Logan Ray

How-To: Robots.txt Disaster Prevention

It’s any SEO‘s worst nightmare. The Production robots file got overwritten with the Test version. Now all your pages have been ‘disallowed’ and are dropping out of the index. And to make it worse, you didn’t notice it immediately, because how would you? Wouldn’t it be great if you could prevent robots.txt file disasters? Or  [...] read more »

Mark Dirks

It’s Thanksgiving! “Never Delay Gratitude”

Several years ago, I had the privilege of taking my son, Ryan, to Wake Forest’s Father-Son basketball camp.  Now that he is older, in college, and no longer a part of my day-to-day life, I become more and more thankful to have had those 2 days with him, “one on one”, so to speak.  The [...] read more »

Jordan Lowry

How to Craft a Social Media Content Strategy

  It is true that social media can be beneficial to a business, but it can also cause a migraine at the same time. If not implemented properly it can damage your business’ reputation or become a waste of time. Here are some important steps to keep in mind when developing a social media content [...] read more »

Securing Your Business through Data Destruction

Your computer is at the end of its illustrious life and it is time to get a newer, more powerful, model.  But what are you going to do with your old one.  Give it to charity?  Sell it to get some final value out of it?  Just dump it in the dumpster out back?  Not [...] read more »

Amy Mason

Why You Need Bing Paid Search Marketing

Google may be king of the mountain for paid search marketing; but Bing is building it’s empire to challenge Google. Have you considered advertising on Bing Ads? If you haven’t, you should. According to comScore, Bing’s desktop search market share is over 20%, or one in five searches. In addition to this benchmark, currently Bing’s [...] read more »

Darin Humbard

Aggressive Timelines – The Cohesion of Web Design, Web Development, and Testing

Where do you start on the importance of the synergy between design, development, and testing when faced with an aggressive timeline when their importance has been written about for years? A good place to start is to discuss the real life impacts of testing on E-Commerce and site redesign projects. Beacon recently completed an e-commerce [...] read more »

John Scaramuzzo

Top Reasons You May Need a Managed Service Partner (MSP)

We understand and know that managing technology and users is an everyday task. However, for many business owners, managing the IT infrastructure that keeps their business running can be a very complex and intimidating undertaking. This is when partnering with a Managed Service Provider (MSP) can be extremely beneficial as they can focus on managing [...] read more »

Emily Ledbetter

Beacon Supports Kids Path

Earlier this month, Jordan Burleson and Emily Ledbetter delivered a donation from Beacon to Kids Path, a program of Hospice and Palliative Care of Greensboro.  Beacon raised funds for Kids Path through our hole sponsorship at the 2015 North Carolina Technology Association Golf Tournament. Tournament participants were able to take part in our longest drive [...] read more »

Richard Rossi

Google and Its Book Scanning Initiative – Trick or Treat?

This Halloween, Google has toilet papered your entire yard and the US Second Circuit Court of Appeals just rang the doorbell, left a flaming bag of you-know what on your doorstep and ran like a bat outta’ Hell. Who are you? You’re an author with a career worth of product, mostly published offline through traditional [...] read more »

Jordan Lowry

How to Get Started with Social Media and Win Followers

How to Get Started with Social Media and Win Followers  Social Media can be a valuable tool to connect with customers and develop brand awareness along with relationships. Unfortunately, it can at times be a difficult and daunting task that can very easily become overwhelming. Thanks to the ever-growing list of social media platforms, it [...] read more »