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SpotLight for Multifamily Digital Marketing.

One partner. Proven program. Dependable results.

Maximize occupancy at your properties with a single solution.

Renters no longer follow a single path to a lease. They search on Google, ask an AI assistant, compare listings on a map, and scroll reviews; often before your leasing team ever hears from them.

Beacon’s SpotLight program gets your properties in front of renters where they search, while they’re actively looking, to drive more traffic and increase leasing inquiries.

Through strategic paid media and advertising, SEO, AI Visibility, performance analytics, and local listing maintenance, SpotLight can help you improve marketing performance and support occupancy goals across your portfolio.

Book a Consultation Today!
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Your All-in-One Multifamily Digital Marketing Solution.

Paid Media Management

SpotLight reaches renters directly through targeted paid search and ads across Google, Microsoft, Meta, TikTok, and additional social media platforms with campaigns tailored to each property's market and leasing goals.

What You Get

Paid Media Management

  • Google and Microsoft search campaigns
  • Performance Max and Demand Gen campaigns
  • Social media advertising
  • Real-time pricing, concessions, and availability integration through Flair
  • Budget management, measurement, and pacing
  • Leasing-stage campaign strategy and performance reporting
  • Property video production as an additional service
Paid Media Management
Learn More About Paid Search & Advertising

SEO & AI Visibility

SpotLight improves your property portfolio’s visibility across traditional search engines and emerging AI platforms with SEO and AI Visibility strategies built specifically for multifamily apartment properties.

What You Get

SEO & AI Visibility

  • Technical SEO audits and remediation
  • On-page optimization for property websites
  • Keyword research and competitive benchmarking
  • FAQ and neighborhood content development
  • Content updates and re-optimization
  • Structured data and schema markup
  • AI search optimization and visibility monitoring
SEO & AI Visibility
Learn More About SEO & AI Visibility

Local Profile & Listing Management

Keep property information accurate and consistent wherever renters search for apartments. SpotLight manages local profiles and listing details to strengthen local search visibility and help prospective renters find current property information.

What You Get

Local Profile & Listing Management

  • Google Business Profile optimization and maintenance
  • Local listing management across supported platforms
  • Property information, amenities, photos, and listing updates
  • Real-time pricing integration
  • Review monitoring
  • Local data consistency across platforms
  • Reporting, Analytics, & Attribution
Local Profile & Listing Management

Reporting, Analytics, & Attribution

SpotLight brings your marketing and leasing data together so you can clearly see which efforts are turning interest into signed leases, with consistent reporting across properties plus all the details that matter for each individual location.

What You Get

Reporting, Analytics, & Attribution

  • UTM tracking and marketing attribution
  • GA4 instrumentation and Google Tag Manager
  • Portfolio-wide analytics and data integration through BigQuery
  • DOMO reporting dashboards
  • Property-level and portfolio-level performance reporting
  • Competitive intelligence and website health monitoring
  • Regular performance reviews tied to leasing goals
Reporting, Analytics, & Attribution
Learn More About Reporting, Analytics, & Attribution
One Partner. One Point of Contact.

Project Management

Managing digital marketing across a multifamily portfolio shouldn't mean coordinating multiple agencies, chasing updates, or reconciling disconnected reports.

SpotLight brings paid media, SEO, local listing management, and reporting specialists together under one program, with a dedicated project manager who knows your portfolio, properties, and priorities. You get one point of contact to coordinate the work and keep your marketing efforts aligned.

From onboarding and campaign implementation to ongoing performance reviews, our team manages the details, so yours doesn't have to.

About SpotLight infographics.

750+

Managed properties.

65+

Full-time in-house team members.

$20M+

Managed annual advertising budget.

25+

Years in business.

The Technology that Powers SpotLight

FAQs About SpotLight for Multifamily Digital Marketing.

Dive deeper!

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