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Beacon Blog

CMS: Proprietary or Not?

What's Best for Higher Ed CMS? If you're considering upgrading your school's website, selecting the wrong CMS can have lasting ramifications. And, with so many options out there, it's easy to find yourself overwhelmed. Google "proprietary vs open source CMS," and you'll receive over 50 hits to your search query. Some even come with [...]

Bringing Your Web Design to Life

HTML: The Foundation of Your Website It's common knowledge that, in today's hyper-digital marketplace, your chances for success are limited without a strong website presence. As an experienced marketer, you know reflexively that a well-designed and expertly developed website is an irreplaceable marketing tool that differentiates your brand from your competitors. What makes a [...]

By | June 7th, 2018|Categories: Higher Education, Web Development|Tags: , , , |Comments Off on Bringing Your Web Design to Life

Functional/Audience Design

Audience is Front & Center in Higher Ed Web Design What makes a higher education website effective? The answer can certainly be complicated. Universities, colleges and community colleges are large organizations, with numerous goals, many decision-makers and a diverse set of users. Prioritizing among a multitude of sometimes competing needs can be tough. How [...]

By | May 22nd, 2018|Categories: Higher Education, Web Development|Tags: , , , |Comments Off on Functional/Audience Design

Accessible Menus or Closed Items Using the Input Checkbox Method

When using the checkbox method to open and close an element, you don’t want to hide the input box. Doing that will make it non-accessible. Instead use this method for visual reference, but still allowing a keyboard to access the input checkbox. Input Checkbox CSS: input#IDname { position: absolute; display: inline; height: 0; width: [...]

By | May 21st, 2018|Categories: Web Development|Tags: , , |Comments Off on Accessible Menus or Closed Items Using the Input Checkbox Method

Visual/Marketing Design

Essential Elements of Website Redesign More than four billion people use the internet regularly, according to the latest statistical estimates. That translates to more than half of the world's population. A lot of eyes on screens, for sure. Which is why it's smart to invest in your digital storefront - your website. But, it [...]

By | May 3rd, 2018|Categories: Higher Education, Web Development|Tags: , |Comments Off on Visual/Marketing Design

Heat Maps & Site Search

Are You Listening to Your Data? Your website users can tell you a lot about how your site is performing. Of course, they don't necessarily make it easy. In our previous blog post, we discussed how to directly tap into your audience by asking questions via focus groups and surveys. The benefit of engaging [...]

By | April 24th, 2018|Categories: Higher Education|Tags: , , , |Comments Off on Heat Maps & Site Search
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