Gus Kroustalis

A Great Time at HighEdWeb 2016

Earlier this month I joined a couple of my Beacon colleagues at HighEdWeb 2016 in Memphis, TN. They told me many times leading up to it that HighEdWeb is a great conference. Having experienced the conference for the first time now, I wholeheartedly agree. Good morning, Memphis! Looking forward to #heweb16. About to start off [...] read more »

Jordan Lowry

How to Zero In On The Consumer Purchase Funnel

Search Engine Optimization is tricky and to make it harder consumers are constantly in various stages of the buying process. Fortunately, we can craft content to appeal to searchers at various stages of the customer buying cycle. By digging into the consumer journey and considering searcher intent within the funnel we can tailor our content [...] read more »

Ashley Agee

Google Analytics Most Underused Report – Network Visits

Assuming your familiar with Google Analytics, then you know that GA has many valuable reports and lots of great information related to your website. At the basic level you can get sessions, pageviews, bounce rates and more. With advanced tracking you can get engagement metrics, goal conversions, offline data and more. However, did you know [...] read more »

Liz Pagano

Subdomain Tracking for Higher Education Websites- Universal Analytics

One of the most common issues we see with Higher Education websites is incomplete tracking across all subdomains. Because colleges and universities often have different departments or interest groups run by different decision-makers, it is incredibly common to see multiple subdomains created to cater to these individual topics; think:, or More often than [...] read more »

Gus Kroustalis

How to Avoid Common Pitfalls During a Redesign

When redesigning a website the focus tends to be centered on overhauling the aesthetic appearance. The goal tends to revolve around developing a modern-day look that delivers great user experience, and rightly so. However, while working with colleges and universities throughout the country, we have found that many client-defined project scopes routinely overlook important steps [...] read more »

Mark Dirks

Gary Synan Retires!

Today is Gary Synan’s last day at Beacon. Retirement and the beach have wooed him away after 12 years of dedicated service with my company. It’s bittersweet. He has played an important role as a web application developer, serving hundreds of Beacon’s clients over the years, but especially with the many Bassett Furniture projects. His technical [...] read more »

Mark Dirks

Wow! Lees McRae College Launches New Website

We are proud to announce the launch of the new Lees McRae College website.  The college is truly brought to life through the new highly visual design and unique features that are inviting and engaging to students, parents, faculty and alumni, especially when you compare it to the old site (see below).  While emphasizing Lees McRae’s [...] read more »

Zedric Myers

HTML5 and Javascript Charts

If you need a nice chart for your website for things such as charity drives or school donations, these are some great resources. Some are easy to install and some require knowledge of javascript. CanvasJS Chart Types – Includes many chart types and covers all most any time of chart you could need. Chart.js – [...] read more »

Jordan Burleson

How To Create Remarketing Campaigns That Work

Whether you’re looking to drive sales, increase registrations, bolster applications, or promote awareness of your brand, remarketing can be an extremely effective component of your marketing strategy. Remarketing lets you show ads to people who’ve visited your website before or who have interacted with your site using their email. When people leave your website without taking [...] read more »

Ashley Agee

Dig Deeper into your Data with Advanced Segments

I love Google Analytics. I love that you’re able to easily dig deep into data to discover hidden secrets about your website that might not be obvious with the basic reports in GA. In order to do this deeper analysis, you’ve got to use advanced segments. It can be scary at first for the average [...] read more »