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CSS Equal Height Columns Without Javascript

by Zedric Myers | June  20, 2017

Here are two CSS options for equal height columns, without using javascript. 1. Using CSS Table Properties HTML <div class="col-container"> <div class="col"> <h2>Column 1</h2> <p>Hello World</p> </div> <div class="col"> <h2>Column 2</h2> <p>Hello World!</p> <p>Hello World!</p> <p>Hello World!</p> <p>Hello World!</p> </div> <div class="col"> <h2>Column 3</h2> <p>Some other text..</p> <p>Some other text..</p> </div> </div> CSS .col-container { [...] read more »

Web Development
19 Engagements on an eCommerce Site You Should be Tracking

by Ashley Agee | June  19, 2017

For our client Soffe, we completed a Google Analytics Migration from the old classic GA code to the new Universal set up through Tag Manager. With this upgrade Soffe went from having very little engagement data (event tracking, virtual pageviews, goals and ecommerce info) for their eCommerce site to now having lots of great information [...] read more »

Google Analytics
New Variable Configuration in Tag Manager

by Ashley Agee | June  12, 2017

If you’ve been using Tag Manger, you probably know how easy it is to forget about setting certain fields in each of your Tags, such as Cookie domain, cross domain tracking, etc. We’ve run into a couple instances of companies that have set up Tag Manager Tags for their websites and forgot to set all [...] read more »

Google Analytics
Don’t Forget about Google Analytics when Redesigning Your Website

by Ashley Agee | June  06, 2017

Are you planning to redesign your website soon? Have you already laid out the changes you want to make and have a timeline in place for getting the redesigned completed and launched? Is Google Analytics tracking code migration a task that is on your redesign list? If you answered yes, then I can tell website [...] read more »

Google Analytics
How to Setup a Video Loop or Video Teaser for Desktop and Mobile Devices

by Zedric Myers | May  23, 2017

If you need to have a video loop or video teaser on your web site, there is an easy solution. It’s done with the HTML5 video tag. In this case it would be a simple looping video with sound muted. This can help give the site some extra depth or visual appeal. This method works well for [...] read more »

Web Development
Wake Forest MSBA & Beacon – A Successful First Year

by Mark Dirks | May  05, 2017

Final exams for our Wake Forest MSBA students ended Wed. What a great opportunity. Posed with the question on how to improve the mobile marketing strategy for one of our top clients, the graduate students had to dig into our client’s live dataset in Google Analytics, produce a compelling executive level report and deliver a [...] read more »

Google Analytics
WFU Selects Beacon to Teach Graduate Level Analytics Course

by Mark Dirks | April  21, 2017

Last year, when I discovered that Wake Forest’s Business School was starting a Master’s Program in Business Analytics (MSBA), I had to see how I could help. After all, it’s my alma mater AND analytics – two of my favorite things! So I was thrilled when our many discussions and planning sessions led to Wake [...] read more »

Beacon News
Prevent Scrolling Behind a Fixed Overlay and Maintain Scroll Position on Mobile Devices

by Zedric Myers | April  04, 2017

This is a great piece of code if you need to have an overlay on a mobile device and do not want the background to scroll when you have to interact with the overlay. The below is an example of the javascript. You can change the ‘getElementById’ name to fit with your overlay ID name [...] read more »

Web Development
Google Analytics Event Tracking Tutorial

by Gus Kroustalis | March  29, 2017

Google Analytics, with its out-of-the-box tracking features, provides meaningful data about your website visitors and their activity. However, you are still required to configure goal conversion points, in order to track the overall success of your website. So, now you know where a user comes from, what pages they visit, and how many eventually reach [...] read more »

Google Analytics
New Arrival! See the Birth…

by Beacon News | March  27, 2017

After 8.5 hours of hard labor at M3 on St. Patrick’s Day, our newborn officially arrived at 3:20pm, weighing in at a hefty 4,621 pounds. Under trusted and constant care, Team M3 delivered a bright, healthy and colorful addition to the Beacon family.  We are so thankful for all the attention we are receiving for [...] read more »

Beacon News
Using Google Analytics to Identify Prospective Students with Custom Dimensions

by Gus Kroustalis | March  23, 2017

When auditing higher ed Google Analytics accounts, we typically see that clients calculate admissions content stats and goal conversion rates against their global data. This is despite the fact that they know not all people who visit the website are prospective students. Wouldn’t it be great to have Google Analytics reporting that focuses on prospective [...] read more »

