January 24, 2022
To meet the needs of your audience, your website needs to evolve. We've compiled some 2022 higher ed digital marketing trends to help you achieve that goal.
November 15, 2021
Your Thanksgiving meal is a lot like your institution's website. Really! Discover how and see what you can do to make your meal and website the best it can be.
September 24, 2021
They say a picture is worth a thousand words. Discover how to use compelling imagery to elevate the content on your site—along with a few common pitfalls to avoid.
July 27, 2021
We take a look at how, despite a challenging year, we managed to come through for one of our partners to deliver the awesome website redesign services that have made us an industry leader!
June 1, 2021
Discover Beacon's new website with a tour of five key pages that highlight our modern design, streamlined content, and enhanced user experience.
April 22, 2021
If you're tired of the chaos of an open-source CMS, we've put together some of the most important things to demand of your next content management system.
September 22, 2020
Students are savvy and need to know they'll get real value for their time, money, and hard work. Find out how strong content can show what a degree is worth.
February 13, 2020
Don't wait on any magical signs to decide when you should redesign your website. At Beacon, we recommend taking proactive steps to redesign your website today.
January 28, 2020
We talk about the latest digital marketing trends and innovations in the digital marketing space. See the top 20 trends in digital marketing here.
December 11, 2019
Well, it’s almost here… 2020, the new year, the start of a new decade (depending on whom you ask). And that means we’ve nearly made it through another memorable 12 months.
May 22, 2019
For many juniors and seniors, one major decision comes to dominate the closing chapters of their high school careers: where to go to college. It’s not a secret that your higher ed website can – should, even – play a large role in the decision-making process. Often, it’s the first interaction between a prospective student and your school.
April 16, 2019
Is there a better way to approach campus visits in the information age?
April 4, 2019
Spring is a popular time for campus visits. In April, campuses everywhere swell with high school upperclassmen, parents in tow, taking part in information sessions and embarking on campus tours. It's an exciting time, filled with intrigue and possibilities.