Kent Dickinson

Higher Ed: Understanding Digital Marketing’s Role in the Admissions Funnel

An institution’s mission is to educate students. By extension, its relevance is dependent upon the quality and quantity of enrolled students. Without students, you cease to exist. If you’re charged with marketing your college or university, you carry a position of great responsibility. You’ve been asked to be a caretaker of sorts. Your mission is [...] read more »

Heather Hedges

eduWeb 2017: Beacon Shares SEO & Accessibility, Compliance Insights

Considered by many to be the go-to conference for Higher Ed professionals in enrollment management, marketing and IT, the annual eduWeb Digital Summit was one of the year’s most highly anticipated events. This past August’s conference did not disappoint as over 500 attendees from 15 countries and 42 states converged on Boston for networking, presentations, [...] read more »

Zedric Myers

How to fix for Object-Fit Cover for IE

You may notice Object-Fit Cover doesn’t work well for IE or Edge in a responsive aspect. Microsoft is working on a fix for this, so this would help in the meantime. There is a work around for this and you can find all the needed information at the below source. Quick example code reference, below: HTML [...] read more »

Gus Kroustalis

Redesign Tips: Make Sure Google Analytics is in Tip-Top Shape!

With your upcoming redesign, you’ll be addressing new priorities and objectives. This will require you to rethink the ways in which you’re tracking various goals and events. You may even need to update to the latest GA tracking code type if you’re not already using it. Google Analytics needs to be addressed from the earliest [...] read more »

Zedric Myers

Mobile is Booming 2017 Report

As an update to a blog post written in 2011, we can now see just how accurate the report was. Mobile has definitely made its mark with over 50% usage. Click here, to see the original post. Source: Smart Insights  

Logan Ray

SEO & Your Redesign: Don’t Be a Flintsone

If you’re reading this article on your desktop monitor, guess what. You’re a dinosaur, my friend. More than likely, there are far more people reading this article on hand held devices. Particularly those between the ages of 18 and 29*. But, since there are still holdouts like yourself, any website needs to account for this [...] read more »

Zedric Myers

Responsive iFrames

Sometimes your website needs iFrames inserted for things such as forms or third party plugins. What do you do when your site is responsive? Well, hopefully this can help you out with these tested examples. There are different setup options you can take to make the iFrame responsive. Some may take more effort than others, [...] read more »

Mark Dirks

Our new website has arrived!

I’ve got to hand it to my team here at Beacon.  They wanted to redesign our website and asked me to give them some leeway, politely saying, ”Let us practice what we preach… and own it!”  Okay, I’ll admit it.  I tend to hover over the website.  So I stayed out of it (for the [...] read more »

Zedric Myers

Google Custom Search 2017 Update

Google has provided an easy way to search your site, be it free or paid with custom search. The free version comes with Google ads that relate to your site, but not limited in other areas like other third-party search engines. If you have a tax-exempt business website according to Google’s guidelines, you have the [...] read more »

Luke Pajer

How to Export your Google Data Studio Report to PDF

Google Data Studio is a great tool for those who need frequent, consistent and timely reporting, but there is an important feature currently unavailable in Data Studio — “PDF exporting.”  But do not fret, my fellow Google Data Studio users. There is a way to take that multi-page Data Studio report and export it as [...] read more »