Louisiana Tech University is recognized as a public research institution with a strong focus on STEM programs, including cybersecurity and unmanned aircraft systems. However, its website offered limited engagement opportunities to prospective students. Partnering with Beacon, LA Tech sought a big and bold redesign to better tell its story.
Beacon reimagined every page. User heatmaps revealed heavy reliance on the main menu and interior navigation, leaving much of the homepage and key pages underutilized. Our redesign streamlined navigation, making content more discoverable. Recognizing the value of authentic student voices, Beacon created a dedicated space for student testimonials. Now, prospective students hear firsthand what LA Tech has to offer academically and culturally when they visit the site.
The result is a visually engaging, user-friendly website that showcases LA Tech University’s academic offerings, student experience, and institutional identity in a way that resonates with its audience.
State College/ University
Priorities
Brand alignment, improved UX and navigation, improved site performance
Platforms Used
Modern Campus
LA Tech’s website redesign kicked off in September and launched the following August, which is an impressive turnaround for such a comprehensive project. In less than a year, Beacon developed a detailed style guide and six page templates, providing LA Tech with flexible design options for the homepage, interior pages, program listings, faculty directory, and news feed.
Originally, LA Tech's academic page listed all its programs as plain links, which caused long pages without filtering tools. The redesigned layout introduces modern program cards and icons, organized by college, making exploration faster and more intuitive.
Stakeholder feedback described LA Tech as offering the best of both worlds, combining innovative academics with experiential learning and a strong sense of belonging. Beacon designed customizable components, such as student testimonials and infographics, to showcase its vibrant community.
