In an effort to modernize and organize a sprawling site that spread across numerous sub-domains, the stakeholders at Guilford Technical Community College turned to Beacon to deliver a solution. We launched into a strategy phase that encompassed user behavior analyses and focus group feedback, then used that data to develop a new, contemporary design. The result was a significantly enhanced user experience that placed essential information within easy reach, streamlined the application process, and ultimately boosted enrollment.
Community College
Priorities
Increased enrollment and student engagement, improved UX, modernized design
Platforms Used
Cascade
GTCC saw a 6% uptick in enrollment after launch, the first annual increase in seven years, and an additional 7% growth the following year after Beacon's restructuring of their website and the implementation of a guided application process.
Prospective and current students locate essential information about GTCC and programs with ease after Beacon's consolidation of more than 12 domains to GTCC's single main site.
Students regularly engage with the website's refreshed and accessible features, including a dynamic career pathways section to easily research the full scope of courses and requirements for various credentials.
Over 12 subsites were consolidated into a single domain to enhance user experience by making important information readily available and easy to locate.
Beacon implemented a contemporary, mobile-first design, featuring an optional full-screen navigation with quick links to ensure students find what they're looking for within seconds of visiting the site.
Outdated PDF-based admissions materials were replaced with a guided application process to streamline the admissions and financial aid process for prospective students.
Career Coach and Acalog were integrated to the guided application process, allowing students to easily explore credential pathways across various programs and degrees.
