smarter marketing is achieved when creative ideas and powerful web technology collide to produce the most engaging customer experience
Case Study: Atypical Tracking Solutions Provide Detailed, Advanced Conversion Metrics

Case Study: Atypical Tracking Solutions Provide Detailed, Advanced Conversion Metrics


by Logan Ray | July  30, 2015


Custom Tracking Options that Provide Data Beyond the Out-of-the-Box Offerings of GA and Other Data Collection Suites. Challenge:  Our client needed more data on assisted conversions created by pay-per-click and other advertising campaigns. They needed to know how many conversions were influenced by these campaigns, not just based on the final visit, which is where Google Analytics attributes the [...] read more »

Case Studies
Center an Absolute Positioned Div

Center an Absolute Positioned Div


by Zedric Myers | July  30, 2015


Need to center an absolute div on a page? This is a simple CSS snippet will auto center an absolute positioned div. There are a few ways, but this bar far is the more simple approach. .contentBlock { width: {define width} position: absolute; left: 0; right: 0; margin-left: auto; margin-right: auto; }

Freebies
Flexbox, a Beginners Guide

Flexbox, a Beginners Guide


by Morris Jeffreys | July  28, 2015


If you are looking for a more efficient way to layout, align and distribute space of items within a container that is dynamic or size unknown, then Flexbox may be an option. Flexbox gives the container the ability to alter its items width/height to best fill the available space.  This is perfect for tablet and [...] read more »

Web Development
Different ways to display results using the Nextopia Search API

Different ways to display results using the Nextopia Search API


by Mike Wood | July  20, 2015


Here at Beacon we use Nextopia to provide search results on several of the sites that we support. They do a great job of supplying an easy to use search solution for your site. There are several different ways to get the Nextopia search results content on your pages. You can make the search calls [...] read more »

Web Development
Basic Google Analytics Setup Checklist: A PDF Document

Basic Google Analytics Setup Checklist: A PDF Document


by Andrea Cole | July  16, 2015


Google Analytics is a powerful tool for tracking your digital marketing performance. So powerful and versatile, in fact, that knowing the main important things to focus on during a basic setup can be challenging. And doing a search for “basic GA setup” yields pages of basic setup “checklists” that are more guides than lists. Well, [...] read more »

Google Analytics
Case Study: Medical School Uses Google’s Async Code to Provide Accurate and Flexible Tracking

Case Study: Medical School Uses Google’s Async Code to Provide Accurate and Flexible Tracking


by Logan Ray | July  14, 2015


Updating Website to Asynchronous Tracking Code from Traditional Tracking Code Follows Best Practices, Improves Site Performance, and Allows for Greater Flexibility in Code Installation. Challenge: Client was re-launching website in a new format which offered an opportunity to update the site’s existing traditional Google Analytics snippet to the asynchronous tracking snippet. In addition to staying on the cutting [...] read more »

Case Studies
SFTP File Retrieval With .Net

SFTP File Retrieval With .Net


by James Kite | July  08, 2015


I am often tasked with developing .Net applications to interact with FTP servers for uploading and downloading files.  However, I was recently given a project involving file manipulation using SFTP (Secure File Transfer Protocol) and I was at a bit of a loss.  While there are endless online examples of using FTP with .Net, examples [...] read more »

eCommerce / ASPDNSF
Case Study: Technology Firm Uses Phone Tracking to Determine Website ROI

Case Study: Technology Firm Uses Phone Tracking to Determine Website ROI


by Logan Ray | July  02, 2015


Dynamic Phone Tracking Effectively Correlates Inbound Calls to Website Behavior and Marketing Source. Challenge: Our client wanted to better understand the impact the website was having with respect to inbound calls to its Call Center. The majority of the conversions actually occurred at the Call Center versus online. A better understanding of the source and geographic location of [...] read more »

Case Studies
Higher Ed Sites: Understanding Your Most Common Target Audiences, Part I: The Millennial

Higher Ed Sites: Understanding Your Most Common Target Audiences, Part I: The Millennial


by Christy Joyce | June  30, 2015


All websites have at least one challenge in common:  They all have a target audience, and the success – or demise – of their site rests heavily on how well their site ‘speaks’ to that particular demographic. But wait – let’s back up to the beginning! First, let’s understand what a target audience really is:  To put [...] read more »

