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Beacon Blog

New Features, New Opportunity: Google Offers More Ways to Compete

A lot has changed about Google's search results over the last 10 years. A LOT. As users of Google in our personal lives, we may take a quick mental note about a new useful feature or carousel in Google. But, as digital marketers, we pay close attention to these updates and the impact they [...]

By | March 26th, 2020|Categories: Digital Marketing, SEO|Tags: , , , |0 Comments

Don’t Panic. Leverage Digital Marketing During the Coronavirus Outbreak.

Travel bans are in place. Restaurants are closed for dine-in service. Social distancing is the current collective mantra. As the world hermits itself, many brands are assessing what this means for their marketing budgets. With consumer spending pulling back and collective attention turned towards the continual flow of COVID-19 news updates, it may seem [...]

By | March 23rd, 2020|Categories: Beacon News, Digital Marketing, Ecommerce, PPC|Tags: , , |0 Comments

If Beacon Was A Basketball Team…

*** Please note that the below post was written prior to the announced cancellation of the NCAA Men's Basketball Tournament. While we are sad that we will not have the chance to enjoy the competition this year, we recognize the need for public safety measures that protect against the spread of the novel coronavirus. [...]

By | March 12th, 2020|Categories: Digital Marketing, Google Analytics, PPC, SEO|Tags: , , , |Comments Off on If Beacon Was A Basketball Team…

One Extra Day… to Update Your PPC Ads

I'll be honest, we've kind of been a little obsessed with Leap Day here at Beacon this past month. If you happened to notice, it featured prominently into our last post. And, here we are, talking about it again. On the surface, February 29 is just another day. You wake up the same. Eat [...]

By | February 25th, 2020|Categories: Digital Marketing, PPC|Tags: , , , , |Comments Off on One Extra Day… to Update Your PPC Ads

Mixitup and Bootstrap Data Toggle Interference Solution

If using Mixitup and Bootstrap data-toggle attributes on the same page, you will notice conflicts where the Mixitup "mixitup-control-active" class will be applied to all data-toggle references for a toggle button. To remedy this, you can add the following code to your Mixitup buttons and Mixitup script. Add this attribute to each button of the Mixitup [...]

By | February 18th, 2020|Categories: Web Development|Tags: , , , |Comments Off on Mixitup and Bootstrap Data Toggle Interference Solution

Are You Waiting for the Stars to Align to Redesign Your Site?

Something magical happens in February. No, we're not talking about Punxsutawney Phil's annual winter re-emergence and weather prediction on February 2. And, no, this isn't about the national flowers-and-chocolate day – otherwise known as Valentine's Day. If you guessed National Drink Wine Day (February 18), Cherry Pie Day (February 20) or National Tortilla Chip [...]

By | February 13th, 2020|Categories: Digital Marketing, Higher Education, Creative Design, SEO|Tags: , , , |Comments Off on Are You Waiting for the Stars to Align to Redesign Your Site?
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