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Beacon Blog

Google Analytics: Understanding Your Audience

What Does the Data Tell You About Engagement? The competition for students in higher education is fierce. With so many excellent options for undergraduate and graduate studies, colleges and universities spend a considerable amount of time and resources recruiting prospective students. These efforts include email campaigns, mailers, deployment of recruiters to high school campuses, [...]

How to Add a Simple Visual Loading Technique

Adding a simple loader message to a content heavy page adds for a better user experience. So for instance, if you have a large data table or directory listing that doesn’t load nicely. This can be updated to a simple loading message until the content has finished loading. Also, adding in a little spinner [...]

By | June 28th, 2018|Categories: Web Development|Tags: , , , , |Comments Off on How to Add a Simple Visual Loading Technique

CMS: Proprietary or Not?

What's Best for Higher Ed CMS? If you're considering upgrading your school's website, selecting the wrong CMS can have lasting ramifications. And, with so many options out there, it's easy to find yourself overwhelmed. Google "proprietary vs open source CMS," and you'll receive over 50 hits to your search query. Some even come with [...]

By | June 21st, 2018|Categories: Cascade CMS, Higher Education, Web Development|Tags: , , , |Comments Off on CMS: Proprietary or Not?

Bringing Your Web Design to Life

HTML: The Foundation of Your Website It's common knowledge that, in today's hyper-digital marketplace, your chances for success are limited without a strong website presence. As an experienced marketer, you know reflexively that a well-designed and expertly developed website is an irreplaceable marketing tool that differentiates your brand from your competitors. What makes a [...]

By | June 7th, 2018|Categories: Higher Education, Web Development|Tags: , , , |Comments Off on Bringing Your Web Design to Life

Functional/Audience Design

Audience is Front & Center in Higher Ed Web Design What makes a higher education website effective? The answer can certainly be complicated. Universities, colleges and community colleges are large organizations, with numerous goals, many decision-makers and a diverse set of users. Prioritizing among a multitude of sometimes competing needs can be tough. How [...]

By | May 22nd, 2018|Categories: Higher Education, Web Development|Tags: , , , |Comments Off on Functional/Audience Design

Accessible Menus or Closed Items Using the Input Checkbox Method

When using the checkbox method to open and close an element, you don’t want to hide the input box. Doing that will make it non-accessible. Instead use this method for visual reference, but still allowing a keyboard to access the input checkbox. Input Checkbox CSS: input#IDname { position: absolute; display: inline; height: 0; width: [...]

By | May 21st, 2018|Categories: Web Development|Tags: , , |Comments Off on Accessible Menus or Closed Items Using the Input Checkbox Method
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