Brand Visibility
Concordia Texas leverages its sleek new design features and updated user-friendly interface created by Beacon to establish brand familiarity and garner more prospective students.
Concordia University Texas has a lot to be proud of, from its exceptional academic programs and sprawling campus nestled in hundreds of acres of wilderness, to its distinction as Austin's leading Christian university. However, their former website failed to convey all that makes the university truly unique. The outdated interface and subpar user experience didn’t reflect Concordia’s excellence.
Recognizing the need for change, Beacon was tapped to create a website that aligns with the university’s mission and builds connection between students and the Concordia community.
Private College
Priorities
Improved UX, accessibility, and functionality
Platforms Used
Modern Campus
Concordia Texas leverages its sleek new design features and updated user-friendly interface created by Beacon to establish brand familiarity and garner more prospective students.
Students enjoy a seamless browsing experience that functions on all devices and meets accessibility guidelines using Beacon's mobile-friendly layout, intuitive design, and UX expertise.
Prospective and current students stay connected, getting the latest information from the new site's Beacon-built layout as faculty and staff make frequent site updates with ease.
Findings from stakeholder sessions, heatmaps, surveys, and Google Analytics data informed an in-depth redesign strategy to boost engagement and allow users to find information quickly and efficiently.
Brand colors were incorporated throughout the design to accentuate important messaging and provide a cohesive visual experience on all platforms while maintaining accessibility.
Implemented a fresh, new layout that allows for easy updates with upgraded usability and functionality to provide users with current information.
