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Beacon Blog

How to add ARIA Labels for HTML SECTION and DIV Tags

This is an example of ARIA labels for screen readers that read ARIA labels. It ultimately helps the end user. When you have a portion on the content in a section, it must contain a Head tag. If however is does not contain a head tag, and needs an aria-label to describe the section, [...]

By | December 11th, 2018|Categories: Web Development|Tags: , , |0 Comments

Cohesion: Key To Great Web Design

Does this sounds familiar? You're exploring a website and click into a major navigation menu item. The new page loads and, suddenly, you feel like you've been transported somewhere completely different. Nothing about the experience on the new page ties back to the page you just came from. The type face is different, the navigation [...]

By | November 27th, 2018|Categories: Higher Education, Web Development, Creative Design|Tags: , , |Comments Off on Cohesion: Key To Great Web Design

Visual Storytelling: Designing an Effective Homepage

Brands are big in our society. Wherever we go – out to dinner, to a concert, for a cup of coffee with a friend – we see branding. In addition to communicating (sometimes) complex ideas, branding is also used as an identifying element. It’s how we know that the store we’re walking in to is [...]

By | November 13th, 2018|Categories: Higher Education, Web Development, Creative Design|Tags: , , , |Comments Off on Visual Storytelling: Designing an Effective Homepage

Content Strategy: Do You Have a Plan Ready?

Content sure seems to be hording all the buzz in 2018. Take a look at the lineup of any higher ed marketing conference and you'll be sure to find at least one or two speakers or break-out sessions promising the latest low-down on content strategy. It's not just higher ed. A number of content [...]

By | October 18th, 2018|Categories: Higher Education, Web Development|Tags: , , |Comments Off on Content Strategy: Do You Have a Plan Ready?

Higher Ed Branding & Digital Marketing Strategy

What's the first thing that comes to mind when you think about competition between colleges and universities? For most people, the answer is college athletics -- in the form of football and basketball games, or the other collegiate sports across the nation's campuses. But higher ed institutions don’t just compete on the gridiron and [...]

By | October 3rd, 2018|Categories: Digital Marketing, Higher Education|Tags: , , , |Comments Off on Higher Ed Branding & Digital Marketing Strategy

A Birthday Wish. Let’s Make It Come True.

Special Message from Beacon CEO, Mark Dirks As I blow out the candles on 57 years today, I have a bigger-than-normal wish. Over these years, I’ve had the great fortune of becoming friends and business partners with many, many people. One of my character traits (or flaws) is to constantly push forward with new [...]

By | September 26th, 2018|Categories: Beacon News|Tags: , |Comments Off on A Birthday Wish. Let’s Make It Come True.
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