December 17, 2020
For many, 2020 is a year that can’t be over soon enough. With a new year on the way and an undoubtedly challenging year behind us, it is time to look back and take stock. There is no question that the challenges of the year have been many and daunting, but there have been triumphs, too. Triumphs for our partner businesses and institutions who have so far endured 2020’s worst challenges. There have also been triumphs right here at BITS, where a combination of teamwork, persistence and drive has allowed us to be a part of our clients’ resilience this year. Join us as we look back on a tough year that we’ve overcome together.
December 17, 2020
2020 was rough for everyone, but there were bright spots. Find out how Beacon's expert team helped clients thrive in the midst of unprecedented challenges.
November 18, 2020
No matter the size or scope of your organization, success is always the result of a team effort. Where talented and driven people come together with a common purpose, amazing things happen. The Beacon IT Services team (BITS) is no different. Coming from a range of experiences and with their own wealth of knowledge and skills, every member of BITS form the kind of IT services team that you’ll come to trust with any project, large or small.
November 16, 2020
Sometimes, too much is too much. Excess content on your site can get in the way of getting your message out. Discover how a trim can make your site more effective.
November 10, 2020
GA4 is here and it's going to vastly improve how you measure your digital marketing impact. Find out how Beacon can help you utilize this powerful, new tool.
October 26, 2020
For many, October is a time to embrace the truly scary in the world. Whether in costumes or in late-night horror-movie binges, people steer into all things spooky for a thrill. But, as with anything truly scary, it’s the threats closest to home that really get the hair on the back of your neck standing on end. What’s worse than the threat you can’t see? What’s scarier than the threat that might already be knocking on your door ?
October 20, 2020
Learn about how pay-per-click and search engine optimization work together to improve your digital marketing campaign.
September 24, 2020
So. Here we are. Still working from home. (Well, many of us.) Still not back to normal. (Not going to reiterate everything that’s going on. You know what’s up. And if you’re reading this in the future and have no idea what I’m referring to… well… you’re very lucky.) So yes, here we are, and here we stay. One thing to learn from everything happening now is that you need to be prepared for anything. Even if you’ve been able to get through 2020 largely unscathed, the general chaos and disruption right now should illustrate the need to be adaptive and ready to roll with whatever comes next.
September 22, 2020
Students are savvy and need to know they'll get real value for their time, money, and hard work. Find out how strong content can show what a degree is worth.
August 24, 2020
It’s 8:44 AM. You wanted to sleep in later, of course, but it was still nice to not wake up to the sound of your phone alarm buzzing. You go to the kitchen and make some coffee, then sit down on your couch, enjoying the quiet. A worry creeps into your mind. Will everything be OK while you're on vacation? No worries, you can relax. You know that even while you’re taking your much-deserved rest, your information technology partner – your IT team – is still hard at work, keeping your network and infrastructure running so your business can keep doing business.
August 17, 2020
On campus or remote, it's back-to-school time already. Find out how to optimize your school's site to deliver the best experience - and how Beacon can help.
July 28, 2020
Whew! It’s the height of summer and it is HOT. Take your breath away hot. Cook an egg on the hood of your car hot. Don’t go outside unless you can jump in a pool hot (or at least dip your toes into a kiddie pool in your backyard). In other words, it’s a good time to stay inside. And while you're inside, cooling off with a glass of something cold and refreshing, you can think about a different kind of heat, like what’s generating interest and excitement in the world of information technology services.
July 17, 2020
It's their job to keep you on track and help you accomplish your goals. See how our project management team sets us and you up for success.
June 25, 2020
History: we’ve lived through it, and more is being made every day. And while what’s happening in IT services may not seem quite as dramatic as what’s happening in the rest of the world, there’s no doubt that the industry is rapidly evolving in ways that will change how IT business is done going forward. And it’s not just that the way IT services are handled: it’s in the increasing need for every business to have a robust online presence, and with that, the need for trusted managed IT service providers. So how did we get here? As always, to get a sense of where we are going, it’s worthwhile to take a look back.