Creative Design
What the End of Life for Windows Server 2003 means for the Small Business

What the End of Life for Windows Server 2003 means for the Small Business


by Ryan Bowles | June  25, 2015


Windows Server 2003 and its subsequent versions was a great buy back in its day, especially for the Small Business.  It gave small businesses access to IT functionality typically reserved for their larger medium to enterprise counterparts.  Many business took it a step further and invested in the “All-in-one” Small Business Server and took advantage [...] read more »

Beacon ITS
Mobile Ad Go-Getters

Mobile Ad Go-Getters


by Jeff Pickle | June  22, 2015


Mobile is taking over and you need to reach those audiences that are on-the-go. How do you connect your mobile online ads to these mobile audiences? First, you need to understand mobile behavior. Screenshot below is taken from this blog: Non-ecommerce mobile sites have a higher average session duration and number of pages/session than desktop. [...] read more »

Mobile / Responsive Design
Case Study: Custom Contact Forms Convert for National Medical Recruitment Firm

Case Study: Custom Contact Forms Convert for National Medical Recruitment Firm


by Logan Ray | June  19, 2015


By improving the design of a website’s soft conversion point, Beacon confirmed that first impressions matter. Challenge: A top specialist employment agency required a way to boost its pool of applicants as well as institutions looking to fill open positions. Each job opening posted on the client’s website included a contact link at the bottom of the [...] read more »

Case Studies
jQuery Mix It Up! Great for Galleries and Listings

jQuery Mix It Up! Great for Galleries and Listings


by Zedric Myers | June  17, 2015


This jQuery plugin is great for portfolios and sorting sections. It has a lot of great effects, such as randomizing, load options, animation effects and more. It’s definitely worth a look and maybe assist you in a project. Check it out here: https://mixitup.kunkalabs.com

Freebies
Google Analytics Partner Summit – San Francisco

Google Analytics Partner Summit – San Francisco


by Mark Dirks | June  10, 2015


For the 9th straight year, Beacon was invited to attend the Google Analytics Summit, which is being held in San Francisco this year.  This week, Mark Dirks and Andrea Cole are joining about 800 other GA Certified Consultants from all over the world to learn about new, upcoming features and talk directly with Google Analytics [...] read more »

Beacon News
Case Study: International Medical Supply Company Dramatically Improves Organic Visibility

Case Study: International Medical Supply Company Dramatically Improves Organic Visibility


by Logan Ray | June  04, 2015


In the Wake of a Google Panda Update, Beacon Guides an Ecommerce Websites to Increased Rankings and Visibility Challenge: Client was facing duplicate content issues in the wake of a Google Panda update because their ecommerce website had many similar products with almost identical content. In this case, it was the near duplicate content that was [...] read more »

Case Studies
GAFUSION at IRCE 2015

GAFUSION at IRCE 2015


by Mark Dirks | June  03, 2015


The Beacon Team arrived in Chicago for IRCE on Tuesday, got the GAFUSION booth all setup and ready for the 4pm opening of the exhibit hall.  IRCE is expecting 600+ exhibitors and over 10,000 attendees!  We are looking forward to meeting with retailers from across the country today about how GAFUSION takes Google Analytics to the [...] read more »

GAFUSION
Learn about GAFUSION at IRCE Chicago next week!

Learn about GAFUSION at IRCE Chicago next week!


by Mark Dirks | May  29, 2015


If you are a multi-channel retailer that is struggling to determine how your online marketing affects in-store sales, stop by our booth (#1815) at IRCE to learn how GAFUSION helps solve this problem by supercharging Google Analytics. It amazes me how retailers excessively analyze their online conversions, while in-store transactions carry far less scrutiny.  Why?  Because online data is captured [...] read more »

Beacon News
How to Integrate ASPDotNetStorefront with back end systems.

