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Beacon Blog

Setting Conversion Goals for your College or University Website

More than likely, you’ve installed the required Google Analytics tracking code on your website. You already peruse the monthly totals for visits, session duration and bounce rate. You have an idea what pages are most popular with visitors. However, unless you’ve set up the right conversion goals, you don’t really know which pages lead to [...]

Creating a Focus Group for Your Higher Ed Redesign – Part 2

Below is part two of “How to Create an Effective Focus Group for Your Higher Ed Redesign”. To read part one, visit here. How to Choose a Focus Group Moderator A moderator is much more than a note taker. You’ll need one of those, too. However, your moderator will be responsible for eliciting the most [...]

By | October 4th, 2017|Categories: Higher Education|Tags: , |0 Comments

CSS Accordion IE10 Fix

You can create accordions for your site using CSS and the input button method. The only caveat is that if you need to make the accordion row titles clickable in IE10 you have to add the labels method. With these few simple steps below, you will have clickable accordion row titles that also works [...]

By | September 26th, 2017|Categories: Web Development|Tags: , , , , , |Comments Off on CSS Accordion IE10 Fix

Creating a Focus Group for Your Higher Ed Redesign – Pt1

(This is part one of a two part article) At the time it was created, your website may have met every online objective defined by university administrators. However, things change with time. Shifting technologies, user habits and objectives change the ways in which we appeal to our target audience. A website redesign is needed every [...]

By | September 19th, 2017|Categories: Higher Education|Tags: , |Comments Off on Creating a Focus Group for Your Higher Ed Redesign – Pt1

Improve Your Site Search with These SEO Principles

While just about every e-commerce website I’ve worked with optimizes for Google search, it amazes me how many underestimate the value of effective internal site search. If you’re not dedicating some effort to improving your internal search, you’re losing business. Conversions aren’t the only thing impacted by a properly optimized site search (although it certainly [...]

By | September 13th, 2017|Categories: SEO|Tags: , |Comments Off on Improve Your Site Search with These SEO Principles

PPC Tips and Strategies for Increasing Student Yield

While one may or may not think of a college or university as a business, there is no arguing that those involved in student enrollment mean business. The playing field is more competitive every day. This is evidenced by the fact that more and more schools use PPC (pay per click) advertising as part of [...]

By | September 6th, 2017|Categories: Higher Education, PPC|Tags: , , , |Comments Off on PPC Tips and Strategies for Increasing Student Yield
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