June 19, 2015
Each job opening posted on the client’s website included a contact link at the bottom of the job description. There were no other touch points. Although the end of the job listing was a logical place to include a call to action, few people were using it because it was somewhat inconspicuous. It was a simple text link and was placed below the fold. Reducing the amount of clicks a user has to make in order to make contact can significantly increase conversion rates and time on site. Beacon was given the directive to boost visitor conversion numbers without changing the job listings page, due to various third party considerations, even though this page was the most natural conversion point.