Design Services

Built for Your Specific Audiences

We put your users at the heart of the design process. Whether it’s prospective students navigating the application process or alumni accessing event details, your website needs to cater to a variety of users with different needs. We focus on creating user-centered designs that ensure a seamless, intuitive experience for all visitors. Through detailed user and market research during our strategy phase, we ensure that your website’s layout, navigation, and content are optimized for engagement and usability.

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Engage Users on Every Device

Today’s students expect to interact with websites from various devices—smartphones, tablets, and desktops. At Beacon, we design mobile-first websites that prioritize mobile functionality while ensuring that the desktop experience is equally compelling. Your website will be fully responsive, delivering a consistent and seamless experience across all screen sizes, so prospective students can access information anytime, anywhere.

Convey Your Brand Identity 

Your website should be a visual extension of your institution’s brand and mission. Our team works closely with your marketing and communications departments to create a website that embodies your institution’s values, personality, and visual identity. From typography and color schemes to photography and iconography, we ensure that every design element enhances your institution’s brand and tells a compelling visual story.

Embrace a New Hierarchy and Global Elements

An effective website design goes beyond aesthetics—it also requires a clear and logical structure. We work with your team to develop a well-organized information architecture that ensures content is easily accessible and meaningful to your visitors. Our design process includes mapping out your navigation, headers, footers, and other global site elements to optimize user journeys and ensure that prospective students, parents, and faculty can find what they need quickly and efficiently.

Ensure Accessible Designs

Accessibility is a critical consideration in higher education web design. We ensure that your website adheres to ADA (Americans with Disabilities Act) and WCAG (Web Content Accessibility Guidelines) standards, creating an inclusive experience for all visitors. From color contrast and font sizes to alternative text for images, our design process ensures that your website is accessible to students, faculty, and staff with disabilities.