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Beacon Blog

Did Your Mother Dress Your Website?

For many juniors and seniors, one major decision comes to dominate the closing chapters of their high school careers: where to go to college. It's not a secret that your higher ed website can – should, even – play a large role in the decision-making process. Often, it's the first interaction between a prospective [...]

Font Awesome 5 Custom CSS Icon Style Requirement

This is just a quick helpful how to tip for Font Awesome 5 custom CSS icon fonts. When adding your own custom styling to the fonts, be sure to add a font-weight: 900 style. This will allow the icon to properly show on the page. Otherwise, you may get an empty icon placeholder in [...]

By | May 7th, 2019|Categories: Web Development|Tags: , , |Comments Off on Font Awesome 5 Custom CSS Icon Style Requirement

Attracting Prospects: 7 Traffic Metrics for Higher Ed Sites

Editorial Note: Please enjoy this guest blog post from our partners at OmniUpdate.  If you’re a marketing professional in the field of higher education, you already know how important your institution’s website is in terms of attracting prospective students. This audience is an important, if not the most important, segment of your website’s traffic. [...]

By | April 19th, 2019|Categories: Digital Marketing, Higher Education|Tags: , , |Comments Off on Attracting Prospects: 7 Traffic Metrics for Higher Ed Sites

Drive Recruitment with Campus Virtual Tours

Is there a better way to approach campus visits in the information age? Campus tours are an excellent way to showcase your campus to prospective students. In fact, as you're reading this, admissions offices across the country are in the midst of preparations for a very busy campus visit season. From an admissions perspective, [...]

By | April 16th, 2019|Categories: Digital Marketing, Higher Education, Creative Design|Tags: , , |Comments Off on Drive Recruitment with Campus Virtual Tours

Get More Students On Campus with Tailored Homepage Content

Spring is a popular time for campus visits. In April, campuses everywhere swell with high school upperclassmen, parents in tow, taking part in information sessions and embarking on campus tours. It's an exciting time, filled with intrigue and possibilities. A successful spring campus visit season is a result of much hard work, coordination and [...]

By | April 4th, 2019|Categories: Google Analytics, Higher Education, Creative Design|Tags: , , , , |Comments Off on Get More Students On Campus with Tailored Homepage Content
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