Certified Google Analytics Support

using technology and data to drive results

Our approach to Google Analytics strategy begins by thoroughly mapping out your website and implementing tools that allow us to accurately capture crucial data points. To reduce the need for ongoing web development support, we leverage Google Tag Manager for all new and updated tracking build-outs. The result is an efficient, centralized tracking setup that makes critical data available for important business decisions. This provides you with clean, reliable reporting that empowers you to make sales and marketing decisions with confidence.

There are three important data categories that we help clients define and leverage within Google Analytics:

• Audience Characteristics - Device usage, location, marketing channels, and audience segmentation pathing.
• Content Interactions - Pages viewed, site search usage, feature interactions, and asset downloads.
• Goal Conversions - Purchases, lead generation, return on ad spend, return on investment, and lifetime value.

keeping you ahead of the curve

As one of a select few Google Marketing Platform Partners in North America, we offer you an insider's advantage with our close, active partner network. This network means we stay on top of the latest Google feature offerings, gain early access to upcoming features, and collaborate with other marketing experts. By leveraging the latest technology and trends, we keep you ahead of your competitors in a way few others can.

With the recent arrival of Google Analytics 4 (GA4), you need a partner who can help you get the most out of its features. Need help getting a handle on how GA4 provides analytics without cookies? Or how to use GA4's cross-platform analytics? Let the Beacon team shed a light on all your Google Analytics needs!