Content Strategy & Development

BE GREAT AT CONTENT

Good content answers a question. Great content fulfills users' needs. Good content pops up on the first page of search results. Great content leads the pack and wins special placement at the top of the page. Good content gets read. Great content drives action and increases conversions.

There was a time when good content was all you needed to be competitive on the web. For better or worse, good content is no longer good enough. If you're looking to up your content game, Beacon is here to help. 

From content audit deep-dives, site architecture recommendations and optimized governance plans, to content development, copy editing and content migration, our team is ready to provide the high-level consultative services and elbow grease necessary to drive results. 

“Quality is never an accident; it is always the result of intelligent effort.”
–John Ruskin

What We Do

Content Strategy

Depending on who you ask, content strategy is either strictly concerned with the execution and management side of content development; or, it encompasses the entire lifecycle of an organization's content portfolio, including aspects that influence development, production, maintenance, evaluation and governance. 

Wherever content strategy falls within your marketing hierarchy, you can rely on Beacon to seamlessly fill in the gaps in your content capabilities. 

  • Content Audit
  • Focus Groups | Surveys | Data Analysis
  • Content Inventory
  • Audience Personas
  • Navigation and Site Architecture
  • Content Owner Guidelines
  • Content Migration Strategy

Content Development & Implementation

Not only will we help you create and manage a winning strategy, we'll help you execute the content development plans we recommend. Beacon's talented team of copywriters, copy editors and content migration specialists will make sure that your content speaks with your tone and voice, meets the standards of your brand and is positioned on your site exactly as intended.

  • Content Preparation
  • Copywriting
  • Copyediting
  • SEO Optimization
  • Content User Training

Contact Us To Find Out More

Have questions? Need help? Contact us and we'll be in touch soon!

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Beacon
164 Thatcher Road
Greensboro, NC 27409
Map and Directions

Sales & Marketing
336.232.5687