Jason Canter

3 reasons to give Microsoft’s newest browser more than just a second look…

If you’re one of the many people that’s already made the switch to Windows 10, you’ve probably already gotten over your initial curiosity of Microsoft’s newest operating system. You might have even double clicked on the iconic blue E, surfed the web for a bit and then went back to your browser of choice. But [...] read more »

Ashley Agee

How to find Bot traffic and segment it out in Google Analytics

Recently, I had a client come to me with this question (and mind you, we don’t manage Google Analytics for them. They were consulting with us on this problem): “My traffic for Q1 has grown 86% YOY but they are not buying on my site. Is there something wrong?”  My first thought: 86% – Whoa! – [...] read more »

Mark Dirks

Beacon employee (and her dog) light up web

Gotta share this amazing story. In our “work life”, we know our colleagues mostly by their talents in the office from 9-5.  But, on the 5-9 flipside, there’s a world of other talents, interests and activities.  I love it when people step up to a challenge, or opportunity, and take action.  I call it “walking [...] read more »

AJ Pope

Hand Over Your Browser. You’ve been Scroll-Jacked!

New websites are all about upgrading your look and having the smoothest, most intuitive experience possible for your users. Would you ever think to yourself, “What can I possibly do to massacre my User Experience and make my site frustrating to navigate?” No? Surprisingly, many sites are still doing that in a design trend that [...] read more »

Ashley Agee

How to Set up a Custom Report for eComm Conversion Rate per User

I love analytics and all the information that can be extracted from the data. I happen to work with quite a few ecommerce clients and we are always looking for ways to improve online revenue. Each month we comb through the data and most of the time are always concentrating on revenue and eCommerce conversion [...] read more »

Jeff Pickle

RankBrain in 2016

Google has used word frequency, word distance, and world knowledge based on co-occurrences to connect the many relations between words to serve up answers to search queries. But now, due to the recent breakthroughs in language translation and image recognition, Google has turned to powerful neural networks that have the ability to connect the best [...] read more »

Andrea Cole

New & Notable in Digital Marketing: December 2015

With the holidays past and a fresh, new year upon us let’s reflect on the happenings in digital marketing that were important but may have squeaked by us amidst the hustle and bustle of the holiday season. Here’s your monthly dose of what was new and notable in digital marketing this past December. SEO Google [...] read more »

Alan Horwatt

What’s New in Web Design for 2016?

As we plunge into 2016, many designers and developers are excited to see what innovative ideas will arise. It is up to us to deliver fresh and atypical ideas which provide a foundation for the progressive nature of our industry. Many are looking ahead and predicting different trends we may see in 2016. Some of [...] read more »

Mark Dirks

2015 Flew By and Beacon was Having Fun!

Was 2015 shorter than normal?  Time flies and yes, we were having fun! What a year!  We traveled around the U.S. to many new client locations, trade shows, speaking engagements and conferences.  We worked hard to meet deadlines and budgets.  We were there for our customers when they needed us.  We delivered results and quality [...] read more »

Gus Kroustalis

Google Analytics for Higher Ed – Audience Segmentation

Higher education websites face a difficult challenge that websites in many other industries do not have to endure: Catering to a handful of audiences with one website. The typical list of audiences that frequent a university or college website includes: Prospective Students: The most critical audience for higher education websites, especially considering the impact of [...] read more »