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Beacon Blog

Getting Your Freshman Class On Campus

From a student's perspective, picking the right college is getting more and more complicated. It might seem contradictory at a time when applying to schools is easier than ever. But, that reality is backed up by data. A 2017 study noted that 35% of college freshmen apply to seven or more schools. That percentage more [...]

Students Are Ripe Pickings for Web Content

Have you ever seen the movie Big? Definitely one of Tom Hanks' best. If you don't recall, it's the one where he plays a 12 year-old boy – Josh Baskin – who makes a wish to be "big" and wakes up in the body of a 30 year-old man the next morning. Before he [...]

By | July 24th, 2019|Categories: Digital Marketing, Higher Education|Tags: , , |Comments Off on Students Are Ripe Pickings for Web Content

4 Ways to Leverage Your Faculty For Awesome Web Content

Have your friends or family members ever surprised you with great insight into a decision you were making or problem you were trying to solve? Maybe someone helped you with great advice on the best neighborhood for your home purchase or pushed you to chase the next challenge in your career. It happens to [...]

By | July 9th, 2019|Categories: Digital Marketing, Higher Education, SEO|Tags: , , , |Comments Off on 4 Ways to Leverage Your Faculty For Awesome Web Content

Higher Ed Content Analysis: Stay Current with Recruitment

"The early bird gets the worm."  - English proverb The battle for higher ed students starts early. If you harbor hopes of success for the upcoming recruiting year, the summer months are the best time to fine-tune your game plan. For higher ed staff tasked with maintaining your school's website, that means assessing how [...]

By | June 25th, 2019|Categories: Digital Marketing, Higher Education, SEO|Tags: , , |Comments Off on Higher Ed Content Analysis: Stay Current with Recruitment

User Engagement Analysis: Higher Ed Recruitment Made Smarter

Congratulations from the Beacon team on completing another busy academic year! In the last few months, your campus has hosted a myriad of visiting students and their families, completed another round of final exams, framed up your incoming freshman class and sent off your most recent group of accomplished graduates to a bright future. [...]

By | June 14th, 2019|Categories: Digital Marketing, Google Analytics, Higher Education|Tags: , , , |Comments Off on User Engagement Analysis: Higher Ed Recruitment Made Smarter

Background Parallax Image Fix in Sliders or Content

If your project requires parallax background images, you'll want to keep this note in mind. If your slider or content area that the parallax resides in has a 3D transform attached, you'll want to remove that code for the background parallax image to properly work. You'll notice it works well in Chrome and Safari [...]

By | June 4th, 2019|Categories: Web Development|Tags: , , , |Comments Off on Background Parallax Image Fix in Sliders or Content
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