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How To Use Annotations in Google Analytics

How To Use Annotations in Google Analytics


by Liz Pagano | August  23, 2016


Picture this: you’re checking out your website data in Google Analytics, and decide to look at your monthly traffic year-over-year. You see a huge spike in traffic on a single day last year, but you aren’t quite sure what caused it. Were you running a special that day? Perhaps a new TV commercial aired? Or [...] read more »

Google Analytics
Benefits of Upgrading to Universal Analytics

Benefits of Upgrading to Universal Analytics


by Gus Kroustalis | August  19, 2016


Yes, Google Analytics announced their Universal version way back in 2012. It made sense to hold off on upgrading back then so that many eventual bugs could be worked through. I occasionally come across websites that have yet to upgrade. If your website is still using the Async version, it is time to upgrade to [...] read more »

Google Analytics
How To Convert Standard Text Ads To Expanded Text Ads In Google Adwords

How To Convert Standard Text Ads To Expanded Text Ads In Google Adwords


by Jordan Burleson | August  16, 2016


Expanded Text Ads Are Available Now The way users search for products, brands and services online have changed. Businesses can no longer avoid or ignore the shift to searching on mobile devices. Because of this Google and Google AdWords have rolled out both responsive ads and expanded text ads across their advertising platform. Earlier in [...] read more »

Pay-Per-Click
eCommerce Analysis: Using Google Analytics to Identify Your Whales and Minnows

eCommerce Analysis: Using Google Analytics to Identify Your Whales and Minnows


by Logan Ray | August  12, 2016


If you manage an eCommerce site, you probably spend a lot of time in Google Analytics. There’s a ton of great metrics and reports to check out, like mutli-channel attribution, average order values by channel, eComm conversion rates, and so on. You’ve probably even segmented data by demographic, device type, or geography. All of this [...] read more »

Google Analytics
Multiple Department Higher Ed Analytics Setup

Multiple Department Higher Ed Analytics Setup


by Gus Kroustalis | August  05, 2016


Are you a Higher Education institution who is concerned about: What visitors are doing/looking for on your site? Looking at analytics by a department and/or field of study? Having multiple stakeholders view Analytics for one or more departments ONLY? How to better organize your Google Analytics account? If you answered yes to one or all [...] read more »

Higher Education
Here’s How to Use Google Analytics to Improve Your Search Results Appearance

Here’s How to Use Google Analytics to Improve Your Search Results Appearance


by Logan Ray | July  25, 2016


It’s not everyday that the SEO world catches a break from Google, but they’ve recently connected two of their greatest resources for us. You may have noticed a new tool in the  Acquisition section of your Google Analytics reporting – the Search Console Beta. This report closes the gap between Search Console and Google Analytics, [...] read more »

Search Engine Optimization
Higher Ed SEO Tips to Power Up Online Visibility

Higher Ed SEO Tips to Power Up Online Visibility


by Jordan Lowry | June  17, 2016


Higher education institutions are beginning to realize the true value of SEO. Unfortunately, the SEO landscape is volatile and ever changing. However, there are some best practices which have been fairly consistent over the last couple of years. We believe that these best practices will continue to be relevant throughout 2016 and work to improve [...] read more »

Higher Education
IE Edge CSS Coding Tips

IE Edge CSS Coding Tips


by Zedric Myers | April  25, 2016


There are a few things to watch when testing your CSS and HTML pages for IE Edge on Windows 10. Borders and background colors on hover – Watch for border and background colors used together on an element. In some cases on hover the border will disappear. This only seems to be the case when [...] read more »

Freebies
Making PDFs Accessible (Section 508 Compliant)

Making PDFs Accessible (Section 508 Compliant)


by John Vine | April  21, 2016


As 508 compliance becomes more and more crucial for higher ed and ecommerce sites, many developers are encountering Priority 1 issues regarding PDFs. Depending on who owns the document it might seem prudent to send the PDFs to a separate department (those content people who write words good) as the task of tagging each img [...] read more »

