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Beacon Blog

Good Content & SEO Can Help College Websites During the COVID-19 Crisis

There is nothing normal about education right now. What's worse, no one can say for sure when normal – the normal as we've known it, that is – might return. Or, should the old normal keep up its social distancing for a while, what the new normal in education might look like. Despite all [...]

How Has Higher Ed Responded to Challenges Posed by COVID-19?

Let's not beat around the bush… the last few weeks have been difficult. In March, as the COVID-19 pandemic spread invisibly across the United States, it brought with it a cascading tsunami of unexpected change. Suddenly, everything about public life that we took for granted came to a crashing stop. New words abruptly sprung [...]

By | April 18th, 2020|Categories: Digital Marketing, Higher Education|Tags: , , |Comments Off on How Has Higher Ed Responded to Challenges Posed by COVID-19?

New Features, New Opportunity: Google Offers More Ways to Compete

A lot has changed about Google's search results over the last 10 years. A LOT. As users of Google in our personal lives, we may take a quick mental note about a new useful feature or carousel in Google. But, as digital marketers, we pay close attention to these updates and the impact they [...]

By | March 26th, 2020|Categories: Digital Marketing, SEO|Tags: , , , |Comments Off on New Features, New Opportunity: Google Offers More Ways to Compete

Don’t Panic. Leverage Digital Marketing During the Coronavirus Outbreak.

Travel bans are in place. Restaurants are closed for dine-in service. Social distancing is the current collective mantra. As the world hermits itself, many brands are assessing what this means for their marketing budgets. With consumer spending pulling back and collective attention turned towards the continual flow of COVID-19 news updates, it may seem [...]

By | March 23rd, 2020|Categories: Beacon News, Digital Marketing, Ecommerce, PPC|Tags: , , |Comments Off on Don’t Panic. Leverage Digital Marketing During the Coronavirus Outbreak.

If Beacon Was A Basketball Team…

*** Please note that the below post was written prior to the announced cancellation of the NCAA Men's Basketball Tournament. While we are sad that we will not have the chance to enjoy the competition this year, we recognize the need for public safety measures that protect against the spread of the novel coronavirus. [...]

By | March 12th, 2020|Categories: Digital Marketing, Google Analytics, PPC, SEO|Tags: , , , |Comments Off on If Beacon Was A Basketball Team…

One Extra Day… to Update Your PPC Ads

I'll be honest, we've kind of been a little obsessed with Leap Day here at Beacon this past month. If you happened to notice, it featured prominently into our last post. And, here we are, talking about it again. On the surface, February 29 is just another day. You wake up the same. Eat [...]

By | February 25th, 2020|Categories: Digital Marketing, PPC|Tags: , , , , |Comments Off on One Extra Day… to Update Your PPC Ads
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