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Beacon Blog

One Extra Day… to Update Your PPC Ads

I'll be honest, we've kind of been a little obsessed with Leap Day here at Beacon this past month. If you happened to notice, it featured prominently into our last post. And, here we are, talking about it again. On the surface, February 29 is just another day. You wake up the same. Eat [...]

Mixitup and Bootstrap Data Toggle Interference Solution

If using Mixitup and Bootstrap data-toggle attributes on the same page, you will notice conflicts where the Mixitup "mixitup-control-active" class will be applied to all data-toggle references for a toggle button. To remedy this, you can add the following code to your Mixitup buttons and Mixitup script. Add this attribute to each button of the Mixitup [...]

Are You Waiting for the Stars to Align to Redesign Your Site?

Something magical happens in February. No, we're not talking about Punxsutawney Phil's annual winter re-emergence and weather prediction on February 2. And, no, this isn't about the national flowers-and-chocolate day – otherwise known as Valentine's Day. If you guessed National Drink Wine Day (February 18), Cherry Pie Day (February 20) or National Tortilla Chip [...]

By | February 13th, 2020|Categories: Digital Marketing, Higher Education, Creative Design, SEO|Tags: , , , |Comments Off on Are You Waiting for the Stars to Align to Redesign Your Site?

Top 20 Digital Marketing Trends for 2020 – Part II

In our last post, we discussed nine marketing trends that are expected to impact SEO (search engine optimization), Paid Search advertising and user behavior analysis in 2020 and beyond. These digital marketing specialties concern themselves with how users access and interact with online content. But, before you can hope to attract anyone to your site, you [...]

By | January 28th, 2020|Categories: Digital Marketing, Web Development, Creative Design|Tags: , , |Comments Off on Top 20 Digital Marketing Trends for 2020 – Part II

Top 20 Digital Marketing Trends for 2020 (Part I)

Everybody likes predictions. What's not to like? It can be very helpful to have someone tell you what to expect or look forward to as you face your day, week, month or year. That's why the horoscope is still, to this day, one of the most popular columns in any newspaper. It's all right [...]

By | January 22nd, 2020|Categories: Digital Marketing, Ecommerce, PPC, SEO|Tags: , , , |Comments Off on Top 20 Digital Marketing Trends for 2020 (Part I)

Beacon’s Favorite Web Design Projects of 2019

Well, it's almost here... 2020, the new year, the start of a new decade (depending on whom you ask). And that means we've nearly made it through another memorable 12 months. For us, at Beacon, 2019 was filled with lots of great projects, conversations, innovations and new beginnings. We've welcomed in talented new staff [...]

By | December 11th, 2019|Categories: Higher Education, Web Development, Creative Design|Tags: , , |Comments Off on Beacon’s Favorite Web Design Projects of 2019
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