June 22, 2020
Summer melt: it's what happens when students who have been accepted at or enrolled in a higher ed school don't end up attending. So what can you do to ensure your enrollees show up at your school this fall? We've got six ideas to help you out.
June 12, 2020
There is nothing normal about education right now. Despite all this uncertainty, colleges and universities still have to plan for providing the best education and value possible to their students. They still have to worry about attracting the next batch of prospective students. Which makes the college website more important than ever. Same as it ever was.
May 20, 2020
Change and uncertainty have been constant themes for nearly every business since the start of 2020. It’s hard to find an industry or sector that has not had to navigate at least some small-scale transitions due to the impact of the COVID-19 pandemic. Many businesses were prepared for a pivot to an online-heavy operational model. But, many more were not. There’s no shame in the realization that your enterprise may not have been immediately ready to adopt a more digitally oriented business model. It’s hard to predict a once-in-a-century global crisis. But, now that you’re in the thick of it, what can you do to ensure that your operation is optimized for the new economic reality we are all experiencing?
April 23, 2020
Last month, as many businesses were amending their operations to function in a global pandemic, we wrote about managing the transition to remote work and what small businesses needed to do to make the new arrangement possible. If there’s one positive arising from the COVID-19 crisis, it’s that many of us have been forced to learn the skills necessary to function in the 21st-century economy. In the last several weeks, tens of millions of employees have become intimately familiar with video conferencing, VPNs, online collaboration tools, cloud-based document storage, and more.
April 18, 2020
COVID has affected many industries across the globe. Learn how the education industry has responded to the crisis and adapted to the digital transformation.
March 26, 2020
Google's changed over the past 10 years. To adapt to the new world, Beacon stays connected with all its innovations. Learn more about the new features here.
March 25, 2020
As little as two months ago, working from home was considered a job perk. Or, maybe even a recruiting tactic for prized new hires. Despite telecommuting becoming more and more accepted in office parks around the country, the custom was certainly not a taken-for-granted benefit. A lot has changed since the COVID-19 pandemic has erupted and caused worldwide disruptions to everyday life and work. As more shelter-in-place orders come down from governor’s mansions, working from home has become a mandated reality for millions of people all across the world.
March 12, 2020
Take point with Beacon's all-encompassing managed internet solutions. Learn how Beacon's robust services cover all the bases to get your business forward.
February 25, 2020
With this year being a leap year, you have one extra day to update your PPC ads. We talk about how to improve your PPC campaigns with this extra time.
February 20, 2020
The jobs of IT professionals are hard enough. Forget for a moment that they operate in an industry where the rate of change is accelerating exponentially – Moore’s Law states that computing capacity doubles every two years. Put aside the fact that the threat environment which they are paid to counteract increases in complexity every year, also exponentially. Nevermind that such a breakneck pace of innovation requires continuous learning and updating of best practices and organizational policies.
February 18, 2020
In this post, discuss how using Mixitup and Bootstrap data toggle interface solutions can cause issues and offer a code solution to help resolve those.
February 13, 2020
Don't wait on any magical signs to decide when you should redesign your website. At Beacon, we recommend taking proactive steps to redesign your website today.
January 30, 2020
First, let us begin by paying our respects to a hard-working piece of software. The Windows 7 operating system first became available to consumers in October 2009. Since that time, the OS has supported millions of business and personal computers, offering Microsoft users an alternative to the less-popular and more-problematic Windows Vista. But, every beginning must have an end. And, that end came to pass just recently. On January 14, 2020, Microsoft ended its standard support of Windows 7, opting instead to focus its service around the next-generation OS – Windows 10. What does that mean for users who still rely on Windows 7? Let’s find out.
January 28, 2020
We talk about the latest digital marketing trends and innovations in the digital marketing space. See the top 20 trends in digital marketing here.
January 22, 2020
Everybody likes predictions. What's not to like? It can be very helpful to have someone tell you what to expect or look forward to as you face your day, week, month or year.
