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Ice Cream Cone Melting in Heat

Put the Freeze on Summer Melt and Keep Your Enrollees Attending

June 22, 2020

Summer melt: it's what happens when students who have been accepted at or enrolled in a higher ed school don't end up attending. So what can you do to ensure your enrollees show up at your school this fall? We've got six ideas to help you out.

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Higher Ed Recruitment 101

September 19, 2019

Ah, September… for those of us tired of sweating through the sweltering summer heat, this month offers a welcomed respite.

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Changing the Game for Gen Z in the Age of Tech

September 5, 2019

As your flagship marketing instrument, one of the primary roles of your higher ed website is to attract applicants to your school. How well it’s able to do so depends on how appealing your site is to your target audience – high school juniors and seniors.

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Getting Your Freshman Class On Campus

August 7, 2019

From a student's perspective, picking the right college is getting more and more complicated. It might seem contradictory at a time when applying to schools is easier than ever.

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