Mark Dirks

WFU Selects Beacon to Teach Graduate Level Analytics Course

Last year, when I discovered that Wake Forest’s Business School was starting a Master’s Program in Business Analytics (MSBA), I had to see how I could help. After all, it’s my alma mater AND analytics – two of my favorite things! So I was thrilled when our many discussions and planning sessions led to Wake [...] read more »

Zedric Myers

Prevent Scrolling Behind a Fixed Overlay and Maintain Scroll Position on Mobile Devices

This is a great piece of code if you need to have an overlay on a mobile device and do not want the background to scroll when you have to interact with the overlay. The below is an example of the javascript. You can change the ‘getElementById’ name to fit with your overlay ID name [...] read more »

Gus Kroustalis

Google Analytics Event Tracking Tutorial

Google Analytics, with its out-of-the-box tracking features, provides meaningful data about your website visitors and their activity. However, you are still required to configure goal conversion points, in order to track the overall success of your website. So, now you know where a user comes from, what pages they visit, and how many eventually reach [...] read more »

Beacon News

New Arrival! See the Birth…

After 8.5 hours of hard labor at M3 on St. Patrick’s Day, our newborn officially arrived at 3:20pm, weighing in at a hefty 4,621 pounds. Under trusted and constant care, Team M3 delivered a bright, healthy and colorful addition to the Beacon family.  We are so thankful for all the attention we are receiving for [...] read more »

Gus Kroustalis

Using Google Analytics to Identify Prospective Students with Custom Dimensions

When auditing higher ed Google Analytics accounts, we typically see that clients calculate admissions content stats and goal conversion rates against their global data. This is despite the fact that they know not all people who visit the website are prospective students. Wouldn’t it be great to have Google Analytics reporting that focuses on prospective [...] read more »

Jordan Lowry

Questions to Ask Your SEO Partner

Unfortunately, there are some companies in the SEO trade that are damaging the reputation of the entire industry. Over time some local businesses and medium-sized companies avoid paying for SEO services for fear of being ripped off. Or, they have been led to believe from past experiences that SEO isn’t effective. This is unfortunate because [...] read more »

Zedric Myers

jQuery Social Stream Plugin

Adding Social Streaming to your site is a great way to get more traffic and provide engaging social feed updates directly to your users in one area. If you would like to add social stream to your site, jQuery Social Stream is a great and cost efficient plugin. This is designed with a developer in [...] read more »

Mark Dirks

The 12 Days of Christmas (Beacon Style)

The Beacon Web Team was busy this year with customers all over the country!  Our “spin” on this holiday classic covers most of it!  Enjoy! 

Mark Dirks

Michigan State University Selects Beacon for Web Development Services

We are thrilled to announce that Michigan State University has selected Beacon for a 3-year web services contract (w/ 2-year extension option) that includes the University’s web development (Cascade CMS Support), web hosting and analytics. Beacon will support over 30 different organizations within the Michigan State University system. Due to the recent significant increase in [...] read more »

Mark Dirks

burton+BURTON Contracts Beacon for New Website

Burton and Burton, the world’s largest balloon and coordinating gift distributor (~15,000 products), has contracted with Beacon to overhaul their online store. While many websites change every couple of years, Burton and Burton’s current site has experienced a solid 6 year run that has seen continuous year-over-year growth. Based on deep studies of the underlying [...] read more »