Website Audits
forge your way ahead with meaningful data and insights
Want to improve your SEO or PPC results? Want to learn how to make your Higher Ed website more effective? Frustrated with the number of leads or sales your website is producing? Beacon's FREE marketing audits can help.
What We Evaluate
- Accessibility Evaluate how well your site supports the needs of web users with disabilities. At a glance, we will look at the visual design, page content, PDFs, forms, and utilization of keyboard controls across your web application following global web accessibility standards.
- Content Strategy Ensure that you have useful and usable content that is well structured and easy to find. We will review your main landing and interior pages to evaluate how effective your content strategy is at meeting user expectations and fulfilling organizational goals.
- Design Determine how well your current site meets modern website design trends, effectively uses photography, and incorporates eye-catching calls to action to help your audience navigate the site.
- Google Analytics Confirm data accuracy, gain valuable insights, and get tracking recommendations. Make your business more profitable by using Google Analytics to its fullest potential.
- SEO Ensure your site follows the most current SEO practices, providing valuable data and insight to help you increase organic traffic to your site.
- Paid Search Assess your paid search campaigns and recommend adjustments to help you meet your established goals. Get recommendations that optimize performance and enhance your online presence.