Retail & Wholesale

E-commerce Software Solutions

Reach More Customers Online

So much retail business takes place online these days. If your business success hinges on tapping into the millions of users making billions of transactions on the web and nowadays, that's pretty much every business having a solid e-commerce strategy is imperative.

But, you don't have to be an e-commerce expert yourself in order to have a winning scheme. Beacon's experienced team of digital marketers and web developers is here to help. We'll serve as an extension of your marketing team, helping you to shape, execute, refine and evolve your e-commerce plan. Even if your internal team is well-versed in e-commerce principles and execution, it always helps to have a trusted partner watching your back.

We've been doing this since the dawn of the Internet Age. Through research, trial-and-error and experience, our team has accumulated more e-commerce know-how than most anybody not named Amazon. That long view enables us to identify industry-wide trends and insights that other agencies or internal marketing teams may miss. And we're ready to apply that knowledge to help you grow your business.

"You can’t wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store.” - Paul Graham, Y Combinator

BeCommerce

Have products you're trying to sell online? Beacon's e-commerce software solution can help you connect your existing product/order management system to the web and get your orders flowing.

Many off-the-shelf e-commerce platforms require you to either ditch your existing ways of doing business, or duplicate your product management efforts. That's neither efficient nor affordable.

BeCommerce extends your current systems to the web, leveraging all of today’s web-based technology to deliver the best experience to your online customers. Our proprietary software framework, paired with Cascade CMS – an award-winning content management system – enables communication between your digital storefront (website) and your back office/legacy database systems.

It is built to showcase your products, engage customers, and seamlessly pass online orders into your sales process. And, it is easily tailored for the specific and unique requirements of your business.

Gain the ability to sell your products online without having to substantially alter the way you operate your business today. BeCommerce is an elegant, affordable solution with unique advantages:

  • No licensing - you own a copy of the source
  • Base product framework can be quickly customized
  • Easily connects with your third-party and back office systems
  • Serves both retail and wholesale businesses
  • Built for small and large product offerings
  • Enables SEO-friendly content creation
  • Backed by 20 years of e-commerce and technical expertise

Digital Marketing Services (DMS)

The Beacon DMS team has helped everyone from Fortune 500 companies to small businesses and everyone in between maximize the online visibility of their products. In every case, the key to success centered around a comprehensive digital marketing strategy. What does such a strategy look like?

SEO (Search Engine Optimization)

You can't sell online if no one can find your products through search. Our e-commerce SEO efforts focus on keeping your inventory in front of as many eyeballs as possible. We do this by leveraging structured data, applying technical fixes to massive product databases, and boosting the expertise, authority and trustworthiness of your website. And that's just the start.

Paid Search (PPC)

Like SEO, paid search helps get your products in front of the right customers at the right time. Finding the ideal consumers using custom audiences, previous purchase history and online shopping behavior help to tailor your messaging to each customer type. With unique paid solutions, such as shopping ads, dynamic remarketing (which show previously shopped products in display ads) and customized search campaigns, we help deliver the best return on your advertising investment.

Google Analytics (GA)

Data is at the heart of everything we do. It's how we know what SEO fixes to undertake and the types of PPC campaigns to pursue. It's also how you're able to know exactly where your revenue is coming from.

Using Google Analytics, Beacon is able to power the required online data collection and analysis necessary for effective digital marketing. Our team will ensure that your GA account is properly configured and recommend necessary updates or enhancements as needed. We'll also keep an eye out for additional ways to mine your e-commerce data to extract actionable insights and enable novel solutions.

Contact Us To Find Out More

Have questions? Need help? Contact us and we'll be in touch soon!

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Beacon
164 Thatcher Road
Greensboro, NC 27409
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Sales & Marketing
336.232.5687