Web Development
Four Ways that a Google Analytics Session Could Break

Four Ways that a Google Analytics Session Could Break


by Gus Kroustalis | April  13, 2016


Google Analytics provides great tools for data collection and reporting. One of the critical aspects of analytics for your business, though, is ensuring that you have clean data. An issue that I come across occasionally is a lack of session continuity. This means that a visitor’s session on your website is split into two or more website [...] read more »

Google Analytics
Bacon Back to Beacon

Bacon Back to Beacon


by Mark Dirks | April  04, 2016


We hope you all enjoyed our April Fool’s fun last Friday.  We certainly did.  Members of my digital marketing team had the idea about a year ago, so incredibly funny concepts have been tossed around for a long time.  Got to give lots of credit to Jordan Burleson (Digital Marketing Strategist), Logan Ray (Digital Marketing [...] read more »

Beacon News
Beacon changes name, adds services.

Beacon changes name, adds services.


by Mark Dirks | April  01, 2016


GREENSBORO NC.  Since the company’s inception in 1998, Beacon Technologies has always advised its clients to “Listen to your customers,” when developing their websites or conducting online marketing.  Now Beacon is finally practicing what it has preached for all these years.  Mark Dirks, Beacon’s President, announced today that the company will operate under a new [...] read more »

Beacon News
Bacon Poll: What’s the Best Kind of Bacon?

Bacon Poll: What’s the Best Kind of Bacon?


by Keana Lynch | April  01, 2016


With our new branding changes, we really want to get a feel for what our clients and partners think is the BEST kind of bacon out there? There are so many to choose from, but in the end, we had to narrow it down to just a few. Tell us your favorite by participating in [...] read more »

Web Development
Google’s Latest Algorithm Update: Bacon

Google’s Latest Algorithm Update: Bacon


by Logan Ray | April  01, 2016


The sizzling algorithm update you probably haven’t heard about: Bacon. It’s no secret that Google releases dozens or hundreds of updates to their ranking algorithm every year. Of course, some of these updates have a larger impact on search results than others, you may be familiar with the Panda or Penguin updates, which targeted content [...] read more »

Search Engine Optimization
Microsoft Names Kevin Bacon New CEO

Microsoft Names Kevin Bacon New CEO


by Jordan Burleson | April  01, 2016


In a momentous move by the search giant, Microsoft has named Kevin Bacon as their new chief executive officer (CEO), succeeding Satya Nadella and Steve Ballmer. After increasing pressure from the likes of Google, Yahoo and upstarts AskJeeves, DuckDuckGo and DogPile, Microsoft has made a historic move to land Bacon and push the company to new heights, especially in [...] read more »

Web Marketing
Beacon Kicks Off 2016 Conference Season with HighEdWeb New England!

Beacon Kicks Off 2016 Conference Season with HighEdWeb New England!


by Rick Boccard | March  14, 2016


Beacon is excited to kickoff our 2016 conference season with a return to Mt. Holyoke College for HighEdWeb’s New England regional conference.  The regional conferences always provide a friendly format to learn how folks within the area are improving the web experience for their audiences.  The one day schedule is going to be chock full of [...] read more »

Beacon Events
SonicWALL Hidden Features and Configuration Options

SonicWALL Hidden Features and Configuration Options


by Mike Ratcliffe | March  10, 2016


Earlier I stumbled across a hidden set of features and settings in a TZ215 by going to /diag.html and figured Id share this with everyone in case you were unaware of it as I was.  It appears to be available in all of the TZ series devices, the SOHO, and likely others.  On the main [...] read more »

Beacon ITS
404 Error Pages: Best Practices

404 Error Pages: Best Practices


by Logan Ray | March  08, 2016


Ya know what grinds my gears?! When I click a link (internal or external) and I get one of these: You know what I do? Leave. And so do 99.9999% of everyone else that hits an error like this. So how do you avoid this? Add a custom 404 page using these best practices: Your [...] read more »

