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After long, successful careers with AT&T, Mark Dirks and John Scaramuzzo established Beacon as one of the top web solutions firms in the country. Over this time, Beacon has built a portfolio of clients in nearly every U.S. state and 5 countries. Their leadership, team-philosophy and hard work have produced a unique culture that has won awards as one of the best places to work and truly embraces the business partnerships with their clients. Of course, they will be the first to tell you that the foundation for success is having an extremely analytical and technical team of employees that consistently exceed customer expectations.

Dirks, Beacon's CEO, says, ''The talent here at Beacon is so strong, but what amazes me most is the way they work together to come up with innovative solutions - especially with complex business rules. They aren't simply order-takers. There are no egos. They really become partners as if it's their own business.'' That's what makes Beacon different.

Today, Beacon still leverages its wealth of creative, technical and business experience to support and assist businesses in taking full advantage of web-based technology and marrying it with creative and innovative marketing.

beacon history


Mark Dirks, CEO
MS Computer Information Systems, Kansas State University
BS Mathematics w/ Computer Science Minor, Wake Forest University

Mark Dirks, founding President of Beacon, has a resume full of action verbs, dating back to the early days of his career. His role as program manager at AT&T in the mid 90’s earned him accolades as a founder of AT&T’s global corporate intranet for 150,000 employees worldwide.

In addition to establishing solid relationships with partners like Google (Google Analytics), Lockheed Martin (US Environmental Protection Agency), Hannon Hill (Cascade CMS), Aspdotnetstorefront, Nextopia, 4Tell, and Bronto, Mark's leadership has been instrumental in creating a positive work environment recognized both locally and nationally. In fact, Working Mother’s Magazine listed Beacon as one of the top 25 small businesses in the U.S. for working moms.  The company has been recognized as one of the "Best Places To Work" and the top Web Design Firm in the Triad for many years.

Mark has made it a point for Beacon to foster a great work-life balance for its employees and give back to the community - 100% company paid health/dental benefits, flex schedules, work from home opportunity, company 401k match and ample paid-time-off have been mainstays for the company.  In addition, regular social events and work with United Way organizations, the Food Bank and other charities are simply part of Beacon's culture.

Recently, Mark returned to his alma mater, Wake Forest, to win approval for the Beacon Digital Marketing Team to act as an "adjunct corporate professor" in teaching a graduate level class in Digital Marketing Analytics.  The 38 students rated it as one of the best classes in their Master of Science in Business Analytics program. 

A 2014 recipient of the Small Business Person of the Year by the Greensboro Chamber of Commerce, Mark keeps busy outside of the office, too. When he's not working, you can usually find him on a racquetball court, working out at the gym, in a yoga class, or with his family and friends on a beach, at a Wake Forest sporting event, watching Carolina Panthers football or at a concert somewhere - usually Jimmy Buffett! 

John Scaramuzzo, COO & Chairman
BS Computer Science & Mathematics, College of Staten Island

John Scaramuzzo, co-founder of Beacon, brings a level of technical expertise well-suited to deal with the business’s role as a major innovator and leader in web hosting and IT services. He arrived packing more than 23 years of experience serving as architect and engineer of server technologies and platform architectures for AT&T.

Since the day Beacon opened, John has been at the helm of Beacon's web hosting services and internal technical support - constantly evolving the technology to provide a competitive edge to Beacon's customers from a total support perspective. John led the effort to centralize all of Beacon's internal systems under ConnectWise, which was a tremendous undertaking from a business, technology and logistics standpoint. His IT skills sometimes take a back-burner to his relational skills, as he worked as the primary manager for clients like Bearing Point, Accenture, Jefferson Pilot, and Texas Southern University. He frequently serves as front man when pioneering new relationships with businesses such as Dell, Hannon Hill, Aspdotnetstorefront, and TWTelecom.

In 2014, John was instrumental in launching Beacon IT Services, or "BITS", which provides managed IT services for local small businesses.  After years of providing IT services adhoc, John put together a strong team of technicians and engineers, then formalized the processes to create a new business unit within Beacon, which has doubled year-over-year in sales and revenue. 

Family and community are also very important to John as he coaches youth soccer and softball.

Tracy Dirks, CIO 
MS Computer Information Systems, Kansas State University
BS Computer Science, Northwest Missouri State University

Tracy’s 25 years of experience earned while serving as a technical manager for Bell Labs and a Chief Architect for AT&T’s HRIS organization give her the ideal skill set for Beacon. Her strengths are most engaged when defining and implementing effective processes to support software development, with emphasis on change management and detailed project management.

With 35 years of IT, business and leadership experience, with large and small companies, Tracy is a recognized expert in correlating business needs into technical solutions. She also serves as primary manager for Beacon’s larger accounts, growing Beacon's software development group to be the largest within Beacon's operations. As a result, Beacon's portfolio is full of high-profile companies, colleges and universities...from Bassett Furniture (BSET) to Michigan State University, Emory University and Colorado State University.  Her leadership at Beacon drew the spotlight from Triad Business Journal, which named her Business Woman of the Year for 2007.

Although she is always very busy with business, her family is front-and-center.  After spending many years cheering her son along during football and baseball games, and assisting her daughter as a dance and cheerleading Mom, you will see her outside of work at sporting events (with her family), on the beach and working out at the gym (especially some mental R&R during yoga classes!).

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