Mark Dirks

Gary Synan Retires!

Today is Gary Synan’s last day at Beacon. Retirement and the beach have wooed him away after 12 years of dedicated service with my company. It’s bittersweet. He has played an important role as a web application developer, serving hundreds of Beacon’s clients over the years, but especially with the many Bassett Furniture projects. His technical [...] read more »

Mark Dirks

Wow! Lees McRae College Launches New Website

We are proud to announce the launch of the new Lees McRae College website.  The college is truly brought to life through the new highly visual design and unique features that are inviting and engaging to students, parents, faculty and alumni, especially when you compare it to the old site (see below).  While emphasizing Lees McRae’s [...] read more »

Zedric Myers

HTML5 and Javascript Charts

If you need a nice chart for your website for things such as charity drives or school donations, these are some great resources. Some are easy to install and some require knowledge of javascript. CanvasJS Chart Types – Includes many chart types and covers all most any time of chart you could need. Chart.js – [...] read more »

Jordan Burleson

How To Create Remarketing Campaigns That Work

Whether you’re looking to drive sales, increase registrations, bolster applications, or promote awareness of your brand, remarketing can be an extremely effective component of your marketing strategy. Remarketing lets you show ads to people who’ve visited your website before or who have interacted with your site using their email. When people leave your website without taking [...] read more »

Ashley Agee

Dig Deeper into your Data with Advanced Segments

I love Google Analytics. I love that you’re able to easily dig deep into data to discover hidden secrets about your website that might not be obvious with the basic reports in GA. In order to do this deeper analysis, you’ve got to use advanced segments. It can be scary at first for the average [...] read more »

Liz Pagano

How To Use Annotations in Google Analytics

Picture this: you’re checking out your website data in Google Analytics, and decide to look at your monthly traffic year-over-year. You see a huge spike in traffic on a single day last year, but you aren’t quite sure what caused it. Were you running a special that day? Perhaps a new TV commercial aired? Or [...] read more »

Gus Kroustalis

Benefits of Upgrading to Universal Analytics

Yes, Google Analytics announced their Universal version way back in 2012. It made sense to hold off on upgrading back then so that many eventual bugs could be worked through. I occasionally come across websites that have yet to upgrade. If your website is still using the Async version, it is time to upgrade to [...] read more »

Jordan Burleson

How To Convert Standard Text Ads To Expanded Text Ads In Google Adwords

Expanded Text Ads Are Available Now The way users search for products, brands and services online have changed. Businesses can no longer avoid or ignore the shift to searching on mobile devices. Because of this Google and Google AdWords have rolled out both responsive ads and expanded text ads across their advertising platform. Earlier in [...] read more »

Logan Ray

eCommerce Analysis: Using Google Analytics to Identify Your Whales and Minnows

If you manage an eCommerce site, you probably spend a lot of time in Google Analytics. There’s a ton of great metrics and reports to check out, like mutli-channel attribution, average order values by channel, eComm conversion rates, and so on. You’ve probably even segmented data by demographic, device type, or geography. All of this [...] read more »

Gus Kroustalis

Multiple Department Higher Ed Analytics Setup

Are you a Higher Education institution who is concerned about: What visitors are doing/looking for on your site? Looking at analytics by a department and/or field of study? Having multiple stakeholders view Analytics for one or more departments ONLY? How to better organize your Google Analytics account? If you answered yes to one or all [...] read more »