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Beacon Blog

Higher Ed Branding & Digital Marketing Strategy

What's the first thing that comes to mind when you think about competition between colleges and universities? For most people, the answer is college athletics -- in the form of football and basketball games, or the other collegiate sports across the nation's campuses. But higher ed institutions don’t just compete on the gridiron and [...]

A Birthday Wish. Let’s Make It Come True.

Special Message from Beacon CEO, Mark Dirks As I blow out the candles on 57 years today, I have a bigger-than-normal wish. Over these years, I’ve had the great fortune of becoming friends and business partners with many, many people. One of my character traits (or flaws) is to constantly push forward with new [...]

By | September 26th, 2018|Categories: Beacon News|Tags: , |Comments Off on A Birthday Wish. Let’s Make It Come True.

Testing for Accessibility

Accessibility is a big deal in the world of internet marketing. After all, what good does a large investment in your most prominent digital marketing channel do if no one can see the information you want them to have or the products you want them to buy? In today's digital marketplace, it's no longer [...]

By | September 20th, 2018|Categories: Digital Marketing, Web Development|Tags: , , , |Comments Off on Testing for Accessibility

Your Game Plan for Device & Browser Testing

We expect a newly designed or re-designed website to look good, be easy to use and deliver the information visitors expect. Baked into all those expectations are the assumption of basic functionality - that all the elements load and display quickly and properly, navigation menus and links actually take you where intended, and content is [...]

By | September 6th, 2018|Categories: Digital Marketing, Higher Education, Web Development|Tags: , , |Comments Off on Your Game Plan for Device & Browser Testing

Designing for Accessibility

It's easy to forget how revolutionary internet technology is. Today, applying mobile devices in our everyday lives is almost second nature. But, just 20 years ago, you still had to call someone's house phone to make plans. Think about that. If you were a kid in the 90's and you wanted to talk to [...]

By | August 23rd, 2018|Categories: Higher Education, Web Development|Tags: , , |Comments Off on Designing for Accessibility

Weaving Hope: A New Venture Aims to Build School in Rwanda

Weaving Hope, a new philanthropic partnership between NC-based Beacon Technologies and Georgia-based burton+BURTON®, is targeting the educational and nutritional needs of Rwandan children.  Through the Hope on A Thousand Hills mission of the Anglican Church in Rwanda, the initiative aims to raise funds for a new school through the sale of authentic, African baskets. [...]

By | August 23rd, 2018|Categories: Beacon News|Tags: , |Comments Off on Weaving Hope: A New Venture Aims to Build School in Rwanda
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