Multifamily Residential Marketing

More leads. More leases. More occupancy.

Reach More Renters With

SpotLight

Backed by 25+ years of digital marketing expertise, Beacon’s SpotLight program is a cost-effective, comprehensive solution built specifically for multifamily property managers. Today, SpotLight supports over 750 properties across 23 states, helping clients attract more renters and minimize vacancy.

With a flexible, analytics-driven approach, SpotLight makes it easy to reach the right prospects—on the right channels—within your budget. Tap into our deep multifamily experience and proven strategies to maximize visibility, drive conversions, and keep your properties leased up.

One Partner. Proven Program. Dependable Results.

Learn More about SpotLight

Beacon's Higher Education Clients

Marketing 750+ properties across the U.S.

It's What We Do.

Our Specialties.

All the expertise, analytics and technology you need, as a comprehensive package, or ala carte, to showcase your properties, attract renters and drive occupancy. We make it easy and flexible.

Paid Ad Management

Currently managing over $15M of annual paid ad budgets, Beacon’s comprehensive property campaigns focus on brand, amenities, competitors, price and location to increase visibility, generate leads, maximize ROI and minimize vacancy for our multifamily residential clients.

Real-time Pricing & Promotions

Dynamically, and automatically, keep pricing updated and in sync with the website. Update specials quickly across campaigns.

Local Data Maintenance

Regularly review and optimize local profiles on Google Business Profile and Bing with respect to property data, images, resident reviews, promo posts, product posts, Q&A, unflattering imagery, and other features introduced by GBP/Bing that will increase visibility and traffic.

SEO Management

Beacon provides one-time boosters and ongoing management options to not only initially establish a strong SEO baseline configuration, but also for ongoing SEO health. Properties are optimally positioned in the search engines to attract customers searching specifically in the geographic area for properties.

Intelligence Platform Management & Reporting

Beacon’s Property Intelligence Platform for GA4 Tracking & Reporting is designed specifically for our multifamily customers so that all properties are using a common, consistent tracking and reporting service. It includes domain monitoring and a reporting dashboard with metrics at the property and portfolio level.to drive insights that continuously improve marketing results.

ACH Billing to Properties

Beacon offers ACH Billing services across all properties, with built-in approvals, to expedite and simplify payment of monthly fixed and variable fees.