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With Beacon’s customer base spanning the U.S into 40+ states, into 30+ universities and now, into the Virgin Islands and the U.K., credit must go to Beacon’s Sales Team. Rick Boccard, Beacon’s Director of Sales, joined the company a couple of years ago after working as a territory sales executive for Bronto Software. He has [...] read more »
Beacon Technologies is excited to announce the launch of NCTA’s responsive site redesign at http://nctechnology.org! The site was already in Cascade, but Beacon’s team helped to redesign the existing site with slight graphic changes and adopt a fluid grid layout. Our development team helped implement a new “rounded” look and highlight key areas of the [...] read more »
If the 2013 version of March Madness has taught us anything, it’s that the best ‘team’ usually wins. It’s not necessarily the best individual players that get the glory, but the five most talented guys that work together that get to cut down the nets. As an Account Manager at Beacon, I’m lucky enough to [...] read more »
“I do not want to increase the qualified traffic to my company’s website,” said NO ONE EVER! Depending on the goals you set for your company to either 1) increase traffic for brand awareness, or 2) increase qualified, relevant traffic to increase conversions, Google Analytics should be your Jedi Master, helping you meet your goals [...] read more »
According to the AP, in 2012 the average American had an attention span of 8 seconds. That’s one second less than the attention span of your average goldfish according the same research (and the Goldfish weren’t on Ritalin). So unless our target demographic has gills, we have only 8 seconds to get our message across [...] read more »
Even as a child, I loved measuring things: shoe sizes, my height, the volume of non-regular polyhedroid solids—you name it! That’s why I get so stoked about Web Analytics…or maybe it’s the third cup of Joe I’m currently downing. Either way, they’re critical to your business success, analytics I mean. You need to have some [...] read more »