Western New England University

Services: Strategy Design Development Content

A stunning redesign captures broad audience appeal.

Situated in the heart of Springfield Massachusetts, Western New England University offers students an extensive range of academic programs as well as the tools to support their learning journey and transition to college. But the school's previous site failed to showcase its vast offerings, and Western New England needed a fresh, modern design to capture the attention of prospective students. To help achieve the university's goals and bring the stakeholders’ vision to life, Beacon got to work on strategizing a new user-friendly layout with eye-catching design elements and improved responsiveness.

Project Details.

School Type
State College/University
Priorities
Engaging design, improved UX
CMS

Project Successes.

Modern Design

Interested prospective students can enjoy a new site that adheres to modern website design practices, meets current accessibility guidelines, and provides enhanced responsiveness. 

User Friendly Layout

Locating, accessing, and navigating sought out information is simplified for prospective students thanks to a user-friendly information architecture.

Broad Audience Appeal

Beacon-written and edited copy provides the website with a greater appeal for a wider-targeted audience, ultimately growing the university's overall public impact while simultaneously improving the site's user experience.

Custom Project Features.

Strategy

Strategy

Strategy

Accessed and implemented Western New England's Google Analytics data to develop a strategic and comprehensive site plan.

Western New England University Homepage Explore section Western New England University Homepage Explore section on mobile

Navigation

Creative Design

Creative Design

Creative Design

Created larger impact areas to effectively achieve a fresh, modern design and better use of the university's original photography.

Western New England University Homepage impact area Western New England University Homepage impact area on mobile

Content

Content

Content

Created a splash page template to use for future digital marketing campaigns. Developed 20 new landing pages focused on foundational areas like admissions, aid, key department pages, and the homepage. Migrated 1,500 pages to the new updated site.

Western New England University Student Experience page Western New England University Student Experience page on mobile

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