Google Analytics
Questions to Ask Your SEO Partner

by Jordan Lowry | January  12, 2017

Unfortunately, there are some companies in the SEO trade that are damaging the reputation of the entire industry. Over time some local businesses and medium-sized companies avoid paying for SEO services for fear of being ripped off. Or, they have been led to believe from past experiences that SEO isn’t effective. This is unfortunate because [...] read more »

Digital Marketing
jQuery Social Stream Plugin

by Zedric Myers | December  22, 2016

Adding Social Streaming to your site is a great way to get more traffic and provide engaging social feed updates directly to your users in one area. If you would like to add social stream to your site, jQuery Social Stream is a great and cost efficient plugin. This is designed with a developer in [...] read more »

Web Development
The 12 Days of Christmas (Beacon Style)

by Mark Dirks | December  20, 2016

The Beacon Web Team was busy this year with customers all over the country!  Our “spin” on this holiday classic covers most of it!  Enjoy! 

Beacon News
Michigan State University Selects Beacon for Web Development Services

by Mark Dirks | December  20, 2016

We are thrilled to announce that Michigan State University has selected Beacon for a 3-year web services contract (w/ 2-year extension option) that includes the University’s web development (Cascade CMS Support), web hosting and analytics. Beacon will support over 30 different organizations within the Michigan State University system. Due to the recent significant increase in [...] read more »

Beacon News
burton+BURTON Contracts Beacon for New Website

by Mark Dirks | December  16, 2016

Burton and Burton, the world’s largest balloon and coordinating gift distributor (~15,000 products), has contracted with Beacon to overhaul their online store. While many websites change every couple of years, Burton and Burton’s current site has experienced a solid 6 year run that has seen continuous year-over-year growth. Based on deep studies of the underlying [...] read more »

Beacon News
Pure CSS Masonry Layout

by Zedric Myers | November  16, 2016

If you need a really simple Masonry layout for your website, than this is easy as it gets without jQuery. This below code is slightly modified from the original to work for some cross browser support and responsive layout. This allows your content that don’t line up exactly to fill the empty spaces and wrap [...] read more »

Web Development
A Great Time at HighEdWeb 2016

by Gus Kroustalis | October  25, 2016

Earlier this month I joined a couple of my Beacon colleagues at HighEdWeb 2016 in Memphis, TN. They told me many times leading up to it that HighEdWeb is a great conference. Having experienced the conference for the first time now, I wholeheartedly agree. Good morning, Memphis! Looking forward to #heweb16. About to start off [...] read more »

Beacon News
How to Zero In On The Consumer Purchase Funnel

by Jordan Lowry | October  24, 2016

Search Engine Optimization is tricky and to make it harder consumers are constantly in various stages of the buying process. Fortunately, we can craft content to appeal to searchers at various stages of the customer buying cycle. By digging into the consumer journey and considering searcher intent within the funnel we can tailor our content [...] read more »

Google Analytics Most Underused Report – Network Visits

by Ashley Agee | October  19, 2016

Assuming your familiar with Google Analytics, then you know that GA has many valuable reports and lots of great information related to your website. At the basic level you can get sessions, pageviews, bounce rates and more. With advanced tracking you can get engagement metrics, goal conversions, offline data and more. However, did you know [...] read more »

Google Analytics
Subdomain Tracking for Higher Education Websites- Universal Analytics

by Liz Pagano | October  11, 2016

One of the most common issues we see with Higher Education Google Analytics configurations is incomplete tracking across all subdomains. Because colleges and universities often have different departments or interest groups run by different decision-makers, it is incredibly common to see multiple subdomains created to cater to these individual topics; think: athletics.myuniversity.edu, or admissions.myuniversity.edu. More [...] read more »

Higher Education
How to Avoid Common Pitfalls During a Redesign

by Gus Kroustalis | October  10, 2016

When redesigning a website the focus tends to be centered on overhauling the aesthetic appearance. The goal tends to revolve around developing a modern-day look that delivers great user experience, and rightly so. However, while working with colleges and universities throughout the country, we have found that many client-defined project scopes routinely overlook important steps [...] read more »

Higher Education
Gary Synan Retires!

