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Beacon Blog

Could Your Higher Ed Website Stand to Lose Some Weight?

Happy New Year, everyone! How are you doing with your resolutions? Ok, ok… put down the pitchforks. This is a safe space. Every year, as the calendar turns, Americans rush to empower themselves to do those things that we find difficult. One of the most popular resolutions, year after year, is the commitment to [...]

Is Website Personalization Right For Your School?

This time of year, as students flee campus for winter break, the usual bustle of activity slows considerably. This affords the opportunity for faculty and staff to take a break from the breakneck speed of the semester. For many institutions of higher learning, this is a good time to explore some new ideas and [...]

By | December 19th, 2018|Categories: Higher Education, Web Development, Creative Design|Tags: , , |Comments Off on Is Website Personalization Right For Your School?

How to add ARIA Labels for HTML SECTION and DIV Tags

This is an example of ARIA labels for screen readers that read ARIA labels. It ultimately helps the end user. When you have a portion on the content in a section, it must contain a Head tag. If however is does not contain a head tag, and needs an aria-label to describe the section, [...]

By | December 11th, 2018|Categories: Web Development|Tags: , , |Comments Off on How to add ARIA Labels for HTML SECTION and DIV Tags

Cohesion: Key To Great Web Design

Does this sounds familiar? You're exploring a website and click into a major navigation menu item. The new page loads and, suddenly, you feel like you've been transported somewhere completely different. Nothing about the experience on the new page ties back to the page you just came from. The type face is different, the navigation [...]

By | November 27th, 2018|Categories: Higher Education, Web Development, Creative Design|Tags: , , |Comments Off on Cohesion: Key To Great Web Design

Visual Storytelling: Designing an Effective Homepage

Brands are big in our society. Wherever we go – out to dinner, to a concert, for a cup of coffee with a friend – we see branding. In addition to communicating (sometimes) complex ideas, branding is also used as an identifying element. It’s how we know that the store we’re walking in to is [...]

By | November 13th, 2018|Categories: Higher Education, Web Development, Creative Design|Tags: , , , |Comments Off on Visual Storytelling: Designing an Effective Homepage

Content Strategy: Do You Have a Plan Ready?

Content sure seems to be hording all the buzz in 2018. Take a look at the lineup of any higher ed marketing conference and you'll be sure to find at least one or two speakers or break-out sessions promising the latest low-down on content strategy. It's not just higher ed. A number of content [...]

By | October 18th, 2018|Categories: Higher Education, Web Development|Tags: , , |Comments Off on Content Strategy: Do You Have a Plan Ready?
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