One partner. One price. One package.
Community colleges and regional state universities are navigating enrollment pressure and rapidly shifting student behavior at the same time that AI is reshaping which careers, and which programs, students believe are worth pursuing. Prospective students expect a fast, personalized, mobile-first experience from the very first search, and increasingly, that first search isn't on Google at all: it's a question asked directly to ChatGPT, Google's AI Overview, or Gemini, with no page two to fall back on.
Meanwhile, the agencies best known for higher education work are built around large, prestige-driven institutions: long timelines, custom builds, and price points designed for R1 budgets. Mid-market institutions are often left choosing between an oversized enterprise engagement and a generic template vendor, with no partner built specifically for the pace and budget realities they actually operate under.
Enter LuxEd: the higher education digital marketing solution designed to break that cycle. We combine custom web design, secure cloud hosting, and multi-channel marketing into a single, continuously managed program. Covered by one flat monthly rate, LuxEd eliminates vendor complexity and heavy upfront costs, giving your team a dedicated digital partner to handle all the heavy lifting while driving enrollment, allowing your staff to focus on students.
LuxEd Build is the foundation: a custom-designed, secure, and scalable website, built with the technical capabilities modern higher ed websites now require. This is where most LuxEd engagements begin, with LuxEd Support included automatically; LuxEd Grow can be added at any time.
LuxEd Support keeps your site secure, online, and properly maintained, whether Beacon built it or not. It's included automatically with every LuxEd Build engagement at no extra cost, and it's also available as a standalone service for institutions with an existing site that just needs a competent, reliable partner behind it.
LuxEd Grow is the marketing layer: paid media, SEO, AI search visibility, local presence, and the reporting infrastructure to prove what's working. It can be added to an existing site, whether or not Beacon built it, or built alongside a new LuxEd Build site, through a simple amendment to your existing agreement if you're already a LuxEd client, rolled into the same monthly payment.
“Beacon was instrumental in helping us rebuild our entire website on a tight deadline. Their team handled development, assisted with migration, and provided steady launch support, staying consistently responsive throughout. I slept better at night knowing we had Beacon alongside us. And we launched right on schedule!”
“We really enjoyed working with Beacon and highly recommend the company. From strategy and design to development and content, every member of the Beacon team supported us with professionalism and patience at each stage of our journey toward a modern, fully responsive website. We are extremely happy with the result, which reflects current best practices in web design, SEO, accessibility, and performance — all to better serve our community and external audiences.”
Content Management Systems: Hannon Hill Cascade CMS, WordPress
Design & Front-End: Figma, Storybook
Architecture & Strategy: XMind
AI Search & On-Site Experience: Cludo, SearchStax, Clive (Personalization)
Engagement & Publishing: 3D Issue (Digital Publications), Tagbox (Social Walls & UGC)
Infrastructure & Virtualization: Microsoft Azure, VMware vSphere 8
Security & Firewalls: DDoS protection, Web Application Firewall (WAF), Huntress, ThreatLocker
Uptime, Monitoring & Management: NinjaOne, StatusCake, Total Uptime
Compliance Standards: HECVAT, SOC 2, CIS
Backup & Disaster Recovery: Veeam, Kaseya Datto, NinjaOne
Paid Media Platforms: Google Ads, Microsoft Ads, Meta Ads Manager, TikTok, X
SEO & AI Search Visibility: SEMrush, Screaming Frog, Google Search Console, Google Keyword Planner, Structured Data / Schema Markup
Local Listings Management: Google Business Profile, Apple Business Connect, Bing Places
Call Tracking: CallRail, Google Ads
Analytics & Data Warehousing: Google Analytics 4, Google Tag Manager, Google Cloud BigQuery
Reporting Dashboards: DOMO, Looker Studio, BrightGauge
Audience Research & Heatmapping: SurveyMonkey, Lucky Orange, Microsoft Clarity
Site Health & Auditing: DubBot, Screaming Frog, Google Core Web Vitals, BrowserStack
Project Management & Collaboration: Basecamp
Support & Ticketing: ConnectWise
QA & Bug Tracking: BugHerd
Cross-Browser & Device Testing: BrowserStack
Privacy & Consent Management: Osano
AI Workflows: ChatGPT, Gemini (with human review on every deliverable)
150+
Higher Ed clients.
65+
In-house team members.
25+
Years serving higher education.
$20M+
Managed annual ad spend.
You will never be handed off to a junior queue or forced to juggle multiple agency contacts. Every project is led by a dedicated Senior Project Manager who serves as your single point of contact for the life of your engagement. We handle the heavy technical lifting, design, and content migration, while your team stays focused on the high-level decisions and campus knowledge only you possess.
You do not have to rebuild your website to work with us. With LuxEd Support, you can bring your existing site over to our secure cloud infrastructure for 24/7 monitoring, ongoing maintenance, and total peace of mind; or add LuxEd Grow to boost your enrollment marketing without touching your core design.
Instead of forcing you to pay a massive upfront capital expense, LuxEd is structured as a predictable, flat monthly rate spread over 18 or 30 months. You get enterprise-level design, development, hosting, analytics tracking and reporting, and long-term strategy bundled into one clear subscription that is easy to budget and approve.
