Gus Kroustalis

Google Analytics Event Tracking Tutorial

Google Analytics, with its out-of-the-box tracking features, provides meaningful data about your website visitors and their activity. However, you are still required to configure goal conversion points, in order to track the overall success of your website. So, now you know where a user comes from, what pages they visit, and how many eventually reach [...] read more »

Mark Dirks

New Arrival! See the Birth…

After 8.5 hours of hard labor at M3 on St. Patrick’s Day, our newborn officially arrived at 3:20pm, weighing in at a hefty 4,621 pounds. Under trusted and constant care, Team M3 delivered a bright, healthy and colorful addition to the Beacon family.  We are so thankful for all the attention we are receiving for [...] read more »

Gus Kroustalis

Using Google Analytics to Identify Prospective Students with Custom Dimensions

When auditing higher ed Google Analytics accounts, we typically see that clients calculate admissions content stats and goal conversion rates against their global data. This is despite the fact that they know not all people who visit the website are prospective students. Wouldn’t it be great to have Google Analytics reporting that focuses on prospective [...] read more »

Jordan Lowry

Questions to Ask Your SEO Partner

Unfortunately, there are some companies in the SEO trade that are damaging the reputation of the entire industry. Over time some local businesses and medium-sized companies avoid paying for SEO services for fear of being ripped off. Or, they have been led to believe from past experiences that SEO isn’t effective. This is unfortunate because [...] read more »

Zedric Myers

jQuery Social Stream Plugin

Adding Social Streaming to your site is a great way to get more traffic and provide engaging social feed updates directly to your users in one area. If you would like to add social stream to your site, jQuery Social Stream is a great and cost efficient plugin. This is designed with a developer in [...] read more »

Mark Dirks

The 12 Days of Christmas (Beacon Style)

The Beacon Web Team was busy this year with customers all over the country!  Our “spin” on this holiday classic covers most of it!  Enjoy! 

Mark Dirks

Michigan State University Selects Beacon for Web Development Services

We are thrilled to announce that Michigan State University has selected Beacon for a 3-year web services contract (w/ 2-year extension option) that includes the University’s web development (Cascade CMS Support), web hosting and analytics. Beacon will support over 30 different organizations within the Michigan State University system. Due to the recent significant increase in [...] read more »

Mark Dirks

burton+BURTON Contracts Beacon for New Website

Burton and Burton, the world’s largest balloon and coordinating gift distributor (~15,000 products), has contracted with Beacon to overhaul their online store. While many websites change every couple of years, Burton and Burton’s current site has experienced a solid 6 year run that has seen continuous year-over-year growth. Based on deep studies of the underlying [...] read more »

Zedric Myers

Pure CSS Masonry Layout

If you need a really simple Masonry layout for your website, than this is easy as it gets without jQuery. This below code is slightly modified from the original to work for some cross browser support and responsive layout. This allows your content that don’t line up exactly to fill the empty spaces and wrap [...] read more »

Gus Kroustalis

A Great Time at HighEdWeb 2016

Earlier this month I joined a couple of my Beacon colleagues at HighEdWeb 2016 in Memphis, TN. They told me many times leading up to it that HighEdWeb is a great conference. Having experienced the conference for the first time now, I wholeheartedly agree. Good morning, Memphis! Looking forward to #heweb16. About to start off [...] read more »