Logan Ray

Case Study: Online Ecommerce Site Doubles Lead Capture and Conversion Rate

Looking for an Effective Strategy to Capture Leads, An Online Retailer of Niche Products Looks to Beacon to Generate New Business Opportunities. Challenge: Our client, a healthcare product online retailer, was seeing an erosion of their back link portfolio. They were losing links to their site through attrition as normally is the case with any website. However, they were [...] read more »

Jordan Burleson

A Man Wrote Content To Get Clicks…What Google Did Next Will Blow Your Mind

I’m sure by now most of you have seen, clicked, heard about and even hidden clickbait articles from your social feeds, emails and search results. The prevalence of articles that use emotion, sex, animals, quizzes and worst of all, tragedy, to get clicks has prompted search engines and social networks to crack down and even [...] read more »

Logan Ray

301 Redirects and UTM Parameters

If you’re a web developer, webmaster, or digital marketer, chances are pretty good that you’ve been involved in 301 redirects at one point or another. Whether it’s another domain you’ve purchased, a dead page, or products being removed from your eCommerce site, there are plenty of reasons to implement a 301. Users still get where [...] read more »

Gary Synan

Smart Stuff – The Internet Of Things

An  internet revolution is almost upon us and like many technological breakthroughs, it has already begun without much fanfare and is more of a curiosity and novelty than life changing. But before you know it, the avalanche of change  will alter the way we live.  This new paradigm is referred to as the Internet of Things (IoT) or [...] read more »

Gus Kroustalis

Avoiding Google Analytics Tracking Issues

I love that Google Analytics provides out-of-the-box tracking code when setting up a new property. It helps marketers plug & play for a quick turnaround. Unfortunately, this convenient feature can give you the false sense of reliable data. Just because data is populating your Google Analytics reports does not mean that the data is accurate [...] read more »

Ryan Dirks

Decision Fatigue: Keep it Simple

Do more choices generate more conversions? Columbia University put this idea to the test by setting up sampling booths with varying selections of jam in an upscale grocery store. On the first Saturday researchers stocked the booth with 24 different flavors of jam for customers to choose from. On the following Saturday they offered only [...] read more »

Logan Ray

Case Study: Furniture Company Increases Engagement Through Conversion Optimization

Multivariate Testing gives catalog request landing page a boost. Challenge:  Landing pages containing conversion points should be tested periodically to make sure they are as efficient as possible. Small things like color, placement, or image size can make a surprisingly large difference in engagement levels and conversion rates. The client wanted to test their catalog [...] read more »

Mark Dirks

New Beacon Website: Smarter Marketing with “Brains, Beauty & Brawn”

Greensboro, NC – Since the Fall of 2014, Beacon has been quietly working through a significant re-branding strategy that emphasizes a more sophisticated union between marketing and web technology.  Last week’s launch of the company’s new website is the exciting release of this effort. “It’s amazing to look back at the evolution of web technology [...] read more »

Logan Ray

Case Study: Atypical Tracking Solutions Provide Detailed, Advanced Conversion Metrics

Custom Tracking Options that Provide Data Beyond the Out-of-the-Box Offerings of GA and Other Data Collection Suites. Challenge:  Our client needed more data on assisted conversions created by pay-per-click and other advertising campaigns. They needed to know how many conversions were influenced by these campaigns, not just based on the final visit, which is where Google Analytics attributes the [...] read more »

Zedric Myers

Center an Absolute Positioned Div

Need to center an absolute div on a page? This is a simple CSS snippet will auto center an absolute positioned div. There are a few ways, but this bar far is the more simple approach. .contentBlock { width: {define width} position: absolute; left: 0; right: 0; margin-left: auto; margin-right: auto; }