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Beacon Blog

Content Strategy: Do You Have a Plan Ready?

Content sure seems to be hording all the buzz in 2018. Take a look at the lineup of any higher ed marketing conference and you'll be sure to find at least one or two speakers or break-out sessions promising the latest low-down on content strategy. It's not just higher ed. A number of content [...]

By | October 18th, 2018|Categories: Higher Education, Web Development|Tags: , , |Comments Off on Content Strategy: Do You Have a Plan Ready?

Higher Ed Branding & Digital Marketing Strategy

What's the first thing that comes to mind when you think about competition between colleges and universities? For most people, the answer is college athletics -- in the form of football and basketball games, or the other collegiate sports across the nation's campuses. But higher ed institutions don’t just compete on the gridiron and [...]

By | October 3rd, 2018|Categories: Digital Marketing, Higher Education|Tags: , , , |Comments Off on Higher Ed Branding & Digital Marketing Strategy

A Birthday Wish. Let’s Make It Come True.

Special Message from Beacon CEO, Mark Dirks As I blow out the candles on 57 years today, I have a bigger-than-normal wish. Over these years, I’ve had the great fortune of becoming friends and business partners with many, many people. One of my character traits (or flaws) is to constantly push forward with new [...]

By | September 26th, 2018|Categories: Beacon News|Tags: , |Comments Off on A Birthday Wish. Let’s Make It Come True.

Testing for Accessibility

Accessibility is a big deal in the world of internet marketing. After all, what good does a large investment in your most prominent digital marketing channel do if no one can see the information you want them to have or the products you want them to buy? In today's digital marketplace, it's no longer [...]

By | September 20th, 2018|Categories: Digital Marketing, Web Development|Tags: , , , |Comments Off on Testing for Accessibility

Your Game Plan for Device & Browser Testing

We expect a newly designed or re-designed website to look good, be easy to use and deliver the information visitors expect. Baked into all those expectations are the assumption of basic functionality - that all the elements load and display quickly and properly, navigation menus and links actually take you where intended, and content is [...]

By | September 6th, 2018|Categories: Digital Marketing, Higher Education, Web Development|Tags: , , |Comments Off on Your Game Plan for Device & Browser Testing

Designing for Accessibility

It's easy to forget how revolutionary internet technology is. Today, applying mobile devices in our everyday lives is almost second nature. But, just 20 years ago, you still had to call someone's house phone to make plans. Think about that. If you were a kid in the 90's and you wanted to talk to [...]

By | August 23rd, 2018|Categories: Higher Education, Web Development|Tags: , , |Comments Off on Designing for Accessibility
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