One partner. Proven program. Dependable results.
When 25+ years of marketing expertise and cutting-edge technology converge on the multifamily industry, the result is SpotLight. Our solution shines brightly—maximizing visibility and driving occupancy.
SpotLight gets your properties up and running in as little as 2–4 weeks with no setup fees and no unnecessary delays. That means you start seeing ROI sooner, not months down the road.
With Beacon as your partner, onboarding new properties is quick and seamless. We manage every phase of the process under one roof to eliminate the bottlenecks and finger-pointing that often slow projects down. You’ll also work with a dedicated project manager who expertly coordinates resources to ensure every detail stays on track, every step of the way.
No two properties are alike, and SpotLight isn’t a one-size-fits-all program. Our flexible, multi-channel marketing solution is designed around your goals, your budget, and your portfolio’s changing needs. Whether you’re stabilizing a property, overcoming occupancy challenges, or entering lease-up, we tailor a custom strategy for each site to align ad budgets, reporting, and tactics that best support the property’s stage and priorities.
With SpotLight, you’re never locked in. Add or remove properties at any time, for any reason, without penalty. It’s a program that evolves with you, providing the right balance of attention, resources, and agility to keep your marketing and occupancy on track as your portfolio grows and changes.
SpotLight keeps your online marketing simple with a straightforward fee structure. No surprises, no nickel-and-diming. Our all-inclusive solution provides Paid Search and Paid Social Management, SEO Management (Basic or Premium), and access to our proprietary Property Intelligence Platform, giving you everything you need in one place.
Our proven process handles setup, optimization, tracking, regular check-ins, and consultative performance reviews. This approach removes the complexity that often comes with managing multiple vendors. SpotLight can even streamline your billing. Many clients choose to have Beacon manage payments directly via ACH to reduce administrative overhead.
SpotLight is built on a robust, ever-evolving technology stack designed to keep multifamily clients ahead of the competition. Our platform blends automation, analytics, and AI with Beacon’s deep expertise in digital marketing, web development, content, hosting, and project management. By combining best-in-class tools with decades of hands-on experience, we drive smarter processes, reduce errors, control costs, and give you greater confidence in every campaign.
You’ll benefit from real-time ad pricing, live business listing updates, and seamless integrations with industry leaders like RealPage, Yardi, OCI, SEMrush, DOMO, and Google Analytics. By automating repetitive tasks, we free up more time for “brainwork” to derive insights and adjust strategies.
Create your own custom SpotLight package for your entire portfolio, property groupings, or by individual property by selecting from 3 all-inclusive plans.
Ongoing campaign management for all paid advertising (Google Ads and/or Social Ads), to all current and future individual properties. Support includes the initial setup and ongoing management, as described below, to increase property visibility and generate leads. Each property is billed monthly based on total ad spend for the portfolio.
Initial Setup Includes
Monthly Ongoing Management & Optimization
Properties may elect either a Premium or Basic plan to ensure steady, optimal performance in the search engines to attract customers that are actively searching in their geographic area for properties. Both plans include technical and content boosters, ongoing local data maintenance, and ongoing general SEO health management. Beacon specifically designed these plans to closely monitor and audit SEO health, continuously update and add content, and drive higher quality scores to lower paid advertising costs. Each property is billed a fixed monthly fee.
General SEO Health Management
SEO Technical Boosters
SEO Content Boosters
Beacon’s Property Intelligence Platform for GA4 Tracking & Reporting is installed at the portfolio level so that all properties use a common, consistent tracking and reporting service. Each property is then “plugged” into this platform. SpotLight includes ongoing support for Google Analytics & Tag Manager for all properties. This is included with the Paid Advertising Plan, Premium SEO Plan and Basic SEO Plan.
Setup: Tracking Workbook, Domain Health Monitor & Feature Configuration
Analysis, Reporting, & Monitoring
Analysis and reporting is performed regularly for each property, as well as portfolio-wide, to assess traffic and conversions by channel, and then identify opportunities to improve performance and optimize budget. Communication, collaboration, and consultation are central to continuous improvement, which is delivered through a wide array of reports and activities.
In today’s privacy-first world, accurate attribution can be challenging. Evolving privacy laws, ad blockers, and bot traffic greatly affect data integrity. Couple these fragmented ERPs and the precariousness of PII, and it’s hard to justify the cost of over-extended attribution. That’s why SpotLight focuses on what matters most: lifting awareness at the top of the funnel, facilitating evaluation in the middle, and influencing applications and leases at the bottom.
Beacon’s lift-based analysis & attribution model simplifies this complexity. We measure how changes in ad spend, impressions, or SEO content create measurable “lift” across key touchpoints such as clicks, time on site, inquiries, tours, and new leases. The goal is simple: maximize quality traffic, lower your cost per lease, and continue fine-tuning the process.
As certified Google Partners since 2007, Beacon understands how to use your data to drive results.
All engagements are led by a dedicated project manager who will serve as your primary point of contact throughout your partnership with Beacon. The project manager keeps the project moving, manages the timeline and budget, tracks issues, handles meetings and communications, and is focused on quality and results.
750+
Managed properties.
65+
Full-time in-house team members.
$20M+
Managed annual advertising budget.
25+
Years in business.
