Discover how one community college is using digital marketing to turn the tide on falling enrollment rates and better connect with prospective students.
Connecting with students isn't easy, but HBCUs' traditions and legacies of excellence offer some unique ways to market themselves. Read on to see how!
Generating Web Traffic and Revenue through New Social Bookmarking Platform, Pinterest.
Beacon’s Digital Marketing and Design Departments Pair Up to Boost a Client’s Back Link Profile and Improve Their Social Media Engagement Levels.
Looking for an Effective Strategy to Capture Leads, An Online Retailer of Niche Products Looks to Beacon to Generate New Business Opportunities.
Challenge: Landing pages containing conversion points should be tested periodically to make sure they are as efficient as possible. Small things like color, placement, or image size can make a surprisingly large difference in engagement levels and conversion rates. The client wanted to test their catalog request landing page since users who requested a catalog proved to be 70% more likely to purchase.
