California State University, East Bay

Project Goals

Engaging Donors to Make a Transformational Impact on the Future

In 2016, Beacon undertook a complete overhaul of the California State University, East Bay website. This included full HTML and CMS rebuilds and a new, responsive, and mobile-friendly design. The project began with the development of a more engaging, image-rich homepage and a limited number of high-value landing pages. By summer 2017, the new site was completed, tested, and ready for launch. 

Detailed project plans, excellent project management, singular focus, and a great synergy with the Cal State East Bay team ensured that the project’s requirements and deadlines were successfully met. Beacon also performed Google Analytics analysis and provided code modifications to improve tracking and data collection of website traffic.

Outcomes Achieved

  • Parallax scrolling, video sliders, user-friendly mega-menu navigation and other cutting-edge design innovations combine to deliver a website with a modern, contemporary look and the performance to match the sophisticated presentation. 
  • New interactive campaign page helps drive giving and reconnects alumni with progress tracking and featured stories.

Services: Strategic Plan | Information Architecture | Creative Design | Web Development | Cascade CMS

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Beacon
164 Thatcher Road
Greensboro, NC 27409
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336.232.5687