Web Marketing
Two Reasons for Missing Transactions in Google Analytics

Two Reasons for Missing Transactions in Google Analytics


by Ashley Agee | March  03, 2016


How closely have you looked at your transaction data in Google Analytics? Have you seen where sometimes there are missing transactions in GA? Here is an example of what I mean:   Notice, in this example transaction numbers that are missing are: W000051, W000050, W000043. Can you guess why they might be missing? Alright don’t [...] read more »

Google Analytics
Google’s New SERP Layout: How It Affects You

Google’s New SERP Layout: How It Affects You


by Jordan Burleson | March  01, 2016


What Happened With The SERPS? Starting February 18th, Google issued a worldwide roll-out of a ad placement format: 4 paid ads will now display on top of desktop SERPs (search engine results pages), instead of the usual 3. In addition, they are also removing paid ads on the right-hand side of SERPs with the bottom of the [...] read more »

Beacon Alerts
Veeam Backup and Replication: Configuring custom synthetic full backups schedule instead of just default Monday-Sunday

Veeam Backup and Replication: Configuring custom synthetic full backups schedule instead of just default Monday-Sunday


by Mike Ratcliffe | February  29, 2016


When backing up large VMs and keeping a high number of restore points with Forever Incremental it is important to have the occasional full backup to minimize the time it takes to restore data. For the sake of speed, Synthetic full backups are the obvious choice. Unfortunately the Veeam Backup and Replication UI only allows [...] read more »

System Administration
Build A Mega Menu Like Amazon

Build A Mega Menu Like Amazon


by Zedric Myers | February  17, 2016


This is a great code set if you want to create a mega menu with a hover method. This AIM script adds in code that senses if you enter another top navigation link without meaning to do so and keeping the mega menu you’re on without losing it. It requires Javascript, but well worth it [...] read more »

Web Development
How to Identify Stolen Content and Take Action!

How to Identify Stolen Content and Take Action!


by Jordan Lowry | February  09, 2016


Imagine that you and your staff have spent countless hours creating engaging content for your website, only to discover that much of it has been stolen and repurposed by others – without your consent. The appearance of duplicate content could adversely affect your website search rankings, making it more difficult for prospective students, alumni and [...] read more »

Search Engine Optimization
3 reasons to give Microsoft’s newest browser more than just a second look…

3 reasons to give Microsoft’s newest browser more than just a second look…


by Jason Canter | February  03, 2016


If you’re one of the many people that’s already made the switch to Windows 10, you’ve probably already gotten over your initial curiosity of Microsoft’s newest operating system. You might have even double clicked on the iconic blue E, surfed the web for a bit and then went back to your browser of choice. But [...] read more »

Web Development
How to find Bot traffic and segment it out in Google Analytics

How to find Bot traffic and segment it out in Google Analytics


by Ashley Agee | February  01, 2016


Recently, I had a client come to me with this question (and mind you, we don’t manage Google Analytics for them. They were consulting with us on this problem): “My traffic for Q1 has grown 86% YOY but they are not buying on my site. Is there something wrong?”  My first thought: 86% – Whoa! – [...] read more »

Google Analytics
Beacon employee (and her dog) light up web

Beacon employee (and her dog) light up web


by Mark Dirks | January  28, 2016


Gotta share this amazing story. In our “work life”, we know our colleagues mostly by their talents in the office from 9-5.  But, on the 5-9 flipside, there’s a world of other talents, interests and activities.  I love it when people step up to a challenge, or opportunity, and take action.  I call it “walking [...] read more »

Beacon Team
Hand Over Your Browser. You’ve been Scroll-Jacked!