How to Integrate ASPDotNetStorefront with back end systems.


by John Wallwork | May  25, 2015


The Business case for Integration One of the most frequent inquiries we get from customers is what can be done to reduce our cost in managing our website?   The business will have back end systems (QuickBooks, MAS90, Fishbowl, etc.) that they use for their  operations that require data (orders, shipping, products) to be synchronized with the website.  Typically [...] read more »

Web Development
Configuring a SonicWALL TZ-105 Network Security Appliance – Part 1

Configuring a SonicWALL TZ-105 Network Security Appliance – Part 1


by Mike Ratcliffe | May  21, 2015


In today’s post I am going to walk you through configuring a SonicWALL TZ-105 Network Security Appliance. In part one I will be covering basic connectivity, configuring the LAN and WAN interfaces, setting port assignments, the DHCP Server, Access Rules, Service Objects, Log Automation, exporting your configuration, and upgrading the firmware. Future posts will include [...] read more »

Beacon ITS
All Packed Up for IRCE 2015!

All Packed Up for IRCE 2015!


by Mark Dirks | May  20, 2015


We put a lot of work into our GAFUSION booth for the Internet Retailer Conference & Exhibition (IRCE 2015).  We’ll be unpacking this pallet and setting up on June 2nd in Chicago.  Stop by our booth (#1815) to say Hello and learn more about GAFUSION (www.ga-fusion.com).  Also grab a jar of fresh honey produced from [...] read more »

GAFUSION
Case Study: By Increasing Email Captures, Retailer Increases Potential Lead Generation

Case Study: By Increasing Email Captures, Retailer Increases Potential Lead Generation


by Logan Ray | May  19, 2015


Beacon optimizes the website’s soft conversion rate by developing a custom light box to house their Sweepstakes Challenge: Our client, an international furniture retailer, offered a chance to win their Sweepstakes in exchange for an email address by their site visitors. In order to increase these soft conversions without distracting their visitors, they needed a non-obtrusive [...] read more »

Case Studies
Blending Marketing and Technology

Blending Marketing and Technology


by Logan Ray | May  13, 2015


Von R. Glitschka once said “Marketing without design is lifeless, and design without marketing is mute.” In today’s world, where everything is a click away, I think this can be paraphrased to “Marketing without technology is obsolete and technology without marketing is inert.” What exactly do I mean by that? Let’s start with the first part, [...] read more »

Web Marketing
Case Study: Customizing Attorney Information within a CMS to Maximize Time Efficiency

Case Study: Customizing Attorney Information within a CMS to Maximize Time Efficiency


by Logan Ray | May  08, 2015


Providing All-In-One Customizable Content Management Systems to Display Specific Information Across Multiple Pages Challenge: Our client, a law firm with a large staff of attorneys, needed a way to update attorney profile information in an efficient manner across multiple layers of their website. This is significant since prospective clients often reference attorney information before deciding [...] read more »

Case Studies
Cinco De Mayo at Beacon Technologies

Cinco De Mayo at Beacon Technologies


by Beacon Events | May  07, 2015


Beacon Technologies had a festive time at this year’s Cinco De Mayo celebration. We took some time away from our computers and desks to spend some time sharing some great Mexican food, cold beverages, outdoor games and even crushing a piñata on a beautiful May day. The Beacon Team participated in some cornhole, washer toss, ladder [...] read more »

Beacon Events
Simple Little Tricks for Web Transition Touch Events on Mobile Devices

Simple Little Tricks for Web Transition Touch Events on Mobile Devices


by Zedric Myers | May  07, 2015


If you want to have a web transition hover event to show on your website for mobile devices, you just need to attach this attribute: “onclick=”void(0);” There are multiple ways to do it, but this is a simple way. If you didn’t want to edit single HTML links for the touch events you can use [...] read more »

Web Development
Critical Success Factors of Projects

Critical Success Factors of Projects


by Jon Wright | May  05, 2015


A recent Gartner survey finds that somewhere between 20% and 28% of all IT Projects fail. This survey goes on to document the main reasons for failure, the top three of which are: “Functionality Issues”, “Substantially late”, and “High cost variance” (Gartner, June 2012). However, these are only the symptoms of deeper problems that stay [...] read more »

