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Get More Students On Campus with Tailored Homepage Content

By Beacon News | April 4, 2019

Spring is a popular time for campus visits. In April, campuses everywhere swell with high school upperclassmen, parents in tow, taking part in information sessions and embarking on campus tours. It's an exciting time, filled with intrigue and possibilities.

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Google Analytics: Insights That Help Drive Web Design

By Andrea Cole | July 27, 2018

A quick confession. Here at Beacon, we love Google Analytics. We’re data hounds. Whenever possible, we rely on insights gained from data analysis to justify website development decisions. Indeed, a lot of higher ed website redesigns benefit from taking heed of current usage patterns and audience attributes.

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