As founders of Beacon Technologies back in 1998 after long careers with AT&T, Mark Dirks and John Scaramuzzo have established Beacon as one of the top web & digital marketing solutions firms in the country. Over this time, Beacon has built a portfolio
of clients in nearly every U.S. state and 5 countries. Their leadership, team-philosophy and hard work have produced a unique culture that has won awards as one of the best places to work and truly embraces the business partnerships with their clients. Of course, they will be the first to tell you that the foundation for success is having an extremely analytical and technical team of employees that consistently exceed customer expectations.
Dirks, Beacon's CEO, says, ''The talent here at Beacon is so strong, but what amazes me most is the way they work together to come up with innovative solutions - especially with complex business rules. They aren't simply order-takers. There are no egos. They really become partners as if it's their own business.'' That's what makes Beacon different.
Today, Beacon still leverages its wealth of creative, technical and business experience to support and assist businesses in taking full advantage of web-based technology and marrying it with creative and innovative marketing.
In this day of instant communication and expectations for rapid development, many web design and web development firms lack processes and quality control. However, Beacon still wraps the rapid, team-centric development approach of today with a strong development framework that drives quality, budget management and on-time delivery. The ability to identify effective technology partners (Hannon Hill for Cascade CMS, Google for Google Analytics…), develop innovative products (BeCommerce, GAFUSION) and integrate them to meet all kinds of complex business requirements is a testament to the company’s longevity and success. It’s also why client retention remains high.
In the late 90’s, Beacon recognized the importance of digital marketing and analytics and therefore, established SEO services, coupled with the elementary analytics tools of that time period. Since then, the company has become one of the larger digital marketing consulting firms in the country, layering in paid search management, social media marketing and email marketing, while also bringing in the tools and staff to deliver winning strategies to Beacon’s clients. Being named by Google in 2007 as an official Google Analytics Certified Partner was the stamp of approval for Beacon as a major player in this space. Then, in 2015, Beacon’s GAFUSION product was approved by Google as well, which essentially raised analytics and conversion optimization to a whole new level.
In 2014, under Scaramuzzo’s leadership, Beacon launched its “IT Services” offering, which currently serves a local market exclusively. The client base has doubled in the first year and continues rapid growth. “We have been providing managed hosting services for hundreds of client domains and thousands of emails for a long time,” says Scaramuzzo. “We have always had a few local IT services clients, so the next logical step was to formalize that part of our business. With proactive monitoring and the ability to be on-site quickly if needed, we really enjoy helping local businesses protect and manage their technology.”
Mark Dirks, CEO
MS Computer Information Systems, Kansas State University
BS Mathematics, Wake Forest University
Mark Dirks, founding President of Beacon, has a resume full of action verbs, dating back to the early days of his career. His role as program manager at AT&T in the mid 90’s earned him accolades as a founder of AT&T’s global corporate intranet for employees, one that clearly set him apart for a larger role in technology services. Mark’s work at Beacon allows him plenty of time to mix his business and technical skills, following through on projects like initiating and building the digital marketing business area and establishing solid relationships with partners like Google (Google Analytics), Lockheed Martin (US Gov - EPA), Hannon Hill (Cascade CMS), Aspdotnetstorefront, Nextopia, 4Tell, Bronto (email marketing) and many other best-in-class software partners. With clients in 42 states and 3 countries, including over 40 colleges and universities, Beacon is poised for continued growth as a recognized leader of ecommerce, content management, digital marketing and web hosting solutions.
Under his care, Beacon Technologies has been consistently named the largest web development company in the Triad by the Business Journal, was identified as one of the best places to work in the Triad by the Business Journal and the Greensboro News & Record, received the Entrepreneurial Success Award by the Winston-Salem Chamber of Commerce and was recognized by Working Mother’s magazine as one of the top 25 small businesses in the U.S. for working moms. However, Mark also balances his business activities with the need to be a beacon in the community. Having created the Beacon Entrepreneurship Challenge with Wake Forest University, he didn’t hand over the ball but served as a local entrepreneur advising student entrepreneurs and evaluating student applications for venture seed grants. In 2014, Mark was named as the Small Business Person of the Year by the Greensboro Chamber of Commerce, but will be the first to say that it was a Beacon “team” effort. Outside of Beacon, he is an avid racquetball and softball player, while also coaching youth baseball and football.
John Scaramuzzo, COO & Chairman
BS Computer Science & Mathematics, College of Staten Island
John Scaramuzzo, co-founder of Beacon, brings a level of technical expertise well-suited to deal with the business’s role as a major innovator. He arrived packing more than 23 years of experience serving as architect and engineer of server technologies and platform architectures for AT&T. Since the day Beacon opened, John has been at the helm of Beacon's web hosting services and internal technical support - constantly evolving the technology to provide a competitive edge to Beacon's customers from a total support perspective. Although John focuses on providing responsive, personal and top-notch service to Beacon's customers, John led the effort to centralize all of Beacon's internal systems under ConnectWise, which was a tremendous undertaking from a business, technology and logistics standpoint. John’s IT skills sometimes take a back-burner to his relational skills, as he worked as the primary manager for clients like Bearing Point, Accenture, Jefferson Pilot, and Texas Southern University. He frequently serves as front man when pioneering new relationships with businesses such as Dell, Hannon Hill, Aspdotnetstorefront, and TWTelecom. Family and community are also very important to John as he coaches youth soccer and softball.
Tracy Dirks, CIO (Director of Web Development)
MS Computer Information Systems, Kansas State University
BS Computer Science, Northwest Missouri State University
Tracy’s 25 years of experience earned while serving as a technical manager for Bell Labs and a chief architect for AT&T’s HRIS organization give her the ideal skill set for Beacon Technologies. Her strengths are most engaged when defining and implementing effective processes to support software development, with emphasis on change management and effective project management. Tracy is also uniquely skilled in correlating business needs into technical solutions, given her deep technical and business experience. She also serves as primary manager for Beacon’s larger accounts. Her leadership at Beacon drew the spotlight from Triad Business Journal, which named her Business Woman of the Year for 2007. Tracy also served on the Greensboro Montessori School’s board of directors and is heavily involved with her children’s classes. Although she is always very busy with business and family, she indulges her sporty side on water and snow skis, volleyball, softball and by assisting as a dance and cheerleading Mom.