Concordia University Texas

Concordia University Texas has plenty to be proud of. From sterling academic programs to a campus comprising hundreds of acres of wilderness and nature to the school's status as Austin, Texas's leading Christian university, Concordia has much to offer to interested students. But their former website failed to convey all that made the university stand out. Plus, the site's s interface was lacking and the overall quality of the user experience didn't deliver. A change was needed.

That's where Beacon stepped in. To better reflect the warm and welcoming atmosphere of the Concordia campus and showcase how the school provides a safe and functional space, Concordia reached out to Beacon for a website redesign. Partnering with Concordia's web team, Beacon developed an in-depth redesign strategy, then set to work bringing that strategy to life while utilizing Concordia's themes and branding. The result of Beacon's hard work was a refreshed site that both looked and moved like a Concordia Tornado and earned a silver Educational Advertising Award for Website Refresh. 

Outcomes Achieved

• The new site - developed for the Modern Campus CMS - spotlights Concordia's value for students while allowing for easy updates to keep it fresh and relevant. 
• Concordia's brand colors were incorporated into the new designs to accentuate and enhance the content presentation while maintaining overall accessibility and compliance with Web Content Accessibility Guidelines. 
• Engagement with the Concordia website increased due to upgraded overall usability and functionality. 
• Prospective students are now able to view the site seamlessly on any device  or browser of their choosing due to mobile-friendly design and optimization. 

Services: Strategy | Design | Development