Jordan Lowry

Questions to Ask Your SEO Partner

Unfortunately, there are some companies in the SEO trade that are damaging the reputation of the entire industry. Over time some local businesses and medium-sized companies avoid paying for SEO services for fear of being ripped off. Or, they have been led to believe from past experiences that SEO isn’t effective. This is unfortunate because [...] read more »

Zedric Myers

jQuery Social Stream Plugin

Adding Social Streaming to your site is a great way to get more traffic and provide engaging social feed updates directly to your users in one area. If you would like to add social stream to your site, jQuery Social Stream is a great and cost efficient plugin. This is designed with a developer in [...] read more »

Mark Dirks

The 12 Days of Christmas (Beacon Style)

The Beacon Web Team was busy this year with customers all over the country!  Our “spin” on this holiday classic covers most of it!  Enjoy! 

Mark Dirks

Michigan State University Selects Beacon for Web Development Services

We are thrilled to announce that Michigan State University has selected Beacon for a 3-year web services contract (w/ 2-year extension option) that includes the University’s web development (Cascade CMS Support), web hosting and analytics. Beacon will support over 30 different organizations within the Michigan State University system. Due to the recent significant increase in [...] read more »

Mark Dirks

burton+BURTON Contracts Beacon for New Website

Burton and Burton, the world’s largest balloon and coordinating gift distributor (~15,000 products), has contracted with Beacon to overhaul their online store. While many websites change every couple of years, Burton and Burton’s current site has experienced a solid 6 year run that has seen continuous year-over-year growth. Based on deep studies of the underlying [...] read more »

Zedric Myers

Pure CSS Masonry Layout

If you need a really simple Masonry layout for your website, than this is easy as it gets without jQuery. This below code is slightly modified from the original to work for some cross browser support and responsive layout. This allows your content that don’t line up exactly to fill the empty spaces and wrap [...] read more »

Gus Kroustalis

A Great Time at HighEdWeb 2016

Earlier this month I joined a couple of my Beacon colleagues at HighEdWeb 2016 in Memphis, TN. They told me many times leading up to it that HighEdWeb is a great conference. Having experienced the conference for the first time now, I wholeheartedly agree. Good morning, Memphis! Looking forward to #heweb16. About to start off [...] read more »

Jordan Lowry

How to Zero In On The Consumer Purchase Funnel

Search Engine Optimization is tricky and to make it harder consumers are constantly in various stages of the buying process. Fortunately, we can craft content to appeal to searchers at various stages of the customer buying cycle. By digging into the consumer journey and considering searcher intent within the funnel we can tailor our content [...] read more »

Ashley Agee

Google Analytics Most Underused Report – Network Visits

Assuming your familiar with Google Analytics, then you know that GA has many valuable reports and lots of great information related to your website. At the basic level you can get sessions, pageviews, bounce rates and more. With advanced tracking you can get engagement metrics, goal conversions, offline data and more. However, did you know [...] read more »

Liz Pagano

Subdomain Tracking for Higher Education Websites- Universal Analytics

One of the most common issues we see with Higher Education websites is incomplete tracking across all subdomains. Because colleges and universities often have different departments or interest groups run by different decision-makers, it is incredibly common to see multiple subdomains created to cater to these individual topics; think: athletics.myuniversity.edu, or admissions.myuniversity.edu. More often than [...] read more »