Published July 1, 2026 | Categories: Higher Education , Web Development , Beacon News , Digital Marketing
In the past year, four of Beacon’s higher education clients earned international recognition for recent website and digital marketing achievements at the Educational Advertising Awards, Digital Advertising Awards, and Web Excellence Awards. Beacon’s expertise in higher education marketing has not only helped these institutions win awards but also enabled them to engage prospective students more effectively and tell their unique stories.
From complete website redesigns to personalized enrollment experiences, these award-winning outcomes demonstrate what happens when creative design, powerful technology, and smarter marketing come together to solve real challenges in higher education. We are honored and proud to celebrate these wins with DeSales University, John Cabot University, Louisiana Tech University, and Macomb Community College!
DeSales’ redesigned website received three Web Excellence Awards and took home a Silver Educational Advertising Award, recognizing the project's thoughtful user experience, contemporary design, and strategic approach to prospective student engagement.
Beacon delivered a fresh site with an intuitive experience that highlights academic programs, campus culture, and student success, while providing a flexible platform to support marketing and enrollment. Enhanced navigation, streamlined access to key information, and compelling student-focused content help prospective students quickly find what matters. The redesigned site positions DeSales to better showcase its offerings and provides internal teams with a scalable platform for growth and management.
The team at Beacon is very proud of our work with DeSales and is glad to be acknowledged for our shared success in strategy, design, and development.
John Cabot earned four Web Excellence Awards and a Bronze Educational Advertising Award, highlighting the success of a redesign that created a polished, globally accessible digital experience for prospective students.
As an American university in Rome, John Cabot needed a site that reflected its one-of-a-kind identity and emphasized its unique campus life in Italy's capital city. Beacon's redesign introduced strategic content design and engaging visual pathways, making it easier for prospective students to explore programs, discover life in Rome, and envision their future at the university. By balancing its uniqueness with an immersive user experience, John Cabot’s new site better supports both enrollment and brand awareness goals.
It was a pleasure to contribute to John Cabot's successful website redesign and we couldn't be happier to share these accolades with such a singular institution.
Louisiana Tech's website redesign earned four wins in the Web Excellence Awards’ Website Features & Design category for its modern approach to storytelling, navigation, and user experience. The website also received a Merit Award in the Educational Advertising Awards Website Refresh category.
Beacon’s redesign transformed the university's digital presence with a bold visual identity and a unique homepage design that makes a strong first impression. Combining this fresh design with a new streamlined navigation, engaging student testimonials, and a user-friendly program search, Beacon made it easier for prospective students to explore programs and connect with the institution.
These awards recognize Beacon and Louisiana Tech's shared marketing goal to create an engaging experience that reflects the university's innovative spirit, and we're grateful to share in this success.
Macomb took home a Gold Award at the Digital Advertising Awards for its personalized 'Get Started' web pages, which deliver custom content tailored to strategic audience personas.
As a community college, Macomb serves a variety of prospective student audiences, each with very different needs when considering a higher education pathway. Rather than taking a one-size-fits-all approach to Macomb’s admissions-focused web pages, Beacon created customized experiences that guide prospective students based on their interests and educational goals. After comprehensive strategizing, custom content considerations, and rigorous testing, our collaboration resulted in an ongoing success that continues to attract new students.
We're honored that these efforts earned Gold from the Digital Advertising Awards. The recognition proves that combining digital marketing strategy, personalized content, and user-focused design can make a measurable impact.
These awards represent collaborative partnerships, thoughtful strategy, and digital experiences built around the needs of students and the marketing teams that serve them.
We're proud to work alongside institutions that continue to invest in their digital presence and create meaningful experiences for future students. Congratulations again to DeSales University, John Cabot University, Louisiana Tech University, and Macomb Community College on the well-deserved recognition.