Hand Over Your Browser. You’ve been Scroll-Jacked!


by AJ Pope | January  25, 2016


New websites are all about upgrading your look and having the smoothest, most intuitive experience possible for your users. Would you ever think to yourself, “What can I possibly do to massacre my User Experience and make my site frustrating to navigate?” No? Surprisingly, many sites are still doing that in a design trend that [...] read more »

Web Development
How to Set up a Custom Report for eComm Conversion Rate per User

How to Set up a Custom Report for eComm Conversion Rate per User


by Ashley Agee | January  20, 2016


I love analytics and all the information that can be extracted from the data. I happen to work with quite a few ecommerce clients and we are always looking for ways to improve online revenue. Each month we comb through the data and most of the time are always concentrating on revenue and eCommerce conversion [...] read more »

Google Analytics
RankBrain in 2016

RankBrain in 2016


by Jeff Pickle | January  18, 2016


Google has used word frequency, word distance, and world knowledge based on co-occurrences to connect the many relations between words to serve up answers to search queries. But now, due to the recent breakthroughs in language translation and image recognition, Google has turned to powerful neural networks that have the ability to connect the best [...] read more »

Search Engine Optimization
New & Notable in Digital Marketing: December 2015

New & Notable in Digital Marketing: December 2015


by Andrea Cole | January  14, 2016


With the holidays past and a fresh, new year upon us let’s reflect on the happenings in digital marketing that were important but may have squeaked by us amidst the hustle and bustle of the holiday season. Here’s your monthly dose of what was new and notable in digital marketing this past December. SEO Google [...] read more »

Web Marketing
What’s New in Web Design for 2016?

What’s New in Web Design for 2016?


by Alan Horwatt | January  12, 2016


As we plunge into 2016, many designers and developers are excited to see what innovative ideas will arise. It is up to us to deliver fresh and atypical ideas which provide a foundation for the progressive nature of our industry. Many are looking ahead and predicting different trends we may see in 2016. Some of [...] read more »

Web Development
2015 Flew By and Beacon was Having Fun!

2015 Flew By and Beacon was Having Fun!


by Mark Dirks | January  12, 2016


Was 2015 shorter than normal?  Time flies and yes, we were having fun! What a year!  We traveled around the U.S. to many new client locations, trade shows, speaking engagements and conferences.  We worked hard to meet deadlines and budgets.  We were there for our customers when they needed us.  We delivered results and quality [...] read more »

Beacon News
Google Analytics for Higher Ed – Audience Segmentation

Google Analytics for Higher Ed – Audience Segmentation


by Gus Kroustalis | January  05, 2016


Higher education websites face a difficult challenge that websites in many other industries do not have to endure: Catering to a handful of audiences with one website. The typical list of audiences that frequent a university or college website includes: Prospective Students: The most critical audience for higher education websites, especially considering the impact of [...] read more »

Higher Education
Top 15 Beacon Blog Posts of 2015

Top 15 Beacon Blog Posts of 2015


by Beacon News | December  31, 2015


It’s the last day of 2015!  What a year… and what a great collection of informative blog posts from the Beacon staff!  In case you missed them, here are all the top-rated posts from 2015.  Congrats to our Top 15 authors! Happy New Year and Happy Reading from Beacon! The Top 15 Blog Posts Of 2015 [...] read more »

Beacon News
Have a Holly, Jolly Website!

Have a Holly, Jolly Website!


by Mark Dirks | December  17, 2015


Check out this year’s jingle and Happy Holidays from the entire Beacon Team!  I hope you enjoy the season with family and friends.    

