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Beacon Blog

Creating a Focus Group for Your Higher Ed Redesign – Pt1

(This is part one of a two part article) At the time it was created, your website may have met every online objective defined by university administrators. However, things change with time. Shifting technologies, user habits and objectives change the ways in which we appeal to our target audience. A website redesign is needed every [...]

By | September 19th, 2017|Categories: Higher Education|Tags: , |0 Comments

Improve Your Site Search with These SEO Principles

While just about every e-commerce website I’ve worked with optimizes for Google search, it amazes me how many underestimate the value of effective internal site search. If you’re not dedicating some effort to improving your internal search, you’re losing business. Conversions aren’t the only thing impacted by a properly optimized site search (although it certainly [...]

By | September 13th, 2017|Categories: SEO|Tags: , |0 Comments

PPC Tips and Strategies for Increasing Student Yield

While one may or may not think of a college or university as a business, there is no arguing that those involved in student enrollment mean business. The playing field is more competitive every day. This is evidenced by the fact that more and more schools use PPC (pay per click) advertising as part of [...]

By | September 6th, 2017|Categories: Higher Education, PPC|Tags: , , , |0 Comments

CMS Super Powers: Top 5 Underused Features in Cascade

Superheroes possess super powers that enable them to do the unimaginable with speed and precision. Similarly, the Cascade Server CMS enables it's users to do things that other content management systems cannot. In both cases, these unique, underused or underappreciated features warrant further examination. Accordingly, I've created a list of Cascade Server "super powers". These [...]

By | August 29th, 2017|Categories: Cascade CMS|Tags: , |Comments Off on CMS Super Powers: Top 5 Underused Features in Cascade

Higher Ed: Understanding Digital Marketing’s Role in the Admissions Funnel

An institution’s mission is to educate students. By extension, its relevance is dependent upon the quality and quantity of enrolled students. Without students, you cease to exist. If you’re charged with marketing your college or university, you carry a position of great responsibility. You’ve been asked to be a caretaker of sorts. Your mission is [...]

By | August 21st, 2017|Categories: Digital Marketing|Tags: , , |Comments Off on Higher Ed: Understanding Digital Marketing’s Role in the Admissions Funnel

eduWeb 2017: Beacon Shares SEO & Accessibility, Compliance Insights

Considered by many to be the go-to conference for Higher Ed professionals in enrollment management, marketing and IT, the annual eduWeb Digital Summit was one of the year’s most highly anticipated events. This past August’s conference did not disappoint as over 500 attendees from 15 countries and 42 states converged on Boston for networking, presentations, [...]

By | August 15th, 2017|Categories: Beacon News|Tags: , |Comments Off on eduWeb 2017: Beacon Shares SEO & Accessibility, Compliance Insights
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