by Mark Dirks | September  29, 2016

Today is Gary Synan’s last day at Beacon. Retirement and the beach have wooed him away after 12 years of dedicated service with my company. It’s bittersweet. He has played an important role as a web application developer, serving hundreds of Beacon’s clients over the years, but especially with the many Bassett Furniture projects. His technical [...] read more »

Beacon News
Wow! Lees McRae College Launches New Website

by Mark Dirks | September  28, 2016

We are proud to announce the launch of the new Lees McRae College website.  The college is truly brought to life through the new highly visual design and unique features that are inviting and engaging to students, parents, faculty and alumni, especially when you compare it to the old site (see below).  While emphasizing Lees McRae’s [...] read more »

Cascade CMS
HTML5 and Javascript Charts

by Zedric Myers | September  23, 2016

If you need a nice chart for your website for things such as charity drives or school donations, these are some great resources. Some are easy to install and some require knowledge of javascript. CanvasJS Chart Types – Includes many chart types and covers all most any time of chart you could need. Chart.js – [...] read more »

Cascade CMS
How To Create Remarketing Campaigns That Work

by Jordan Burleson | September  13, 2016

Whether you’re looking to drive sales, increase registrations, bolster applications, or promote awareness of your brand, remarketing can be an extremely effective component of your marketing strategy. Remarketing lets you show ads to people who’ve visited your website before or who have interacted with your site using their email. When people leave your website without taking [...] read more »

Dig Deeper into your Data with Advanced Segments

by Ashley Agee | September  01, 2016

I love Google Analytics. I love that you’re able to easily dig deep into data to discover hidden secrets about your website that might not be obvious with the basic reports in GA. In order to do this deeper analysis, you’ve got to use advanced segments. It can be scary at first for the average [...] read more »

Google Analytics
How To Use Annotations in Google Analytics

by Liz Pagano | August  23, 2016

Picture this: you’re checking out your website data in Google Analytics, and decide to look at your monthly traffic year-over-year. You see a huge spike in traffic on a single day last year, but you aren’t quite sure what caused it. Were you running a special that day? Perhaps a new TV commercial aired? Or [...] read more »

Google Analytics
Benefits of Upgrading to Universal Analytics

by Gus Kroustalis | August  19, 2016

Yes, Google Analytics announced their Universal version way back in 2012. It made sense to hold off on upgrading back then so that many eventual bugs could be worked through. I occasionally come across websites that have yet to upgrade. If your website is still using the Async version, it is time to upgrade to [...] read more »

Google Analytics
How To Convert Standard Text Ads To Expanded Text Ads In Google Adwords

by Jordan Burleson | August  16, 2016

Expanded Text Ads Are Available Now The way users search for products, brands and services online have changed. Businesses can no longer avoid or ignore the shift to searching on mobile devices. Because of this Google and Google AdWords have rolled out both responsive ads and expanded text ads across their advertising platform. Earlier in [...] read more »

eCommerce Analysis: Using Google Analytics to Identify Your Whales and Minnows

by Logan Ray | August  12, 2016

If you manage an eCommerce site, you probably spend a lot of time in Google Analytics. There’s a ton of great metrics and reports to check out, like mutli-channel attribution, average order values by channel, eComm conversion rates, and so on. You’ve probably even segmented data by demographic, device type, or geography. All of this [...] read more »

Multiple Department Higher Ed Analytics Setup

by Gus Kroustalis | August  05, 2016

Are you a Higher Education institution who is concerned about: What visitors are doing/looking for on your site? Looking at analytics by a department and/or field of study? Having multiple stakeholders view Analytics for one or more departments ONLY? How to better organize your Google Analytics account? If you answered yes to one or all [...] read more »

Higher Education
Here’s How to Use Google Analytics to Improve Your Search Results Appearance

by Logan Ray | July  25, 2016

It’s not everyday that the SEO world catches a break from Google, but they’ve recently connected two of their greatest resources for us. You may have noticed a new tool in the  Acquisition section of your Google Analytics reporting – the Search Console Beta. This report closes the gap between Search Console and Google Analytics, [...] read more »

Higher Ed SEO Tips to Power Up Online Visibility

by Jordan Lowry | June  17, 2016

Higher education institutions are beginning to realize the true value of SEO. Unfortunately, the SEO landscape is volatile and ever changing. However, there are some best practices which have been fairly consistent over the last couple of years. We believe that these best practices will continue to be relevant throughout 2016 and work to improve [...] read more »

