Content Development Services

Assess the effectiveness of your key pages

During our strategy phase, our content team takes a look at a select assortment of key landing pages, academic program pages, or other areas of the site deemed of interest. We drive our analysis with a combination of both quantitative data provided by site crawls and Google Analytics and qualitative data informed by best practices in higher education website strategy. By comparing against your branding guidelines, we'll determine if your content carries a consistent voice and tone and is delivering on your school's message. This audit informs future content writing and provides you with general recommendations to inform your own content team's work in the future.

Present your messaging in its best form  

A website's content must be easy to navigate and logically organized, and best practices suggest "walls of text"—long, uninterrupted paragraphs of just text content—do not sufficiently serve users. We help you categorize and structure content in a way that’s intuitive, improving overall user experience. Our approach involves encouraging a healthy balance of written text content, images, infographics and more arranged in various modules that best suit the type of content. By organizing your content into columns, slider elements, call to action banners, accordions, and more, we ensure that your messaging is both easy to understand and engaging.

Custom written content informed by your subject matter experts

Whether you need assistance with writing web copy, blog posts, press releases, course descriptions, faculty bios, or news articles, our team of skilled content creators will help you develop engaging, clear, and accurate content. Our content writers will get to know your subject matter experts during interviews and questionnaires to ensure we understand your school's mission, voice, and differentiators. We specialize in content that resonates with prospective students, parents, faculty, and alumni while reflecting your institution's unique voice and brand.

Personalized writing for the web training for your team

Higher education website content is always evolving—whether it’s new courses, faculty, research, or events. Based on our decades of experience, we've accumulated an understanding of how higher education content owners work and strategies that work best for their teams. Beacon can provide an assessment of your internal content governance processes to highlight any areas for improvement and make suggestions to create even more efficient workflows. We also offer train-the-trainer writing for the web sessions custom designed for your school and content team.