current campus happenings and important university news.
Enhanced User Experience
A streamlined navigation highlighting academic programs and a site search function provides students and prospective students at South Carolina State University the ability to quickly and easily locate the information they need.
Increased Brand Awareness
A new and contemporary homepage showcases brand colors and vibrant campus imagery, allowing prospective students a glimpse into the South Carolina State University experience. Faculty can now seamlessly make adjustments to the video and interactive content on the site.
Custom Project Features.
Strategy
Strategy
Strategy.
Leveraged data from heatmaps, focus groups, and email surveys to strategize an immersive online experience for the new site.
Design
Design
Design.
Created a modern design with captivating visuals, incorporating brand colors, a social media feed, and easy program pathways that students can utilize to learn more about the South Carolina State University experience and offerings.
Content
Content
Content.
Crafted 50 pages of original copy using information gathered from subject matter experts and audience personnel, focusing on high-traffic areas of the site and incorporating valuable SEO terms to improve engagement and boost SEO performance.
Navigation
Navigation
Navigation.
Developed intuitive navigation, replacing and updating outdated and broken links while mapping out guided pathways for students to find their desired program or informational page.
Higher education.