Higher Education
IE Edge CSS Coding Tips

by Zedric Myers | April  25, 2016

There are a few things to watch when testing your CSS and HTML pages for IE Edge on Windows 10. Borders and background colors on hover – Watch for border and background colors used together on an element. In some cases on hover the border will disappear. This only seems to be the case when [...] read more »

Web Development
Making PDFs Accessible (Section 508 Compliant)

by John Vine | April  21, 2016

As 508 compliance becomes more and more crucial for higher ed and ecommerce sites, many developers are encountering Priority 1 issues regarding PDFs. Depending on who owns the document it might seem prudent to send the PDFs to a separate department (those content people who write words good) as the task of tagging each img [...] read more »

Web Development
Four Ways that a Google Analytics Session Could Break

by Gus Kroustalis | April  13, 2016

Google Analytics provides great tools for data collection and reporting. One of the critical aspects of analytics for your business, though, is ensuring that you have clean data. An issue that I come across occasionally is a lack of session continuity. This means that a visitor’s session on your website is split into two or more website [...] read more »

Google Analytics
Bacon Back to Beacon

by Mark Dirks | April  04, 2016

We hope you all enjoyed our April Fool’s fun last Friday.  We certainly did.  Members of my digital marketing team had the idea about a year ago, so incredibly funny concepts have been tossed around for a long time.  Got to give lots of credit to Jordan Burleson (Digital Marketing Strategist), Logan Ray (Digital Marketing [...] read more »

Beacon News
Beacon changes name, adds services.

by Mark Dirks | April  01, 2016

GREENSBORO NC.  Since the company’s inception in 1998, Beacon Technologies has always advised its clients to “Listen to your customers,” when developing their websites or conducting online marketing.  Now Beacon is finally practicing what it has preached for all these years.  Mark Dirks, Beacon’s President, announced today that the company will operate under a new [...] read more »

Beacon News
Bacon Poll: What’s the Best Kind of Bacon?

by Keana Lynch | April  01, 2016

With our new branding changes, we really want to get a feel for what our clients and partners think is the BEST kind of bacon out there? There are so many to choose from, but in the end, we had to narrow it down to just a few. Tell us your favorite by participating in [...] read more »

Web Development
Google’s Latest Algorithm Update: Bacon

by Logan Ray | April  01, 2016

The sizzling algorithm update you probably haven’t heard about: Bacon. It’s no secret that Google releases dozens or hundreds of updates to their ranking algorithm every year. Of course, some of these updates have a larger impact on search results than others, you may be familiar with the Panda or Penguin updates, which targeted content [...] read more »

Microsoft Names Kevin Bacon New CEO

by Jordan Burleson | April  01, 2016

In a momentous move by the search giant, Microsoft has named Kevin Bacon as their new chief executive officer (CEO), succeeding Satya Nadella and Steve Ballmer. After increasing pressure from the likes of Google, Yahoo and upstarts AskJeeves, DuckDuckGo and DogPile, Microsoft has made a historic move to land Bacon and push the company to new heights, especially in [...] read more »

Digital Marketing
Beacon Kicks Off 2016 Conference Season with HighEdWeb New England!

by Rick Boccard | March  14, 2016

Beacon is excited to kickoff our 2016 conference season with a return to Mt. Holyoke College for HighEdWeb’s New England regional conference.  The regional conferences always provide a friendly format to learn how folks within the area are improving the web experience for their audiences.  The one day schedule is going to be chock full of [...] read more »

Beacon News
404 Error Pages: Best Practices

by Logan Ray | March  08, 2016

Ya know what grinds my gears?! When I click a link (internal or external) and I get one of these: You know what I do? Leave. And so do 99.9999% of everyone else that hits an error like this. So how do you avoid this? Add a custom 404 page using these best practices: Your [...] read more »

Digital Marketing
Two Reasons for Missing Transactions in Google Analytics

by Ashley Agee | March  03, 2016

How closely have you looked at your transaction data in Google Analytics? Have you seen where sometimes there are missing transactions in GA? Here is an example of what I mean:   Notice, in this example transaction numbers that are missing are: W000051, W000050, W000043. Can you guess why they might be missing? Alright don’t [...] read more »

Google Analytics