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Beacon Blog

Spring Cleaning the PPC Way

It sure feels like those dazzling days of spring are just around the corner. More daylight and warmer temperatures are starting to tease nature back to life from the slumber of winter. It's hard to ignore all the energy and buzz in the air. This time of year is all about renewal and fresh [...]

By | March 13th, 2019|Categories: Web Development|Tags: , , , , |0 Comments

5 Ways to Fall in Love with Your Site All Over Again

Sometimes it's hard to appreciate the routine things we use every day. Tools, possessions and even people we see on a daily basis tend to get less and less of our full attention. That may be one of the reasons why Valentine's Day is such a big celebration every February. It's a great reminder [...]

By | February 21st, 2019|Categories: Web Development|Comments Off on 5 Ways to Fall in Love with Your Site All Over Again

10 Things They Hate About Your Higher Ed Site

Happy Valentine's Day from all of us at Beacon! Many of us relish this day as an opportunity to express and share our appreciation with our partners and loved ones. We hope today is all about love for you, too. But not all of us have that special someone to cuddle up beside this [...]

By | February 14th, 2019|Categories: Higher Education, Web Development|Tags: , , , |Comments Off on 10 Things They Hate About Your Higher Ed Site

Maintaining Content Focus on Your Higher Ed Site

You've done it! Months of late nights and dedications to the design of the perfect higher ed website have culminated in a beautiful launch. It is all easy sailing from here, right? Well, maybe not. Sure, your school's new website is up and running. But, if your various content managers aren't aligned in how [...]

By | January 29th, 2019|Categories: Higher Education, Web Development|Tags: , , , |Comments Off on Maintaining Content Focus on Your Higher Ed Site

Could Your Higher Ed Website Stand to Lose Some Weight?

Happy New Year, everyone! How are you doing with your resolutions? Ok, ok… put down the pitchforks. This is a safe space. Every year, as the calendar turns, Americans rush to empower themselves to do those things that we find difficult. One of the most popular resolutions, year after year, is the commitment to [...]

By | January 15th, 2019|Categories: Digital Marketing, Google Analytics, Higher Education, SEO|Tags: , , , |Comments Off on Could Your Higher Ed Website Stand to Lose Some Weight?

Is Website Personalization Right For Your School?

This time of year, as students flee campus for winter break, the usual bustle of activity slows considerably. This affords the opportunity for faculty and staff to take a break from the breakneck speed of the semester. For many institutions of higher learning, this is a good time to explore some new ideas and [...]

By | December 19th, 2018|Categories: Higher Education, Web Development, Creative Design|Tags: , , |Comments Off on Is Website Personalization Right For Your School?
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