Western New England University
Services: Strategy Design Development Content
A stunning redesign captures broad audience appeal.
Situated in the heart of Springfield Massachusetts, Western New England University offers students an extensive range of academic programs as well as the tools to support their learning journey and transition to college. But the school's previous site failed to showcase its vast offerings, and Western New England needed a fresh, modern design to capture the attention of prospective students. To help achieve the university's goals and bring the stakeholders’ vision to life, Beacon got to work on strategizing a new user-friendly layout with eye-catching design elements and improved responsiveness.
Project Details.
Project Successes.
Modern Design
Interested prospective students can enjoy a new site that adheres to modern website design practices, meets current accessibility guidelines, and provides enhanced responsiveness.
User Friendly Layout
Locating, accessing, and navigating sought out information is simplified for prospective students thanks to a user-friendly information architecture.
Broad Audience Appeal
Beacon-written and edited copy provides the website with a greater appeal for a wider-targeted audience, ultimately growing the university's overall public impact while simultaneously improving the site's user experience.
Custom Project Features.
Strategy
Strategy
Strategy
Accessed and implemented Western New England's Google Analytics data to develop a strategic and comprehensive site plan.
Navigation
Navigation
Navigation
Strategically avoided the use of left-hand navigation on interior pages, instead implementing split screen impact areas.
Creative Design
Creative Design
Creative Design
Created larger impact areas to effectively achieve a fresh, modern design and better use of the university's original photography.
Content
Content
Content
Created a splash page template to use for future digital marketing campaigns. Developed 20 new landing pages focused on foundational areas like admissions, aid, key department pages, and the homepage. Migrated 1,500 pages to the new updated site.
Higher education.
