York Technical College
Services: Strategy Design Development Content
Captivating design and keyword-rich content invites more students to website to apply.
York Technical College offers students a variety of accessible pathways to a viable career, providing academic programs and enriching job training that helps them prepare for the future. But with a site lacking in visual appeal and structural organization, the goal to reach more prospective students seemed like a difficult feat. To revamp their online presence and help them leverage their site as a more effective marketing tool, Beacon eagerly stepped in to begin a full website redesign that would present their offerings in a refreshed light and keep their students in-the-know.
Project Details.
School Type
Community College
Priorities
Engaging design, increased brand awareness, streamlined navigation
CMS
Project Successes.
Improved Engagement
Both current and prospective students regularly engage with the new website to learn about York Tech and inquire about applying to the college.
Heightened Awareness
Students and alumni of York Tech can easily locate and access information on the new site after Beacon unveiled a fresh, interactive design with easy-to-find information about programs and virtual services.
Increased Enrollment
The Beacon-created "Programs and Classes" section in the top menu bar simplifies the program discovery process and leads more students to enroll at York Tech.
Strategy
Strategy
Strategy.
Developed a thorough strategy to create a functional, user-friendly website based off heatmaps, stakeholders sessions, and market research collected at the start of the project.
Design
Design
Design.
A sleek and modern new design provides York Tech students a mobile-friendly and immersive browsing experience that highlights the benefits of attending the college and provides an overview of the programs and virtual services offered.
Content
Content
Content.
Created 40 pages of original copy based on SME interviews with faculty and staff at York Tech to better deliver messaging to current and prospective students, with a particular focus on showing positive outcomes for students who graduate from York Tech.
Migration
Migration
Migration.
Migrated more than 800 pages from the previous version of the site, and stepped in to integrate additional content pages to help York Tech meet their launch date.
Higher education.
