Turn complex recruitment metrics into clear, actionable strategy. Our higher education analytics and data reporting solutions connect your website traffic, ad campaigns, and phone calls directly to student enrollments so you always know what is driving results.
Through Beacon's flexible higher ed digitial marketing services, we build custom DOMO dashboards and GA4 data warehouses that bring full transparency to your enrollment funnel. By connecting every marketing dollar to real student inquiries, your leadership team gets the clear ROI insights needed to grow your institution.
Offered via our premum LuxEd plans, reporting runs through Beacon's Higher Ed Intelligence Platform, built on GA4 and backed by one of the longest-standing Google Analytics Partners in the United States.
You own your data. Your Google Analytics, Google Ads, and Tag Manager accounts belong to your institution, not to Beacon. If you ever leave, your data, account history, and tracking configuration leave with you. It's a deliberate policy, and one worth asking any vendor you evaluate whether they can match.
Track every marketing channel with UTM parameters. Tag all ad campaigns and social links so your admissions team can trace prospective student actions from their very first click all the way to an inquiry.
Store raw GA4 event data in BigQuery. Save your website data in a dedicated higher education data warehouse like BigQuery so you get complete, unsampled reporting that standard analytics dashboards miss.
Connect phone calls back to specific campaigns. Use call tracking software to tie phone inquiries directly to the exact keywords, ads, and channels that brought prospective students to your site.
Build custom dashboards for leadership. Consolidate your metrics into clean DOMO reporting dashboards so staff and university leaders can easily monitor enrollment progress in real time.
Monitor site health to protect organic traffic. Regularly audit technical issues and track keyword positions against peer institutions to ensure your website stays visible to prospective students.
Higher education marketing attribution tracks every step a prospective student takes on their path to applying. It connects early touchpoints (like initial web searches or social media ads) to final actions like inquiry forms and enrolled students, showing you exactly which marketing channels deliver the highest ROI.
Standard GA4 dashboards sample website data and miss key details about long prospective student journeys. Building a custom higher education data warehouse captures complete, unsampled event data so you can track true cost-per-inquiry and total student enrollments.
Call tracking software and integrated CRM systems assign unique phone numbers and digital tags to specific ad campaigns, keywords, and landing pages. When a prospective student calls admissions or signs up for a campus visit, the system links that action directly back to the exact ad or search query that started their search.