Beacon News
New & Notable in Digital Marketing: November 2015

New & Notable in Digital Marketing: November 2015


by Andrea Cole | December  10, 2015


Happy Holidays! November 2015 was chock full of interesting and important updates in the land of SEO and PPC. Here’s your monthly dose of what was new and notable in digital marketing this past November 2015. SEO Next Google algorithm update for links (Penguin v 4.0) should happen by the end of the year. This algo [...] read more »

Web Marketing
Input Field Placeholder HTML5 Attribute

Input Field Placeholder HTML5 Attribute


by Zedric Myers | December  09, 2015


Input Field Placeholder HTML5 Attribute There are a few ways to create a placeholder for an input field or setup a hint method. One method is to use javascript for a more controlled experience and fallback for older browsers. However, if the user doesn’t for any reason have javascript activated, they can use the HTML [...] read more »

Web Development
How-To: Robots.txt Disaster Prevention

How-To: Robots.txt Disaster Prevention


by Logan Ray | December  01, 2015


It’s any SEO‘s worst nightmare. The Production robots file got overwritten with the Test version. Now all your pages have been ‘disallowed’ and are dropping out of the index. And to make it worse, you didn’t notice it immediately, because how would you? Wouldn’t it be great if you could prevent robots.txt file disasters? Or  [...] read more »

Search Engine Optimization
It’s Thanksgiving! “Never Delay Gratitude”

It’s Thanksgiving! “Never Delay Gratitude”


by Mark Dirks | November  23, 2015


Several years ago, I had the privilege of taking my son, Ryan, to Wake Forest’s Father-Son basketball camp.  Now that he is older, in college, and no longer a part of my day-to-day life, I become more and more thankful to have had those 2 days with him, “one on one”, so to speak.  The [...] read more »

Beacon News
How to Craft a Social Media Content Strategy

How to Craft a Social Media Content Strategy


by Jordan Lowry | November  19, 2015


  It is true that social media can be beneficial to a business, but it can also cause a migraine at the same time. If not implemented properly it can damage your business’ reputation or become a waste of time. Here are some important steps to keep in mind when developing a social media content [...] read more »

Social Media Marketing
Securing Your Business through Data Destruction

Securing Your Business through Data Destruction


by Cody Earp | November  17, 2015


Your computer is at the end of its illustrious life and it is time to get a newer, more powerful, model.  But what are you going to do with your old one.  Give it to charity?  Sell it to get some final value out of it?  Just dump it in the dumpster out back?  Not [...] read more »

Beacon ITS
Why You Need Bing Paid Search Marketing

Why You Need Bing Paid Search Marketing


by Amy Mason | November  13, 2015


Google may be king of the mountain for paid search marketing; but Bing is building it’s empire to challenge Google. Have you considered advertising on Bing Ads? If you haven’t, you should. According to comScore, Bing’s desktop search market share is over 20%, or one in five searches. In addition to this benchmark, currently Bing’s [...] read more »

Web Marketing
Aggressive Timelines – The Cohesion of Web Design, Web Development, and Testing

Aggressive Timelines – The Cohesion of Web Design, Web Development, and Testing


by Darin Humbard | November  09, 2015


Where do you start on the importance of the synergy between design, development, and testing when faced with an aggressive timeline when their importance has been written about for years? A good place to start is to discuss the real life impacts of testing on E-Commerce and site redesign projects. Beacon recently completed an e-commerce [...] read more »

Web Development
Top Reasons You May Need a Managed Service Partner (MSP)

Top Reasons You May Need a Managed Service Partner (MSP)


by John Scaramuzzo | November  05, 2015


We understand and know that managing technology and users is an everyday task. However, for many business owners, managing the IT infrastructure that keeps their business running can be a very complex and intimidating undertaking. This is when partnering with a Managed Service Provider (MSP) can be extremely beneficial as they can focus on managing [...] read more »

Beacon ITS
Beacon Supports Kids Path

Beacon Supports Kids Path


by Emily Ledbetter | November  01, 2015


Earlier this month, Jordan Burleson and Emily Ledbetter delivered a donation from Beacon to Kids Path, a program of Hospice and Palliative Care of Greensboro.  Beacon raised funds for Kids Path through our hole sponsorship at the 2015 North Carolina Technology Association Golf Tournament. Tournament participants were able to take part in our longest drive [...] read more »

Beacon News