Wisconsin Lutheran College
Services: Strategy Design Development
An urgent redesign request inspires better recruitment and improves internal processes.
Wisconsin Lutheran College provides students with more than just the college education and credentials needed to kickstart a career. With faith-integrated academic programs and a vibrant student life, students can find their niche and begin working towards a brighter future from the moment they set foot on the campus. But with lackluster design and a confusing navigation on their previous site, their mission to reach more students and keep them engaged became increasingly difficult.
A change was necessary, and it needed to be addressed in record time to meet the stakeholders’ deadline. Luckily, Beacon was eager to lend a hand and began creating the new modern website in time for the quick turnaround.
Project Details.
School Type
Private College
Priorities
Improved UX and site navigation, refreshed design, CMS migration, quick turnaround
CMS
Project Successes.
Better Recruitment
By incorporating modern design elements and improving and simplifying navigation, Wisconsin Lutheran College's site was able to better serve as a recruitment and marketing tool, meeting one of the key goals of the project.
Improved CMS
Beacon integrated a new, easy-to-use Cascade CMS instance, making it considerably simpler for Wisconsin Lutheran College's web team to make regular content updates and maintain accessibility compliance.
Quick Turnaround
Per Wisconsin Lutheran College's urgent request, Beacon completed the redesign and development of the new website in just about 10 months, and the full site launch occurred only a few months after Wisconsin Lutheran College completed their content entry.
Custom Project Features.
Homepage
Homepage
Homepage
Incorporated graphical text elements and movement to make the homepage modern and engaging.
Navigation
Navigation
Navigation
Added tab functionality on the homepage to feature news, events, and social media without making the page a long scroll.
Creative Design
Creative Design
Creative Design
Used small icons to add more design features to their academic program cards at the client's request. Created and implemented efficient, consistent design elements for a more streamlined user experience.
Consistency
Consistency
Consistency
Instead of using a standard WYSIWYG module, faculty page sections were designed with non-editable headers to maintain a distinct visual style and approach across all faculty.
