Our approach to Google Analytics strategy begins by making critical data available for important business decisions. What is your website's role, in relation to your overall company objectives? The answer to that question starts the journey toward clean, reliable reporting that will help improve your sales and marketing efforts. 

As one of a select few Google Analytics Certified Partners (GACP) in North America, our clients benefit significantly from the close, active partner network. Our team stays on top of the latest Google feature offerings, leveraging each so that you get more and better data from which to make your business decisions.

We view a website's data to be made of up three important categories:

  • Audience Characteristics - Location, Technology usage, Marketing channel, etc.
  • Content Interactions - Pages, Site search, Multimedia, Downloads, etc.
  • Goal Conversions - Purchase, Request info, etc.

Our team purposefully architects each website's tracking to accurately capture all necessary data points. To minimize the need for ongoing web development support, we leverage Google Tag Manager for all new and updated tracking build-outs. The result is an efficient, centralized tracking setup.