Clark Atlanta University

Project Goals

Modern presentation of a school with a substantial historic legacy

The conceptual challenge for the Clark Atlanta University website refresh was finding the appropriate balance between a modern design and the historic value of the school's past. As a HBCU (Historically Black Colleges and Universities) school, Clark Atlanta University places tremendous importance on the founding of it's two parent institutions – Clark College and Atlanta University. Beacon responded to the challenge by delivering a contemporary website with streamlined navigation and improved functionality, while holding true to CAU's founding mission to serve the educational needs of its predominantly African-American students.

Project Outcomes

  • An entirely new main navigation menu directly answering the needs of prospective students
  • Homepage layout that unfolds the school's narrative and draws visitors in with professional-quality imagery of campus life and current students via an oversized impact area
  • Sharp presentation of CAU's academic landing page, featuring black and white photography to emphasize the schools ties to the past
  • Tidy, crisp footer area designed around minimalist principles, featuring links to school's social media profiles and quick links to strategic content

Services: Strategic Plan | Web Development | Cascade CMS Training | Project Management | Website Hosting

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Beacon
164 Thatcher Road
Greensboro, NC 27409
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336.232.5687