IT Services
New WordPress Website Launch: Matthews Specialty Vehicles

New WordPress Website Launch: Matthews Specialty Vehicles


by Deb Paylor | May  01, 2015


Beacon is pleased to announce the recent launch of a new WordPress site for Matthews Specialty Vehicles. The new site features new imagery and a responsive design that works well on tablet and mobile devices. Here is the old site: And here is the new site: Visit the live site here. If you are looking [...] read more »

Beacon News
Case Study: Global Test Prep Company Generates Major Profits Through PPC

Case Study: Global Test Prep Company Generates Major Profits Through PPC


by Logan Ray | April  30, 2015


Correct Utilization of Google and MSN Search, Content, and Image Ads Help Increase Exposure While Providing Huge Financial Gains. Challenge: This client only has a few true competitors, but its online competitive market space is packed with competitors on both a national and geo-targeted basis. The client’s PPC budget is not enough to achieve full visibility for [...] read more »

Case Studies
New Website Launch: Used Bus World

New Website Launch: Used Bus World


by Deb Paylor | April  29, 2015


Beacon is pleased to announce the recent launch of a new WordPress site for Used Bus World. The new site features new imagery and a responsive design that works well on tablet and mobile devices. Here is the old site: And here is the new site:   Visit the live site here. If you are [...] read more »

Beacon News
5 Must Ask Questions For Prospective Hosting Providers

5 Must Ask Questions For Prospective Hosting Providers


by Caleb Pruitt | April  27, 2015


What Technologies Does The Host Offer/Support? What Types of SLA’s (Service Level Agreements) Are Offered? Are Web Developers Available To Assist In Case Of Emergency? Does The Host Offer Dedicated, Shared, or Hybrid Hosting Environments? Does The Host Offer A Content Management Solution? 1. This is the number 1 question for a good reason.  If [...] read more »

Beacon ITS
Google AdWords Upgraded URLs: A Quick Guide

Google AdWords Upgraded URLs: A Quick Guide


by Liz Pagano | April  23, 2015


In February, Google announced a major change to how landing page URLs will be managed in AdWords. If you manually tag your URLs, listen up! Old Way:             Landing Page URL + Tracking Parameters = Destination URL. Since your tracking code and landing page URL are combined, any change in tracking code sends your ad [...] read more »

Google Analytics
Can Humor Boost Online Sales?

Can Humor Boost Online Sales?


by Richard Rossi | April  15, 2015


We know that humor gets people’s attention. It can be the optimal user experience. Just look at how audience demographics change for the biggest annual football games and ask people why they watch. According to a recent survey, over 75% of Super Bowl viewers were more interested in the commercials than the game. Of those [...] read more »

Social Media Marketing
Case Study: Conversion Rate Increases Through the Use of Google Audience Remarketing

Case Study: Conversion Rate Increases Through the Use of Google Audience Remarketing


by Logan Ray | April  14, 2015


Increases New User Conversion Rates by Directly Targeting and Advertising Post Website Departure. Challenge:  The client wanted to increase orders from the new registrants coming to the website. Statistically, visitors would come to the site and register but would often not place an order within thirty days. Customers who registered and did not place an order within [...] read more »

Case Studies
Top 3 Signs You Need An IT Provider

Top 3 Signs You Need An IT Provider


by jcombs | April  07, 2015


In today’s growing IT economical tech world what are some considerations that may cause you to entertain the idea of having a dedicated IT provider? Even though there are a myriad of reasons to consider a dedicated IT provider, I am going to address three of the primary reasons we normally hear from clients. 1. Infrastructure [...] read more »

Beacon ITS
Case Study: Traditional Furniture Company Builds Momentum through Social Media

Case Study: Traditional Furniture Company Builds Momentum through Social Media


by Logan Ray | April  03, 2015


Twitter Link Building Campaign and Facebook Giveaway Engages Fans, Builds Positive Brand Image, and Increases Site Links. Challenge:  Along with companies investing in more traditional web marketing activities like SEO, PPC and conversion optimization, Social Media has become a major component to marketing strategy as a whole. Beacon Technologies began social media efforts for an [...] read more »

Case Studies
What is UX and Why Does it Matter for Your Customers?

