Kane Residential, headquartered in Raleigh, North Carolina, manages luxury multifamily and commercial real estate properties throughout the state’s most desirable markets. The company turned to Beacon to boost search impressions, increase Google Business Profile engagement, and convert leads.
Beacon conducted comprehensive technical SEO audits on all contracted property sites, addressing both on-page and off-page factors. Based on these insights, Beacon wrote new, keyword-optimized content, applied enhanced schema, and prioritized local listing marketing through Apple Maps, Google, and Bing. As a result, Kane Residential moved to the forefront of its competitors, achieving a significant increase in organic sessions to its sites.
+26%
increase in organic traffic YoY.
+39%
increase in click-to-call activity YoY.
+54%
increase in "Contact Us" CTA clicks YoY.
+81%
increase in direction requests YoY.
Because Beacon developed a strategy to deliver new, keyword optimized content to every website page and then measured performance with rankings reports and competitor analyses, Kane Residential saw a significant increase in impressions and visits to its sites.
Beacon implemented and optimized schema across the sites to improve search performance and support AI-driven visibility. By integrating AI into the SEO strategy, Beacon is ensuring the properties are prepared for changes in multifamily search and discovery.
Beacon implemented Apple Maps listings across all Kane properties, ensuring accurate contact information, addresses, and imagery to improve local discoverability and user trust. In parallel, Google and Bing maps were improved with tracking parameters to measure conversion performance.
Beacon identified possible conversion points on each property site, conducted technical SEO audits, and optimized local listings through Google Business Profiles (GBP).
As a result of the SEO audit, Beacon provided updated content briefs and page content to address keyword gaps found. FAQ pages where also created when appropriate.
To improve immediate, geographically relevant leads, Beacon implemented and optimized Apple Maps for all Kane properties, and updated Google and Bing maps with specific tracking parameters to measure conversions.
