Retail & Wholesale

Beacon for E-commerce

Reach shoppers with our Comprehensive Digital Marketing Services

The Beacon Digital Marketing team has helped Fortune 500 companies, small businesses, and everyone in between maximize the online visibility of their products. In every case, the key to success centered around our comprehensive digital marketing strategy. 

Search Engine Optimization (SEO)

You can't afford to do SEO poorly: When someone searches Google for your product and they don’t find you, they find your competitor. With Beacon, your inventory will be found by as many shoppers as possible. We ensure this by leveraging structured data, keyword research and mapping, landing page optimization, applying technical fixes to massive product databases, and boosting the expertise, authority, and trustworthiness of your website.

Paid Advertising

You can pay to be placed above organic results in Google, but each click costs money. Make the most of your spend with paid advertising services: we will engage your site's visitors and get their shopping carts through checkout. By tailoring your message to meet shopper needs and unique solutions like shopping ads, dynamic remarketing, and customized search campaigns, you will avoid throwing your dollars away and maximize your return on investment (ROI). 

Google Analytics (GA)

Your SEO strategy will be tuned to deliver the best results, your most effective paid search campaigns will be identified and pursued, and you will know exactly where your revenue is coming from—time, location, source, and click path. Why? Because data is at the heart of all we do. As one of the nation's longest-active Google Analytics Certified Partners, we know how to track your data and analyze it effectively so that you get the most out of your marketing budget. 

An E-Commerce Framework that Drives Conversions

Trying to sell products online? Beacon's e-commerce software solution, BeCommerce, showcases your products, engages customers, and seamlessly passes online orders into your sales process. Even better, unlike other off-the-shelf e-commerce platforms that require you to either ditch your existing ways of doing business or duplicate your product management efforts, BeCommerce connects your existing product/order management system to the web.

Our proprietary software framework, paired with Cascade CMS—an award-winning content management system—enables communication between your digital storefront and your back office/legacy database systems. It is easily tailored for the specific and unique requirements of your business without substantially altering the way you operate your business today. BeCommerce is an elegant, affordable solution with unique advantages:

  • No licensing - you own a copy of the source.
  • The base product framework can be quickly customized.
  • Easily connects with your third-party and back-office systems.
  • Serves both retail and wholesale businesses.
  • Built for small and large product offerings.
  • Enables SEO-friendly content creation.
  • Backed by 20 years of e-commerce and technical expertise.


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