Delta Apparel

Project Goals

Delta Apparel (NYSE MKT:DLA) is the parent company of well-known brands like Soffe and Salt Life as they specialize in the design, merchandising, sales, and marketing of a variety of lifestyle branded activewear, apparel and headwear.

What started out as an analytics research project to ultimately recommend improvements to the existing website based on Google Analytics data, turned into an interesting study of how men and women use the website. Beacon came up with a method to segment users based on shopping categories, which were generally attributed to men or women, then evaluate conversion rates, time on site, average order values and much more. The results of this study lead to ongoing support, or execution, of a data-driven digital marketing strategy. In a nutshell, Beacon provides paid advertising strategy and management services for the Delta family of brands. This includes Google Analytics architecture, configuration and reporting services to inform business decision and increase online revenues. We also provide Organic optimization (SEO) "booster shots" to improve structural SEO setup and positioning on the search engine results pages.

  • Google Analytics / Search Engine Optimization
  • Pay-Per-Click Marketing / Social Media Marketing / Email Marketing
  • eCommerce Tracking Configuration
  • Goal Tracking and Funnel Setup
  • Conversion Optimization
  • Digital Marketing Analysis & Reporting

Services: Digital Marketing | Google Analytics

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