AOG Living, formerly known as Allied Orion Group, manages a diverse portfolio of multifamily communities throughout the United States. They trust Beacon to deliver an exceptional user experience that strengthens property visibility, engages qualified renters, and increases occupancy.
Beacon provides a comprehensive SEO strategy supported by targeted paid search and social campaigns, Google Analytics insights, custom dashboards, and detailed reporting. To complement these efforts, we enhance organic search and social performance with high-quality content and strategic FAQs across property websites. We continuously monitor performance, optimize content for readability, and update metadata to meet current search standards. By integrating analytics, strategy, and multichannel execution, Beacon delivers actionable insights that drive measurable results for AOG Living’s portfolio.
+84%
increase in conversion rate YoY.
+74%
increase in organic engagement YoY.
+429%
increase in property visits YoY with paid advertising.
-39%
decrease in Google Ads cost-per-conversion YoY.
Beacon improved UX by making content easier to read, ensuring metadata was accurate and up to date, and organizing FAQs to help users quickly find relevant information. These upgrades relied on property-level keyword research and performance tracking through SEMrush, which also improved AI visibility and strengthened organic search performance.
Beacon drove increased conversions for AOG Living by aligning paid search and paid social campaigns with organic search and social strategies. By unifying messaging, targeting, and performance insights across channels, AOG Living saw an 84% increase in conversions in 2025.
Beacon’s integrated digital marketing strategy increased occupancy across AOG Living’s portfolio. Through a coordinated mix of SEO, paid search, and paid social efforts, Beacon strengthened visibility, improved on-site engagement, and drove qualified traffic, leading to more prospects becoming residents.
The strategy for AOG Living integrated SEO, paid search, and paid social to increase property visibility and attract high-intent renters across markets. Utilizing Google Analytics, custom dashboards, and ongoing optimization, Beacon drove stronger engagement, higher conversions, and increased occupancy across the portfolio.
Beacon provided clear, well-structured content and bolstered it with accurate metadata to improve discoverability and usability across all properties, ensuring prospects moved from search to engagement more efficiently and more often.
Paid advertising accounted for 39% of the website traffic for the communities Beacon ran ads for, making it the leading source of traffic. Paid advertising strategy also grew property visits +429% in 2025 YoY.
In Allied's first full year of running Paid Social with Beacon, ads were seen by 840k viewers, generating 193K engagements on Instagram and Facebook and 4K website engagements including lease inquiries, calls and contact form submissions.