What is UX and Why Does it Matter for Your Customers?


by jcalogero | April  01, 2015


User experience (or UX) can be a little difficult to define because it describes not only a professional practice but also the results of that practice. The concepts behind user experience have been around for a very long time but the term itself has only been around since the 90s. In the mid 20th century [...] read more »

Tech Gadgets
Why You Should Use List Segmentation in Email Marketing

Why You Should Use List Segmentation in Email Marketing


by Logan Ray | April  01, 2015


Email marketing is undoubtedly one of the best ways to get in front of your customers/prospects, and is frequently recognized as the channel with the best ROI. According to research, 91% of consumers use email at least once a day, and 48% (which is probably higher now) of emails are opened on a mobile device – which [...] read more »

Email Marketing
AspDotNetStorefront 9.5 – Exploring the new release

AspDotNetStorefront 9.5 – Exploring the new release


by Annette Fowler | March  26, 2015


I recently had the opportunity to set up a brand new eCommerce store with AspDotNetStorefront Version 9.5 (released in January 2015) and have the following review. Please note that some of these features may have been available in versions before 9.5, but they were new to me. Stuff that I like (love?) Admin site user interface- Just WOW! [...] read more »

Beacon Alerts
3 Ways Personas Help Build a Better User Experience

3 Ways Personas Help Build a Better User Experience


by Logan Ray | March  20, 2015


Redesigning a website isn’t easy, cheap, or fast- so don’t rush into it and build out your new site without fully understanding your primary user base. Google Analytics and heat maps can give you a lot of information about how people are currently (and historically) engaging with your website, but these tools don’t reveal too much about [...] read more »

Branding
2014 WebAward for Outstanding Achievement in Web Development

2014 WebAward for Outstanding Achievement in Web Development


by Rick Boccard | March  18, 2015


The new Jacksonville State University website launched almost a year ago, but the accolades continue to roll in.  Beacon and the awesome team at JSU partnered up last spring on the redesign and development of a new responsive design of the primary .EDU and news websites.  These sites turned out great.  The design team worked [...] read more »

Beacon Newsletter
Building a paginated listing with only HTML and CSS for Responsive Design

Building a paginated listing with only HTML and CSS for Responsive Design


by John Vine | March  10, 2015


Most paginated listings on the web are managed either with server side logic, javascript, or a combination of both. With the first option, the user’s browser wait on network traffic back to the server and back down again. Even if the data is as succinct as possible, a bad connection or crowded wi-fi can make [...] read more »

Creative Design
What Color is the Dress? The Power of Perception

What Color is the Dress? The Power of Perception


by jcombs | February  27, 2015


  If you’ve been on any sort of social media in the last 18 hours, it’s simply exploded going viral with everyone being split over the colors and their perception on this picture of a dress. A friend of mine sent it to me last night in a text and I showed my wife thinking it [...] read more »

Not Really Computer Related
How To Create A Custom Google Map With MyMaps

How To Create A Custom Google Map With MyMaps


by Jordan Burleson | February  23, 2015


Often Forgotten, Google MyMaps Makes It Easy To Create & Share Maps Online We all know the power behind Google Maps. We know that it is crucial in helping new businesses get found, getting everyday directions to home or work and places in-between. Google Maps can even be leveraged to find your way around a [...] read more »

Computer Related
Mobile Usability Fix for WordPress Sites

Mobile Usability Fix for WordPress Sites


by Ashley Agee | February  12, 2015


Have you gotten the dreaded message in Webmaster Tools that you need to fix the mobile usability issues affecting your site? You have blah blah pages with errors. You know, this one..   Yea, me too. Since we all know Google cares if our sites are mobile friendly (i.e look good and easy to use on [...] read more »

#AskBT
Cascade Server Help and Training Resources

Cascade Server Help and Training Resources


by Annette Fowler | February  10, 2015


Those that have worked with Beacon Technologies on Cascade Server projects know that our experienced staff is available for “as needed” content management help through our Preferred Client Services department as well as for customized training sessions and user manuals specific to the site designed for your organization. However, did you know that Hannon Hill, [...] read more »

#AskBT